This workshop in Seattle is going to be amazing! One week left to register. Wed-Thurs, Feb 18-19, 10am-8pm
TLC Workshops in association with Mythic Worlds (free admission to Mythic Worlds with this workshop) and Krab Jab Studio (this group will show with Krab Jab in 2016) makes this a once in a lifetime workshop. This workshop is guaranteed to transform the way you approach your art career with results!
5628 Airport Way S, Ste 150Seattle, WA 98108
$195
The Young Adult category of books has done very well with a lot of help from Harry Potter novels in the nineties. If you are a writer, or an illustrator writing your own books this crowd may be yours. It encompasses a broad audience from 12 year olds through adult with a wide range of subjects.The annual event known as YALLFest: The Charleston Young Adult Book Festival, has become the largest YA book festival in the South, attracting a mostly teen and middle-school audience of 8,000. Now it is coming to Los Angeles. Read more...
This is the first time an Artist As Brand workshop has been offered in Agoura! It will be held at the Mitchells Bookshop. 28914 Roadside Dr, unit #214, Agoura Hills, CA 91301. Located in Whizin Market Square, in the atrium second floor.
The Artist As Brand Workshop is the only course that aligns the heart of your artistic vision with entrepreneurial principles for long term prosperity.
This college level course was designed for all who want to bring clarity to their creative vision and learn methods to earn a living from it. If you are a high school or college student who is ready to make income from their talent, or a professional who is stuck and looking for a new direction, or just wants to sell more artwork, the Artist As Brand Workshop will inspire new paths to art career sustainability!
10:00 am - 8:00 pm each day. Ten people max.
"I needed help getting my own personal art and business off the ground and running. That is where the Artist As Brand Workshop came to my rescue. It allowed me to plan for my success while still having time to create! It even made me a better artist in general, because it gave me the confidence to KNOW that I can succeed with my art. Knowing I could succeed with my own art made me want to BECOME a better artist!"---Alex Ruiz"Setting out on a career in art is like walking a tightrope. For many the way will prove to be too narrow, the tensions will change, or the wire will take an unexpected turn. But what if you could turn the tightrope into a road? The Artist As Brand Workshop contains all the tools you need to build the road to success in art: tools, motivation, and personal insight. It is invaluable. I highly recommend it.--Todd Lockwood“Greg’s class helped me to clarify my vision and build confidence in my goals. Deciphering my Core Virtue has given me radical entrepreneurial energy!”-Katy Betz“I can’t thank Greg enough for sharing his wealth of knowledge and more importantly, touching my heart. I feel more confident in what I am capable of as an artist and a business woman. I now can answer honestly the hard questions about the future of my business and can see the Art market in a different perspective. Greg proves that you can do what you love and have sustainability. I am empowered!”-Kirbi Fagan (KCAD graduate)
See what other art professors, professionals, and college students are saying HERE.
Please read the Artist As Brand policies HERE.
-20 tips for dramatically better emails.-9 growth hacks any small business can implement.
-A pattern exists in internet communities where 1% of people create the content, 9% will edit or contribute and 90% will watch from the sidelines.
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-We’re really enjoying
guide to startups. A++ would recommend.
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-Trivia for the week:
is celebrated internationally each year on the 14th of October. Except for in the US, who celebrate on the 23rd of October.
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-Related: I’ll be speaking at the
on Tuesday in SF. Let me know if you’re going, I’d love to buy you a coffee.
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-Three tips for
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-HubSpot generate a whopping 50% of their revenues (around $50m) from their channel sales program. Here is how to
build a channel sales program like HubSpot
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-A great guide to
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-Some people retire at 65. Others
are still going well into their 90’s
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Presenting an Artist As Brand Workshop in Cali, Colombia via the Colombo Americano in association with the American Embassy, Festival Calicomix and the Universidad ICESI was an amazing experience! Michael Cadena the Director of Cultural Affairs with Colombo Americano was a gracious host along with his team of photographers, videographers, translators, and organizers. I am grateful for his focus and attention.
The participants were group of students, professionals and professors. There is a tremendous desire for artists to make a living from their talent but they have some hurdles to jump, one which is Colombia's unreliable postal service. There was a lot of brainstorming on how to overcome these challenges and a much needed confidence booster.
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The government which subsidized much of the art for years has now pulled back and the art communities suffer. They must find their own way now.
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The workshop was very much needed and I hope to return to continue the teaching and inspire this group to start their own art festival.
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Overall the artists were passionate and talented. The language difference was not an issue as we had instantaneous translating via headsets and microphones. It was awesome.
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I was in a national paper and...
screen
on TV answering questions HERE.
I presented lectures at Colombo Americano and a special library of comic art keeping my translators very busy! I enjoyed Cali and Colombia very much and hope to return soon.
Get your hashtag mojo on! #HashTagMojo These little symbols have power to move your visibility up the search engine chain in a big way. It's all about metadata folks. There are some great resources and articles about how to use hashtags effectively.Overall view on hashtags- Here.Trending hashtags- Hashtags.orgAnd why its ruining the English language- Here.Ha!
Wholesale to Retail Equation
Most artists underprice their work. I have been guilty of this too but have been slowly kicking up my prices based on the following marketing formula.
Cost of Goods = Supplies + Overhead + Labor
Cost of Goods x 2 (or more) = Wholesale Price
Wholesale Price x 2 (or more) = Retail Price
Cost of Goods- This is all the energy, time, and money you put into making your art. What do you want to make for an hourly wage? Work up a number.
Cost of Goods x 2- Double the cost of goods amount (or more)and you have arrived at your wholesale price. This means you have paid your bills for making the art and have made a profit.Wholesale Price x 2- Double the cost of your wholesale amount (or more) and you have arrived at your retail price. This means you have paid your bills for making the art and have made a profit and if you are selling the item will make twice the amount again. If it is your gallery or other vendor who is selling your items they will be making income too.So if you are selling your art retail yourself then you should be making a nice profit overall per piece. If you are having someone else sell it retail for you then you still make a profit selling wholesale but the amount is reduced.Got it? Great! Probably time to pump up your prices. If you want to raise them slowly over a year to two year period that is OK but look at everything you sell from here on out using the the retail equation ASAP.
Artist As Brand-Rise of the Artist Entrepreneur was the title of my San Diego Comic Con panel on art career sustainability with Donato Giancalo, Daniel Davis of SteamCrow, Drew and Maria Brophy, and Dawn Schiller.We had a nice crowd and a super conversation on the art of the start (begins in the heart), and outward toward what projects to make, how to connect with our fans, what social media is working or not, and ways to integrate your lifestyle into all of it.Donato spoke about listening to your inner path, Daniel talked about the power of experimentation in art and marketing, Drew reflected upon the importance of fusing lifestyle and art, Maria touched upon licensing agreements, and Dawn about being respectful of your fans and fellow artists and many more topics.I thank my incredibly talented panel for sharing their expertise and love with the comic con audience which was filled with newbie art professionals.I was also signing my new book published by Titan Books in London. See more about my book and Comic Con here.
Looking for feedback on your website?Peekis a user tester platform that allows random internet users to give you feedback on your site. It is a great way to learn how your site is communicating from someone who comes across your site for the first time.Peek is in BETA format at the moment so it is free! I highly recommend that you take advantage of this offer.You can see the results of a critique of Roxana Illuminated Perfume,here. It is fascinating to watch and learn from.
In case you missed these pics on Facebook here is the amazing group that participated in the Denver Artist As Brand Workshop. Jon Schindehette, Tom Samo, Keith Goble, Cayce Goldberg, Crystal Sully, Tawny Fritz, Elliot Lang, Michelle Barnes, Kayla Edgar, Charlotte Ricker rocked their art empires at the Helikon Gallery.Cayce is the brainchild behind this amazing forward thinking gallery. Go and see Helikon now and see what the future of a gallery can be. Check out each of these professional artists and the amazing Jon Schindehette, who is also a mentor to artists everywhere.Lastly, I spoke at the Denver Comic Con about my career and moderated an art career sustainability panel with Jon Schindehette, Daniel Davis, Dave Rapoza, and Michael C. Hayes. I will be back in Denver next year!
Join me at the Denver Comic Con, Friday, June 13th, 2014 - 5:15 PM - Room 203 for a panel discussion on art career sustainability.
Artist As Brand: Rise of the Artist Entrepreneur
Learn strategies on how to create an income from your talent on your own terms.On the panel will be Jon Schindehette (Award-winning Creative Director for Wizards of the Coast, Treehouse Brand Stores, Founder of The ArtOrder community, mentor), Daniel Davis (Artist/Designer of Steam Crow, publishers of monster books, serigraphs, and other art products), David Rapoza (Illustrator, creator of Skull and Shark! Bethesda, Hasbro, Blizzard, Universal, Lionsgate, MTV, Riot Games), Michael C. Hayes (Award winning oil painter and illustrator, Magic the Gathering, Blizzard Entertainment, LucasArts and numerous book covers).Don't miss it!
June 11-12 10:00 - 8:00 $195
Register now at Helikon Gallery
3675 Wynkoop St, Denver, CO 80216
720-502-5635
I was surrounded by a powerhouse of talented Goddesses at the Kansas City Artist As Brand workshop. The workshop was sponsored by the Kansas City Hispanic Chamber of Commerce Artist thanks to Vania Soto (behind to right) and president of the chapter, Carlos Gomez. This group of women (from left) Eva Maria Toker, Eugenia Ortiz, Vania and Pavina Tonsavanh are going to ROCK! I see amazing success in their futures.
To present a workshop, and man a booth at Spectrum Fantastic Art Live all in one week is a lot of work but also very fulfilling. You can see my booth set up here. I was projecting images on fabric at the back of the booth. A few highlights of interesting booth design are below. Click on the images to see larger.
Awesome gallery look with lights.
Black on Black works nicely here.
A tad messy but nice use of tiering the art upward to get more real estate out of the booth.
David Frizell was in my AAB workshop two years ago and has embraced the convention circuit by building a system that goes up and comes down in a short period of time. He also has his family there as an amazing crew to help with the set up and break down. Go David!
If you come across cool booth designs please let me know and I will share them here on the blog.
This is a great opportunity for all artists to learn the Artist As Brand principles and then see how they can apply at an event like SFAL. The Artist As Brand workshop is the only course that aligns the purpose of your vision with entrepreneurial principles for long term prosperity. Get ready to pump up your professional art career in a brand new way. 10:00AM-8:00PM both days. Will be held at the Hispanic Chamber of Commerce Building, 2001 Grand Blvd Ste 700, Kansas City (one half mile from the convention center).
Learn more about Artist As Brand HERE.
"I needed help getting my own personal art and business off the ground and running. That is where the Artist As Brand Workshop came to my rescue. It allowed me to plan for my success while still having time to create! It even made me a better artist in general, because it gave me the confidence to KNOW that I can succeed with my art. Knowing I could succeed with my own art made me want to BECOME a better artist!"-Alex Ruiz“Setting out on a career in art is like walking a tightrope. For many the way will prove to be too narrow, the tensions will change, or the wire will take an unexpected turn. But what if you could turn the tightrope into a road? The Artist As Brand Workshop contains all the tools you need to build the road to success in art: tools, motivation, and personal insight. It is invaluable. I highly recommend it.”-Todd Lockwood
See what other art professors, professionals, and college students are saying HERE.
Please read the Artist As Brand policies HERE.
I am an advocate of DIY publishing. Save yourself the time of looking for another company to do it for you and self publish. Just get it done. It may sound like I am making light of this process which I am not– it will be hard work and take some cash to self publish even if the end result is an e-book. Bottom line is get the product made.
This post is about what to do after that product is living and breathing. Promotion comes next and one component of that is the book tour. The book tour usually consists of traveling from place to place to read and share your creation, but that is only part of it.
What are the important shopping dates throughout the year and why should you care? Keeping these dates in mind will help you strategically plan out sales and marketing campaigns and make sure that you're able to optimize for seasonal traffic spikes and create content that is timely and effective.Great article and calendar HERE
There are so many movies that reflect the art spirit– usually stories about individuals who believe in something so completely they have no choice but to follow that muse.In "The Worlds Fastest Indian" we see the story of New Zealander Burt Munro (Anthony Hopkins), who spent years re-vamping a 1920 Indian motorcycle -- with the goal of setting a land-speed record at Utah's Bonneville Salt Flats in 1967.I reference this film because the art of the start is really about diving in there, giving it a go, then not stopping. Like Munro in this sweet spirited film, you keep moving forward no matter what with increasingly greater speed and success.
Your Blog is part of your Social Media kit. If it is not by now, then get started. Facebook and Twitter and any of the other social media platforms are there to support your platform which includes your blog and website.If you are still feeling a little unsure about how to start your blog with a bang go HEREto learn more.
I plan to start showcasing more artists who really have their social media together. Your High Tech promotion is vital for a thriving art business. Social media platforms are always changing, hence everyone who relies on Facebook for instance may have a rude awakening when they have put all there energies into promoting themselves there and it goes belly up.
Your website is your home. Entice people to stop in, and help them get so comfortable they do not want to leave.Mammoth & Companyhas designed their website intelligently. It looks stellar and has all the e-commerce and social media principles working together seamlessly. Check it out. They are using Shopify as the design platform.
There’s something to notice about successful people: they act quickly, even if they may fail. [This piece is excerpted from Fail Fast, Fail Often: How Losing Can Help You Win by Ryan Babineaux, PhD., and John Krumboltz, PhD., with the permission of Tarcher/Penguin. Copyright 2013 Ryan Babineaux, PhD., and John Krumboltz, PhD]In the book, Art and Fear, the artists Ted Orland and David Waylon share a story about a ceramics teacher who tried an experiment with his class.The teacher divided the students into two groups. Those sitting on the left side of the studio were to be graded solely on the quantity of their work, while those on the right, solely on the quality. The instructor informed the students in the quantity group that a simple rule would be applied to evaluate their grades: those who produced fifty pounds of pots would get an A, those who produced forty pounds a B, and so on.For the quality group, the instructor told the students that he would assign a course grade based on the single best piece produced over the duration of the course. So if a student created a first-rate pot on day one of the course and did nothing else for the term, he would still get an A.When the end of the quarter arrived and it came to grading time, the instructor made an interesting discovery: the students who created the best work, as judged by technical and artistic sophistication, were the quantity group. While they were busy producing pot after pot, they were experimenting, becoming more adept at working with the clay, and learning from the mistakes on each progressive piece.In contrast, the students in the quality group carefully planned out each pot and tried to produce refined, flawless work, and so they only worked on a few pieces over the length of the course. Because of their limited practice, they showed little improvement.More...