Posts tagged artists
CURA Workshop

The workshop at CURA in Orange, CA was amazing! Thank you to Carolin Hosac Peters for inviting me. Ron Brown, Dean White, Aixa Oliveras, April Solomon, Katlin Evans, Jeni Geneva are a very talented group of artists and I was honored to be in their presence.

More to come!

Art Alliances, Art Branding, Art Collaboration, art education, Art Passion, art promotion, art social media, Art Spirit, art workshop, artist brand, artist empowermentGuest Userart brand, art business, art education, art seminar, artbranding, artcareersustainability, artist as brand, artist brand, artist marketing, artist promotion, artist-entrepreneur, artistpromotion, artistsComment
LAUNCH UPDATE

  • In progress...

The new revamped Website, Workbook, Online Workshops, Forum, are still in the works. Thank you for your patience. Looking at a fall launch.

Artist As Brand® Workshops are coming to Santa Fe! Classes will be presented at the School of Lost Arts (website coming soon), and for high school students at Warehouse 21. You will absolutely love coming here to Santa Fe to take classes.

Lastly, a workshop is in the works to coincide with the San Diego Comic Convention in July. Stay tuned.

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New DIY Box

Raise your arm if you love self promotion!I don't see many hands. When I was illustrating full time aspiring illustrators would always ask me how I promoted my work. In the 80's it was generally through source books like American Showcase (now gone), The Workbook, and juried annuals like the Society of Illustrators, Communication Arts, American Illustration. They were really the only promotion available except for direct mailing of postcards and other material. During the 90's the internet kicked in and the website opened the new doors of high tech marketing. The last decade the digital world has kicked into high gear with all sorts of social media from Blogs to Twitter to Facebook.When I talk about promotion now we are looking at a hybrid. I call it High Tech/High Touch marketing. They work hand in hand creating a synergy.Much or your promotion these days will come from your own volition. The source books, juried showcases, and community websites are all valid exposure (any promotion is good promotion) however meeting your fans firsthand will take it all to another level. This is happening across the arts spectrum whether it be with musicians, actors, dancers, writers, artists, talented individuals are reaching out to the public and creating their niches. How you reach out can be a way of making a unique promotional splash!Check out this article by Carolyn Kellogg, Book Tour? More like a Safari about a Texas-based couple who celebrated the simultaneous release of their debut books this fall by jumping in their car for an 8,500-mile, 27-day, do-it-yourself tour.Now that's the spirit!Moving out of your promotional comfort zone may be a challenge for some, but pushing the possibilities of advertising can be fun too. Simply approach it with the same creativity you bring to making your art. Who has some cool out of the box ad stories to share? I will talk about unconventional promotional strategies in the coming weeks.To the new box,Greg

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