Micro Audiences
I have been talking about the importance of your niche markets for a long time but I like the terminology of a micro audience even better. The idea that your fans, patrons and collectors are considered a market in the first place is not very intimate. Your supporters are more like a family than a market place so I will be changing my vocabulary around this issue.
An audience is much more snuggly than a market place don't you think?
Here is a great article about how micro audiences are changing the way the studios and tv stations create their shows. As a singular artist you are doing the exact same thing but on an even more intimate level. It is all about people, your people.