Why Create?

Creativity can infuse our lives with depth and richness. Tapping into creativity is an important way to find a sense of self and build self confidence. Making something, anything, is a great way to tap into our subconscious potential and start an inner dialogue. Many times, if we simply start, with no clear plan, we will be surprised and delighted with the results. Even if we are not, we have opened a doorway within ourselves—made space for something new to emerge and this can be the start of great new possibilities.

Encouraging creativity in young students will broaden their knowledge and capabilities—ultimately providing them with the confidence necessary to achieve their goals, as well as the desire to share their work with others.

I hear many people say, “I am not an artist, I am not creative.” And yet, even if we are not consciously doing it, our thoughts and actions are creating reality all the time! It is called our life! So why not bring some intentionality to it? Give some time and space to your inner artist and let them play! Get out some paper and scribble! Write! Paint! Color! Sing! Cook! Anything! Just Start! You never know where it might lead!

Too often adults lose their creative spark and fail to challenge themselves to make something new. The Artist As Brand® course helps students imagine a career where creativity, confidence and success coincide. Having an understanding of why it is important to tap into your creative potential can help you be intentional in your planning and development of an original idea.

The spiritual teacher Osho, speaking on what creativity means in relation to love and life, said, “To be creative means to be in love with life. You can be creative only if you love life enough that you want to enhance its beauty, you want to bring a little more music to it, a little more poetry to it, a little more dance to it.”

So don’t underestimate the significance of creativity in your life, and encourage others to think about how creativity plays a role in theirs.