Whenever a new idea is born it is often greeted with awe, disdain or simply, ‘What?’

When the synapses in my brain aligned to create a class on artist empowerment and prosperity, it was crystal clear as to the concept and worth of what I was manifesting. However, the idea of Artist As Brand is so unique to any education taught in any school, college or university out there, so it's understandable that there are some questions about what it is I teach exactly. This post is going to clarify the principles/manifesto of this course (some call it a movement) and exactly what value you will receive from your time and $295 investment.

What is Artist As Brand?

The goal of Artist As Brand is to connect the individual to their purpose, art and prosperity. Connecting your art deeply with your truth creates a mark that is so authentic and profound it embodies a unique power. Align this vision with your individual collectors through targeted marketing techniques and you begin to build a one-of-a-kind art empire that can sustain you financially for the rest of your life.

ARTIST art·ist [ahr-tist]–noun 1. A person who produces works in any of the arts that are primarily subject to aesthetic criteria. 2. A person who practices one of the fine arts. 3. A person whose trade or profession requires a knowledge of design, drawing, painting, etc… A commercial artist. 4. A person who works in one of the performing arts, actor, musician, singer; dancer, public performer. 5. A person whose work exhibits exceptional skill.

BRAND [brand]–noun and verb 1. Kind, grade or make, as indicated by a stamp, trademark or the like. 2. A mark made by burning or otherwise, to indicate kind, grade, make, ownership, etc… 3. A kind or variety of something distinguished by some distinctive characteristic. 4. To impress indelibly. 5. A brand name.

The essence of these two words together can be defined thus: A creator who has made their mark!

Some fine artists scoff at the word brand. Whether you like the word or not, all visionary creators throughout time who have made their mark on humanity are brands. They are remembered for their impact on the collective consciousness of the planet and many are household names. I call the Artist As Brand workshop an artist boot camp because it is highly focused with the intention of aligning and defining (in some instances re-aligning and re-defining) the purpose and direction of an individual's career path. We start deep in the heart and move outwards connecting your talent to your marketing, patrons and collectors so there is perfect alignment.

The knowledge for this workshop is derived from 28+ years working as a professional artist inside and outside of the publishing, film and gallery industries as well as teaching higher education.

The following is an outline of the course and what students will learn and come away with. This is an evergreen online course. Students get lifetime access to the course including all future updates and resources.

MODULE ONE: DECLARE YOUR PURPOSE: You will learn your Core Virtue. Knowing your core virtue is the first step to establishing a foundation which your career is built upon. This intimate part of yourself is a driving force in your life. It goes deeper than your art. Declaring your core purpose aligns your heart with your art in a profound manner.

Design a Personal Logo/Heraldic Shield: You will create a simple image that will represent what you just learned about yourself. It will represent your Core Virtue.

Design a Vision Board: This template is defined by everything you love in your life—what turns you on and keeps you motivated as a unique individual. The Vision Board represents the niche markets that will be your domain and will make up your one-of-a-kind art empire.

Practice The Art of The Blurb: You will learn how to introduce and represent yourself to people. Most artists do not have a clue how to speak with others about who they are and what they do. This exercise is designed to increase your confidence and generate interest in who you are and what you have to offer.

Every workshop includes special lectures by esteemed individuals who encompass the Indie Art Spirit. Guests include art writer Peter Clothier, licensing expert Maria Brophy, social media master and botanical perfumer Roxana Villa.

MODULE TWO: PLAN YOUR BRAND: You will learn to design your art and product line. We will look at artists who are successful in this area and discuss new approaches to making income from your art. We will define what art and products can manifest from your Vision Board.

Create An Innovative Marketing Blueprint: You will learn to create a marketing blueprint that integrates high tech and high touch medias. We look at these two very different but synergistic marketing models. You learn how to best utilize these promotional mediums.

Learn The Simple Yet Powerful Art of Business and Commerce: Are you an art hobbyist or an art professional? This is a short lecture on straight up, common sense business practices. If you are selling art, you are a business. Start acting like one.

Connect With Artist Entrepreneur Leaders: Learn to create a community and hook up with those who are successful in order to keep yourself inspired and in the company of great people.

MODULE THREE: EMPOWER YOUR PROSPERITY: Commit to sustainability. You will design a five-year marketing strategy that takes a serious look at your finances, living situation and overall goals personally and professionally. What is possible? Connecting to your BHAG (Big Hairy Audacious Goal).

Recognize the Potential of Team Building and The Power of a Mastermind: Your peers can be some of your greatest assets from a personal, professional and moral support capacity. You will start this process right in the class!

Conceptualize a Product Ready for Manufacture: We begin to look at the details of what it’s going to cost in labor, time and materials to create a product from start to finish.

Review: In addition participants will have access to other career enhancing promotional opportunities only available to Artist As Brand students! Some of these details can be found on the ABOUT page. Now you are ready to create your own Art Empire!

I hope this information helped to clarify the purpose and design of my class. Come on and join the Indie Art Revolution! Sign up today! Lifetime access is included and you may complete the class online at your own pace.

See what participants are saying.

To Your Artist Empowerment and Prosperity,

—Greg

In a recent post I celebrated Sean Fitzgibbon who finished the Artist As Brand Workshop, embraced the principles and then reaped the benefits. When he finished his graphic novel grand opus, “What Follows is True: Crescent Hotel” I was curious about the evolution of the story and comic, but also how he managed to fund such a beautifully printed, high end, hard cover book with a slip cover.

Sean shared that he had crowd funded the project through Kickstarter and pulled in almost $29,000. I asked him if I could interview him about the process and he graciously agreed. His responses were a gold mine of crowd funding knowledge! Below are a few excerpts from the interview.

Sign up for the Artist As Brand Online Workshop and access the entire interview!

-Tell us a bit about the journey of creating the story for your graphic novel, “What Follows is True: Crescent Hotel.” What piqued your interest in this particular story?

When I was a kid my family would visit Eureka Springs, AR. I was always intrigued by its charming, Queen Anne dwellings perched on limestone bluffs, steep elevations, and serpentine roads that don’t intersect.  However, the most compelling and mysterious feature to me has always been the 1886 Crescent Hotel with its bizarre, dark and varied history. Years later I stayed at the hotel and went on the ghost tour.  What lingered with me was the story of the fraudulent medical practitioner that transformed the hotel into an abnormal hospital. Elements of Mary Shelley’s Frankenstein and Stephen King’s The Shining left me morbidly intrigued.  Who was he and how could something like this have happened?  After conducting extensive research, I learned of his assorted and controversial past.   

-As you wrote the story and worked out the panels of the comic, did you decide to roll out the comic as a series, or was the goal to premier the final product as a finished graphic novel? What was your strategy?

This was my first attempt at a full-page graphic nonfiction book, so the process was all new to me. I always envisioned the book as a standalone piece.  If I were putting together the book today I probably would have broken it up into smaller segments and combined them as a way to build up interest in the project as I’m working on it. However, when I was working on this book I was working on many other art projects as well so the release of various segments or chapters of the book would have been irregular. Nowadays, I’m focusing primarily on my “What Follows is True” series of books so when I’m working on larger books, I can release small segments in regular intervals and then combine them into a nice hardcover edition. 

-After you decided to produce a series or a finished graphic novel was the plan to find a publisher or did you decide to go another route and self publish?

 My original plan was to find a publisher once the book was completed so I submitted to literary agents but was unable to stir up any interest. Just as I decided to search for publishers on my own, I was contacted by a literary agent who is also a working graphic novelist. He represents both graphic novelists and children’s book authors. He submitted my book to major publishers for one year and despite the praise the book received from many publishers, none decided to take a chance on the book. Publishers have become extremely risk adverse to unfamiliar projects and authors whose work they feel doesn’t fit into a specific niche. Nonfiction books are common but graphic nonfiction books are not as well known. 

 After careful consideration I decided a crowd funding platform to fund the printing costs of my book would be the best option. I then had to figure out which platform was right for my project. After researching the various platforms, I chose Kickstarter because it’s a major platform that focuses on creative projects like art, music, film, and it is well curated with quality products and the fees are reasonable.  

-After you decided to crowd fund the project what was your promotion strategy at this point?

Most of my promotion at this point was from my website and social media platforms like Facebook, Instagram and Twitter. I find online platforms to be a decent way to promote your work but it’s also passive and I prefer to connect with people directly, so I knew I had to come up with a more effective way to reach potential backers. 

-I understand that there is much preparation and organization for the Kickstarter campaign. Can you share some of the highlights and main points for pulling it together?

 Once I decided on using Kickstarter for my campaign I began learning as much as I could about how the platform works and how to run a successful campaign. I read various books about the platform and listened to a very insightful podcast called Comix Launch.I also had to think about budget and printing costs, production, shipping etc. and I’d use this information to set my funding goal.  

 Another important factor to consider when preparing a Kickstarter campaign is the readability and design of your Kickstarter page. I researched similar projects on Kickstarter that were successful to understand how they built their page. I made sure that not only was the site well organized and user friendly but also that the overall aesthetic worked well with my book and overall brand. Videos are also a very effective way to engage potential backers and tell them about the project, so I created a trailer for my book utilizing iMovie with images from my project. 

 Also, Kickstarter is more than a platform, it’s a community, and before launching my campaign I made sure to support other Kickstarter campaigns that were similar to mine. Potential backers see that you’ve supported other projects, and you get to see how the process works from the backer’s standpoint. Most importantly it makes you feel good to invest in the success of another project.

Thank you Sean, for sharing your process!

Sign up for the Artist As Brand Online Workshop and access the entire interview. After reading it you will be informed and inspired to create your own successful crowd funded project.

I like to celebrate individuals who finished the Artist As Brand Workshop, embraced the principles and then reaped the benefits. Sean Fitzgibbon is one of those people. He attended my live class years ago, and then slowly finished his graphic novel grand opus, “What Follows is True: Crescent Hotel.”

Sean crowd funded the project through Kickstarter and pulled in almost $29,000. He has since then been promoting the book at different venues to great effect. “I learned more about the business and marketing aspects of being an artist from Artist As Brand® than I did in both undergraduate and graduate school.”

Sean recently reviewed the new Online Workshop and remarked, “I find it so inspiring and invigorating! I can't tell you how many times I've recommended your course to various students over the years. In fact I was giving a lecture to students at the University of AR at Monticello on Wednesday and I mentioned Artist As Brand in my lecture as being one of my biggest influences in building my career as an artist.”

“I loved visiting the new additions to the course workbook such as the updated videos, artist examples and interviews. Also, the updated use of social media applications and Google Analytics and other statistics services. I also was unaware of Funnel Software. I found this extremely helpful as well. “

Sean is such an inspiration that I intend to interview him in the near future to share more of his experience. I have hundreds of success stories like this that I will be sharing throughout the months.

Take one step into the Artist As Brand Online Workshop and your art career will never be the same.

Grow a voice- by Roxana Villa

Out of the box solutions for selling art and promoting it, get people’s attention. One suggestion is to start an Art Block Party. Gather all your neighbors who have some talent to share (artists, musicians, chefs, etc.), go to the city to get a permit to close down your street to traffic, then send out flyers promoting your amazing outdoor event to showcase the talent of the community. Now you have an outdoor gallery!

Betsy McDermott Altheimer, associate director for an artist service organization called Springboard for the Arts, located in the Twin Cities had another great idea for selling art. She was inspired by community-supported agriculture (CSA), where consumers receive a monthly lot of produce through purchasing shares in a farm. She thought if it works for farmers it could work for artists. “We should just do a CSA! Only this time, the ‘a’ would stand for ‘art.’”

Altheimer believes that food systems are the perfect metaphor in the reality of today’s art scene. “People have this mythical notion of what a farmer does. In reality, there is a lot of risk. You can’t guarantee every crop will be successful,” says Altheimer. “Likewise, an artist can’t guarantee that everything they do will be great. But he can ask people to invest in the value of what they do.”

Each season, nine artists participate. By signing up for a $300 share, a patron receives nine original works, plus admittance to three parties where the artists will be in attendance. Of course where the program seems a little less than ideal is the artist’s commission — for producing 50 pieces, he or she will only receive $1,000. But it’s up to the artist to create small, sensible works with a budgetary restriction in mind. Limited Edition prints might be a way to go.

The hope is that the artists will pick up new fans and patrons who will continue to follow and collect their work beyond the CSA share. “Our version of success is when the relationship continues beyond us,” affirms Altheimer. Check out her interview and then start your own CSA. If you have other ideas let me know and I will share them in a post.

Here are two more inspirational blog posts that will pump up your powers of introspection.

1. Right now is a great time to take a good look at the past year, reflect on your accomplishments and business strategies. Go to this Etsy post for some insight.

2. Caroline Myss is spiritual teacher who says she's living the life her soul was meant to lead. Caroline says everyone has the ability to fulfill their own "sacred contract"—a set of assignments the soul is meant to achieve. This dialogue between Caroline and Oprah touches on some of the Heart Virtue work we do in the Artist As Brand® workshop. Here.

Whenever artists decide to go it alone, make their own way,  fear comes along for the ride.

As freelancer for so many years I understand where this fear comes from. The goal of being secure in your finances, being safe in general  (food, clothing, shelter) are real considerations and pounded into our brains since we were kids. However fear is also an illusion. What would it feel like if the concept of security was an illusion too? Would it freak you out?

We live in an unpredictable world. What I have learned over these many years of going it alone is that security is an illusion. Making friends with that reality brings a sense of freedom and empowerment. I can do what I can in this moment to live in my highest potential and reap the fortunes of what life has to offer. It is a mind set most people are not used to.

The following is short post by Chris Guillebeau that touches on this concept too:

“Micro-entrepreneurship is changing the world. The best opportunities in the new economy are centered on creating your own assets. It doesn’t matter who wins a U.S. election, at least not in terms of how the economy affects you. No matter what happens, the unemployment rolls will continue to be full. Perhaps even worse, many people will remain underemployed by working at jobs that offer few benefits and little opportunities for advancement.

Speaking of opportunities, however, there are now more than ever before. It’s never been easier to take matters into your own hands. All over the world, people are thinking differently about risk and security, and many of them are taking action on their new perspectives. This is a good thing.

What is risky? Whether you work a “real job” or strike out on your own, relying on someone else is risky. What is secure? Creating your own freedom through side projects, independent work, instant consultancies, and creative self-employment of all kinds. What is freedom? The ability to make your own choices. Ultimately, freedom relates to value, which is taking responsibility for yourself by making something valuable for someone else. More...

The workshop at CURA in Orange, CA was amazing! Thank you to Carolin Hosac Peters for inviting me. Ron Brown, Dean White, Aixa Oliveras, April Solomon, Katlin Evans, Jeni Geneva are a very talented group of artists and I was honored to be in their presence.

More to come!

MARCH  9 & 16

Artist Marketing Intensive

Saturdays 10:00-3:00

Hosted along with professional photographer Jesse Friedman.

• The importance of clarity and authenticity

• High Tech marketing strategies and how to meet your people online

• High Touch marketing strategies and how to meet your people in person

• Know your audience

• Individual marketing plan

• One on one review of your plan and execution

1708 Lena St #202 (upstairs)

Santa Fe, NM 87505

Across the street from Iconik.

There will be a one hour lunch break each day.

$195 BUY NOW

Or you may pay with a check.

I am creating an Artist As Brand® Online Class. This comprehensive course will be akin to my college level classes, but entirely online. Posts for this website are on hold until the course is available, which is slated for early 2018.The AAB website will return with a new design and purpose. I will still be available for consultations and one on one workshops during this time. I shall be updating the progress over the next few months.Keep living in your art spirit!

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Presented another Artist As Brand Workshop, this time at San Diego State University. Another amazing group of talented individuals guided along by their professor, and amazing artist Neil Shigley.Neil and I met in New York during the late 80's while pursuing our illustration careers. We are both alumni of Art Center College of Design and love creating figurative art. We both gravitated toward social/political commentary in our work, and stressed the importance to the students of exploring life and the planet with the intention of experiencing something new and bringing those stories to life for others to experience.This was an emotional group and I look forward to seeing what visions they create.

I present Artist As Brand classes predominately at Colleges and Universities. However, when I have the opportunity to work with small groups of people, or even better with one or two individuals then the focus goes incredibly deep and it is amazing what can be be revealed!Joan Marie is a talented, high energy, extremely positive, forward looking, visionary artist who flew in from St. Luis to Los Angeles for a mentoring session. Talk about commitment! Her daughter Brittany Bishop a Landmark Forum representative and biofeedback assistant joined us to see about getting more clarity about her career path. We had some amazing breakthroughs!One of the segments of the AAB curriculum is to create  a Vision Board that defines those parts of ourselves that bring us tremendous joy. These parts turn into specific projects or products that are then directed toward a niche audience. It is surprising that most artists do not use an inside out approach to defining their talent and its potential.Even though Joan is very intuitive she was not certain of what she really wanted to create. After some digging it became apparent that latent theatrical talents (dancing, acting, lecturing) had been hidden from sight, but now they burst forth with the power of a tidal wave. Now her art vision includes a very personal theatrical production (in the works) that will include all her paintings and a message of confidence and hope to people everywhere. It is auspicious that Joan has been a high school art teacher for decades!

Joan's Core Virtue

Brittany is a very smart, self confident individual but was still defining her career path. It became clear that she was intimately connected with the science of the heart and nature, specifically the trees. It was also learned that she loves EDM's (Electronic Dance Music) and events. So we put these elements together and now she is researching how to produce an EDM type show that connects people's hearts to the trees or more succinctly, to their own essential nature.

Brittany's Core Virtue

It is an honor and a blessing to facilitate this work with people and a joy to see the result! In fact no sooner had Joan returned home  The Mogal Muse Magazine printed an article about her! Go Joan!

The Artist As Brand two day workshop at Krab Jab Studio was a large group of twenty students, beginners and professionals. Having taught this class to over five hundred students it is fascinating how the chemistry changes from venue to venue. Some of the students in this bunch were mainly interested in hard core marketing tactics, others embraced the holistic side to the course, others struggled with old paradigms of the artist not appearing to be a business.All entrepreneurial teachers and coaches will tell you that your business must have a solid foundation of purpose in place before you do anything. Your purpose is your brand. Some of the artists in this group were taking an old school fine art approach to showcasing and selling their art and the Artist As Brand model was a challenge for them. I come across this mindset all the time. The elitism of the fine art world is still alive and well (especially in academic circles) and so it takes some courage to jump into the future of art commerce.Thank you to Tara Larsen Chang with TLC Workshops for facilitating the class and Julie Baroh at Krab Jab Studio for opening her gallery to us. It was incredibly inspiring with all the amazing art around us! Part of this AAB group is inspired to create a product and a show next year with Krab Jab in alignment with Mythic Worlds and also with Nantes a city in France. It is going to be amazing!

The Agoura Hills, CA workshop in Mitchell's Bookshop was a delight! The group was small but mighty! We had some of the most amazing talent in this room.Aerin Holt the founder and artist director of California Contemporary Ballet Company and Dance Studio, composer and pianist Elliot Anders, painter and traveler Nubia Gala-Selbert, artist, graphic designer and creative wild woman Linda Lalande, singer-song writer Alexandra Harris and the multi-faceted artist lawyer-to-be Michelle Mitchell.Wonderful synergy within this very focused and high powered class.Below are two quick videos that Linda and Nubia took voicing their heart virtues. Love it.IMG_6657IMG_6658

Artist As Brand Workshop

This workshop in Seattle is going to be amazing! One week left to register. Wed-Thurs, Feb 18-19, 10am-8pm

TLC Workshops in association with Mythic Worlds (free admission to Mythic Worlds with this workshop) and Krab Jab Studio (this group will show with Krab Jab in 2016) makes this a once in a lifetime workshop. This workshop is guaranteed to transform the way you approach your art career with results!

5628 Airport Way S, Ste 150Seattle, WA 98108

REGISTER HERE

$195

Presenting an Artist As Brand Workshop in Cali, Colombia via the Colombo Americano in association with the American Embassy, Festival Calicomix and the Universidad ICESI was an amazing experience! Michael Cadena the Director of Cultural Affairs with Colombo Americano was a gracious host along with his team of photographers, videographers, translators, and organizers. I am grateful for his focus and attention.

The participants were  group of students, professionals and professors. There is a tremendous desire for artists to make a living from their talent but they have some hurdles to jump, one which is Colombia's unreliable postal service.  There was a lot of brainstorming  on how to overcome these challenges and a much needed confidence booster.

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 The government which subsidized much of the art for years has now pulled back and the art communities suffer. They must find their own way now.

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The workshop was very much needed and I hope to return to continue the teaching and inspire this group to start their own art festival.

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Overall the artists were passionate and talented. The language difference was not an issue as we had instantaneous translating via headsets and microphones. It was awesome.

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I was in a national paper and...

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 on TV answering questions HERE.

I presented lectures at Colombo Americano and a special library of comic art keeping my translators very busy! I enjoyed Cali and Colombia very much and hope to return soon.

The Artist As Brand Workshop is coming toKendall College of Art and Design for a three dayclass, Thurs-Sat November 20-22.

This is the first time an AAB Workshop has been open to the public in Grand Rapids! It is a great opportunity  to learn the Artist As Brand principles and then see how they can apply at an event like the Grand Rapids Comic Con that same weekend.The Artist As Brand workshop is the only course that aligns the purpose of your artistic vision with entrepreneurial principles for long term prosperity. Get ready to pump up your art career in a brand new way. 10:00 am - 8:00 pm each day.

$150 for Kendall students and alumni$250 for the general public

$150 Click Here

$250 Click Here

Learn more about Artist As Brand Here.

"I needed help getting my own personal art and business off the ground and running. That is where the Artist As Brand Workshop came to my rescue. It allowed me to plan for my success while still having time to create! It even made me a better artist in general, because it gave me the confidence to KNOW that I can succeed with my art. Knowing I could succeed with my own art made me want to BECOME a better artist!"-Alex Ruiz“Setting out on a career in art is like walking a tightrope. For many the way will prove to be too narrow, the tensions will change, or the wire will take an unexpected turn. But what if you could turn the tightrope into a road? The Artist As Brand Workshop contains all the tools you need to build the road to success in art: tools, motivation, and personal insight. It is invaluable. I highly recommend it.”-Todd Lockwood“Greg’s class helped me to clarify my vision and build confidence in my goals. Deciphering my Core Virtue has given me radical entrepreneurial energy!”-Katy Betz“I can’t thank Greg enough for sharing his wealth of knowledge and more importantly, touching my heart. I feel more confident in what I am capable of as an artist and a business woman. I now can answer honestly the hard questions about the future of my business and can see the Art market in a different perspective. Greg proves that you can do what you love and have sustainability. I am empowered!”-Kirbi Fagan (KCAD graduate)

See what other art professors, professionals, and college students are saying HERE.

Please read the Artist As Brand policies HERE.

In case you missed these pics on Facebook here is the amazing group that participated in the Denver Artist As Brand Workshop. Jon Schindehette, Tom Samo, Keith Goble, Cayce Goldberg, Crystal Sully, Tawny Fritz, Elliot Lang, Michelle Barnes, Kayla Edgar, Charlotte Ricker rocked their art empires at the Helikon Gallery.Cayce is the brainchild behind this amazing forward thinking gallery. Go and see Helikon now and see what the future of a gallery can be. Check out each of these professional artists and the amazing Jon Schindehette, who is also a mentor to artists everywhere.Lastly, I spoke at the Denver Comic Con about my career and moderated an art career sustainability panel with Jon Schindehette, Daniel Davis, Dave Rapoza, and Michael C. Hayes. I will be back in Denver next year!

June 11-12 10:00 - 8:00 $195

Register now at Helikon Gallery

3675 Wynkoop St, Denver, CO 80216

720-502-5635

I was surrounded  by a powerhouse of talented Goddesses at the Kansas City Artist As Brand workshop. The workshop was sponsored  by the Kansas City Hispanic Chamber of Commerce Artist thanks to Vania Soto (behind to right) and president of the chapter, Carlos Gomez. This group of women (from left) Eva Maria Toker, Eugenia Ortiz, Vania and Pavina Tonsavanh are going to ROCK! I see amazing success in their futures.

To present a workshop, and man a booth at Spectrum Fantastic Art Live all in one week is a lot of work but also very fulfilling. You can see my booth set up here. I was projecting images on fabric at the back of the booth. A few highlights of interesting booth design are below. Click on the images to see larger.

Awesome gallery look with lights.

Black on Black works nicely here.

A tad messy but nice use of tiering the art upward to get more real estate out of the booth.

 David Frizell was in my AAB workshop two years ago and has embraced the convention circuit by building a system that goes up and comes down in a short period of time. He also has his family there as an amazing crew to help with the set up and break down. Go David!

If you come across cool booth designs please let me know and I will share them here on the blog.

The Artist As Brand Workshop is returning to Spectrum Fantastic Art Live in Kansas Cityfor a two day class, Wed. & Thurs. May 7 & 8.

All participants receive a free 3 day pass to Spectrum Fantastic Art Live (May 9-11). 

This is a great opportunity for all artists to learn the Artist As Brand principles and then see how they can apply at an event like SFAL. The Artist As Brand workshop is the only course that aligns the purpose of your vision with entrepreneurial principles for long term prosperity. Get ready to pump up your professional art career in a brand new way. 10:00AM-8:00PM both days. Will be held at the Hispanic Chamber of Commerce Building, 2001 Grand Blvd Ste 700, Kansas City (one half mile from the convention center).

Registration is $195 and ends April 27.

Learn more about Artist As Brand HERE.

"I needed help getting my own personal art and business off the ground and running. That is where the Artist As Brand Workshop came to my rescue. It allowed me to plan for my success while still having time to create! It even made me a better artist in general, because it gave me the confidence to KNOW that I can succeed with my art. Knowing I could succeed with my own art made me want to BECOME a better artist!"-Alex Ruiz“Setting out on a career in art is like walking a tightrope. For many the way will prove to be too narrow, the tensions will change, or the wire will take an unexpected turn. But what if you could turn the tightrope into a road? The Artist As Brand Workshop contains all the tools you need to build the road to success in art: tools, motivation, and personal insight. It is invaluable. I highly recommend it.”-Todd Lockwood

See what other art professors, professionals, and college students are saying HERE.

Please read the Artist As Brand policies HERE.