The workshop at CURA in Orange, CA was amazing! Thank you to Carolin Hosac Peters for inviting me. Ron Brown, Dean White, Aixa Oliveras, April Solomon, Katlin Evans, Jeni Geneva are a very talented group of artists and I was honored to be in their presence.
More to come!
Course Dates: Two Tuesdays, July 23 & 30, 2019
Time: 4-10pm
Location: 1407 North Batavia St,Unit 114, Orange CA 92867
Fee: $195 includes complete e-workbook
See you at the most cool, CURA STUDIOS!
In progress...
The new revamped Website, Workbook, Online Workshops, Forum, are still in the works. Thank you for your patience. Looking at a fall launch.
Artist As Brand® Workshops are coming to Santa Fe! Classes will be presented at the School of Lost Arts (website coming soon), and for high school students at Warehouse 21. You will absolutely love coming here to Santa Fe to take classes.
Lastly, a workshop is in the works to coincide with the San Diego Comic Convention in July. Stay tuned.
You’re not just selling a product. You’re selling a lifestyle.
Engaging your customer online by telling a visual story, and making them feel like they’re purchasing the lifestyle or experience associated with your brand is called a LookBook showcase. This format has been a centerpiece of fashion magazines, like Elle and Vogue for a long time. Unlike product and catalog pages, which typically display products in an unadorned, utilitarian state, lookbooks provide context, presenting them in a real-life, visually-appealing setting. They give customers an idea of how a product is used, what it goes well with, and how it might fit into their home or lifestyle.Here is a great story that will help you use this concept to great effect with your social media.
Creative website marketing comes in all shapes and sizes. Using a crossover collaboration with mutual sponsorship is something we are seeing more and more of these days. I encourage individual artists to do the same.John Malkovich is known and respected for his acting expertise, but what does he do when his intent is to redirect an audience's focus on his talent as a clothes designer? Using his name in this smart promotion gets people's attention, but ultimately he directs the story to another plot point, which propels us to his website.Using Squarespace as a sponsor and visa versa two companies now benefit from each other.Check it out HERE.
Arnie and Cathy Fenner, the organizers of Spectrum Fantastic Art Live to be held in Kansas City this May sent me this email "Looks like we are all ahead of the curve on what we're doing." I am presenting an Artist As Brand workshop in conjunction with the event.They connected me to this article by Michael Wolf about artists taking control of their prosperity:While 2011 was a big year for political unrest, another uprising was afoot in the world of content creators and artists. Everywhere you look, artists are taking more control over their own economic well being, in large part because the Internet has enabled them to do so. You see it in all forms of content, from books, to video to music.A few examples from this year:e-books: Probably the most active area in large part because there is huge shifts taking place in digital publishing. From former mid-list writers like Barry Eisler to superstars like JK Rowling, writers are increasingly making waves in digital publishing.Video: The story of the year for artists-as-entrepreneur came at the tail-end, with Louis CK saying no thank you to corporate middlemen and putting his new concert video online for $5 a pop.Radio/Music: All sorts of independent entrepreneurs are putting audio entertainment online, from the rise of podcast kings like Leo Laporte to a huge number of independents like Adam Carolla and Marc Maron. Music artists are being given freedom too, through new platforms to create and share their music like Soundcloud.So what is driving this movement towards the artist-entrepreneur that will give it huge momentum in 2012?More...