Psychological Triggers that Win Sales & Influence Customers

“Influence” by Robert Cialdini, published in 1984 has some great pointers on marketing strategy that artists can use too.  Anyone who sells things for a living, online or offline, should know, love, and live these principles:

  • Reciprocity

  • Commitment & Consistency

  • Liking

  • Authority

  • Social Proof

  • Scarcity

Read more about the principles HERE.

Art Branding, art marketingGuest UserComment