This is the new and updated Artist As Brand® Workbook! Includes the powerful principles of the original version along with new strategies for promotion, interviews of successful artists, and more. This book is for serious creative individuals, students, professors, and professionals who want to manifest prosperity from their art on their own terms. It is the official digital textbook used by participants at colleges, universities and art institutions while taking the Artist As Brand® Workshop.

Become a confident, independent, prosperous artist by learning the simple steps of connecting directly with your fans, patrons and collectors. Growing this family of supporters creates a foundation of financial support.

The Artist As Brand Workbook champions an entrepreneurial spirit. Scores of successful artists around the planet embrace this model of creative commerce to promote their authentic visions. It is time to look at art career sustainability differently.

Learn the history behind Artist As Brand® and how its synergistic principles are helping individuals create unique art businesses. The Artist As Brand Workbook has live links throughout that can be utilized while reading through the material.

Includes powerful entrepreneurial tools that teach you how to become a confident, self sufficient professional artist.

DECLARE YOUR PURPOSE

• Learn your Heart Virtue. Knowing your Heart Virtue is the first step to establishing a foundation which your career is built upon. This intimate part of yourself is a driving force in your life, going deeper than your art. Declaring this core purpose aligns your heart with your art in a profound manner.

• Design a Vision Board. Learn how to target the exclusive niche markets that will make up your core group of supporters.

PLAN YOUR BRAND

• Design your art and project/product line. We look at artists who are successful in this area, and new approaches to making income from your art. Define what art and projects/products can manifest from your Vision Board.

• Create an innovative marketing blueprint that integrates high tech and high touch medias.These are two very different but synergistic marketing models. You learn how to best utilize these promotional mediums.

• Learn the simple yet powerful art tools of business and commerce. Are you an art hobbyist or an art professional? If you are selling art you are a business, start acting like one.

• Connect with artist entrepreneur leaders. Creating community and hooking up with those who are successful will keep you inspired and in the company of great people.

• Your Name, Tagline, and art of the Blurb. The name of your business, and how you represent it is a reflection of your professionalism whether it is online or in person. Learn how to introduce and represent yourself to people. Most artists do not have a clue how to speak with others about who they are and what they do.

EMPOWER YOUR PROSPERITY

• Commit to sustainability.You will design a five year marketing strategy that takes a serious look at your finances, living situation, and overall goals personally and professionally. What is possible? Connecting to your BHAG.

• Recognize the potential in team building, and the power of a Mastermind. Your peers can be some of your greatest assets from a personal, professional and moral support capacity.

The workbook compresses all this information into easily assimilated chunks of knowledge. Students tell me they go back to it again and again as a reference and motivator. Read the book, do the work, take the steps even if they are little ones, and you will reap the rewards.

Then join the conversation with other artist entrepreneurs on the Artist As Brand® Forum.

***

“I needed help getting my own personal art and business off the ground and running. That is where Artist As Brand came to my rescue. It allowed me to plan for my success while still having time to create! It even made me a better artist in general, because it gave me the confidence to KNOW that I can succeed with my art. Knowing I could succeed with my own art made me want to BECOME a better artist!” -Alex Ruiz, Illustrator, Concept Designer

“Artist As Brand got me motivated and inspired to build a business around myself. I started a product line of sculptures which is selling online!” -Alfred Paredes, Sculptor, CA