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Unlock Your Heart Virtue by life coach Greg Montana will help you reveal your true purpose as well as bring clarity to your career. Your heart virtue is a powerful foundation of your life and the starting point for the Artist As Brand® journey. This quality goes deep to the core of your being and will help you ever step of the way in your life and while you build your art business.

The War of Art by Steven Pressfield is a book for the serious art warrior. What keeps so many of us from doing what we long to do? How can we avoid the roadblocks of any creative endeavor—be it starting up a dream business venture, writing a novel, or painting a masterpiece? You will recognize the part of yourself that stops you from moving forward. It's a short fast read that will prepare you for my workshop, and continue to motivate you for years.

The Designer's Guide to Marketing and Pricing by Peleg Top and Ilese Benun is a smart marketing tool. This book was written in 2008 but it is still relevant today. Even though much of the information is focused on the service sector of graphic design, there are timeless pearls of wisdom that can be applied to any business.

Blue Ocean Strategy has a premise that leading companies will succeed not by battling competitors, but by creating “blue oceans” of uncontested market space ripe for growth. Such strategic moves—termed “value innovation”—create powerful leaps in value for both the firm and its buyers, rendering rivals obsolete and unleashing new demand. This is hard core marketing theory that makes a lot of sense. This is not required reading but we will utilize some of the powerful principles outlined in this book.