Seattle Workshop

The Artist As Brand two day workshop at Krab Jab Studio was a large group of twenty students, beginners and professionals. Having taught this class to over five hundred students it is fascinating how the chemistry changes from venue to venue. Some of the students in this bunch were mainly interested in hard core marketing tactics, others embraced the holistic side to the course, others struggled with old paradigms of the artist not appearing to be a business.All entrepreneurial teachers and coaches will tell you that your business must have a solid foundation of purpose in place before you do anything. Your purpose is your brand. Some of the artists in this group were taking an old school fine art approach to showcasing and selling their art and the Artist As Brand model was a challenge for them. I come across this mindset all the time. The elitism of the fine art world is still alive and well (especially in academic circles) and so it takes some courage to jump into the future of art commerce.Thank you to Tara Larsen Chang with TLC Workshops for facilitating the class and Julie Baroh at Krab Jab Studio for opening her gallery to us. It was incredibly inspiring with all the amazing art around us! Part of this AAB group is inspired to create a product and a show next year with Krab Jab in alignment with Mythic Worlds and also with Nantes a city in France. It is going to be amazing!