Creating video trailers for your book whether you are pitching the product directly to an audience or not is now an expected promotional tool.

Take a look at this promo for James Lovelock's, The Earth and I, from Taschen. They had a nice budget to produce this video but with a little imagination you can do the same. In addition, the book's design and illustrations add an interactive touch adding to the experience of a scholarly subject that could otherwise be fairly dry.

The Earth and Iis a book of world-class contributors include quantum physicist Lisa Randall, Astronomer Royal Martin Rees, Pulitzer Prize–winning biologist Edward O. Wilson, and Nobel Prize–winning neuroscientist Eric Kandel. With lively illustrations from British artist Jack Hudson, the result is an inspiration for curious minds young and old, and a trusted tool kit for an informed and enlightened future.