Creative website marketing comes in all shapes and sizes. Using a crossover collaboration with mutual sponsorship is something we are seeing more and more of these days. I encourage individual artists to do the same.John Malkovich is known and respected for his acting expertise, but what does he do when his intent is to redirect an audience's focus on his talent as a clothes designer? Using his name in this smart promotion gets people's attention, but ultimately he directs the story to another plot point, which propels us to his website.Using Squarespace as a sponsor and visa versa two companies now benefit from each other.Check it out HERE.