Artist As Brand®

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Meet The Instructor: Greg Spalenka

Is it possible to become a successful artist without ‘selling out’? How do you create an inspiring brand and earn a living from your artistic talents? Does it matter?

Greg Spalenka is a well known artist who has worked in publishing and the film industry for over 35 years. After seeing many art school graduates struggling to find their way, Spalenka produced the Artist As Brand course to guide students through the steps of building a livelihood from their art that matters and has lasting impact.

For four decades Greg has been teaching, lecturing and conducting workshops at colleges, universities, art institutions around the country and abroad to share his professional experience and encourage the creation of art businesses.

If you have a creative passion, there are several ways to develop it. The key is to invest in yourself and be dedicated to your art. You will achieve great things if you're willing to put in the work!

The Artist As Brand course is now offered online and may be done at one’s own pace. Pay only once and get lifetime access to the course, the workbook and all updates as they come out!

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“The workshop was more introspective than I anticipated but I found that to be very useful. Beginning at the most basic level of who I see myself as has helped to define not only what my niche markets can be but also the type of work I should be creating. I only wish I had taken this class sooner. These tips and techniques are beneficial regardless of career level or how much some of us had already accomplished.”

-Matt Wachnicki, Illustrator, NY