The Online Workshop
The Artist As Brand® Online Workshop is a course for creatives, artists and visionaries who are serious about making a living from their talents. This online self guided audio/video course can be taken individually at your own speed and is evergreen so it can be returned to over and over again. Special group workshops are available once or twice a year… stay tuned for dates.
Get ready for some serious transformation!
Module 1 brings clarity to your creative quest.
Module 2 produces an entrepreneurial strategy based on your career compass.
Module 3 creates a promotional blueprint combined with solid business practices.
Only $295 to learn from some of the most successful artists today!
@ Kendall College of Art & Design
“Setting out on a career in art is like walking a tightrope. For many the way will prove to be too narrow, the tensions will change, or the wire will take an unexpected turn.
But what if you could turn the tightrope into a road?
The Artist As Brand Workshop contains all the tools you need to build the road to success in art: tools, motivation, and personal insight. It is invaluable. I highly recommend it.”
Module 1
1. ARTIST AS BRAND® WORKBOOK
• Along with the audio and video modules you will receive the foundation of the workshop in a PDF. The Artist As Brand® Workbook is a resource and guide that is designed to compliment multi-media facets. It has all the internet links and can also be printed out to make notes.
2. ARTIST AS BRAND® LECTURE
• Overview of Artist As Brand.
3. DECLARE YOUR PURPOSE
• Participants will learn their Heart Virtue. Knowing your Heart Virtue is the first step to establishing a foundation which your career is built upon. This intimate part of yourself is a driving force in your life, and it goes deeper than your art. Declaring this core purpose aligns your heart with your art in a profound manner.
4. CREATE A HEART VIRTUE EMBLEM
• Learn a unique conceptual technique to help you produce an image that represents your Heart Virtue.
5. DESIGN YOUR VISION BOARD
• This powerful tool visualizes your art projects/products and how they will connect with your exclusive niche audience of fans, patrons and collectors.
Module 2
6. PLAN THE BRAND
• Who is your audience and where can you find them?
7. STRATEGIES TO BUILD YOUR FAN AND COLLECTOR BASE • Learn the power of high tech/high touch marketing strategies. We look at artists who are successful in this area, and new approaches to making income from your talent. What social media platforms, and events are best for you? Preparing for art conventions and shows (booth design, set up, etc.)
Module 3
8. COMMIT TO SUSTAINABILITY
• Begin to design a five year marketing blueprint that takes a serious look at your finances, living situation, and overall goals personally and professionally. What is possible? Connect to your BHAG. Define the steps, budget and a timeline to produce a line projects/products. Create a promotional strategy for launching them.
9. BUSINESS PRINCIPLES • Learn the simple yet powerful art of business and commerce. Common sense business practice. If you are selling art you are a business, start acting like one.
10. PRESENT YOURSELF TO THE WORLD • How do other artists promote, and at what venues? What are their strategies for success? How do they present themselves to the world? Taking risks, becoming fearless together is a clue.
The spirit of the Artist Entrepreneur thrives around the globe. The Artist As Brand® Workshop has been presented at Colleges and Universities across the US and in South America. To the right are some of the classes held at Brigham Young University, Kendall College of Art and Design, West Liberty University, San Francisco Academy of Art College, Laguna College of Art and Design, Universidad San Francisco De Quito, Southern Utah University, San Diego State University, and more.
