Picasso was a Brand Master

Pablo Picasso 1962 (Photo credit: Wikipedia)

Someone visited Picasso's studio, stood in front of a painting for several minutes and asked, “What does it represent?” Picasso replied without hesitation, “Two hundred thousand dollars.”Do artists sell their artistic souls when they consider not just the aesthetic value of their work, but its monetary value? Of course not, but read an interesting conversation with Sue Hostetler, Editor in Chief of Art Basel Miami Beach Magazine. The interviewer, Allen Adamson still focuses on the old paradigm of branding from the outside- in, but some of the commentary is surprising considering it has some Artist As Brand overlaps. Here...