"You’re rushing out the door for another day at the office, and catch your reflection in the mirror. You look awesome obviously, but you’re not ready yet.

Don’t get me wrong. That yellow cardigan is on point, and your peter-pan collar is just too cute, but something is missing here.

A little bit of edge?

A little bit more of your self…

You need just a little bit of Wonderland in your life!

Not too much Wonderland, now. You’re off to work, not the Mad Hatter’s unbirthday party. That will have to wait for the weekend.

Until then, you reach into your closet and pull out your jewelry box to find just the right dash of madness, just the right pinch of individuality – just the right amount of Wonderland – and you know your outfit is complete... read more here.

This is the story Richelle owner of  Red Scorpio Handmade begins to tell about her Wonderland collection of jewelry, connecting it directly to her niche audience. Weaving a tale that relates to real life conditions with a fantasy twist is smart advertising copy. Bravo!

Give this copywriting technique a try with your next promotional pitch. Check out Red Scorpio Handmade's blog too. Much there to learn from.

Twitter like all social media has its place in your promotional line up. The key is to remain fairly consistent with your tweets just like your blog posts. I suggest "pulsing" your promotion. Like your heartbeat it does not do much good if it stops for a long period of time. Keep your tweets vital and informative.To follow or not to follow other tweeters? Following others can increase your exposure.Your Twitter can become a portfolio. If you tweet photos, it all collects in a gallery by your profile, so people can easily access them (up to 100 of your most recent photos). All you have to do is click on the tweet box and there is an camera icon to click on.Learn from some Twitter masters:Banzai ChicksMark Murphy Design Irene Gallo Etsy Daniel Lexo Maria Brophy Lillyella Xenotees Douglas RushkoffWho are some of your favorite tweeters?

In November of 2009 Parade magazine printed an article called Can Art Save a Mall? by Susan Fine. When too many stores came up empty at a large mall in the St. Louis area the owners decided that instead of demolishing it they would offer the spaces to artists for $100 per month, plus utilities. Art galleries, a dance studio, museum, etc. were created. Not only did it give arts groups a home it also increased traffic in the mall for the other stores and restaurants. I bring this article to your attention because its exactly this alternative approach to artist promotion every talented entrepreneurial soul can embrace.

In this instance the owners of the Mall took the initiative, but creatives can do the same by starting their own venues. Consider this group of frustrated artists disappointed with the size of the San Diego Comic Con (its gigantic). They are producing their own more intimate convention called Creator-Con. Here is an interesting take on this new venue on the Blog Cartoon Brew. The power of an idea whose time has come can manifest quickly if  desire, focus, and energy is placed behind it.

Start your own alternate showcase, gallery, convention, art faire, artist workshop, etc. What are some cool ideas you have thought of or heard of recently? How about some artist marketing brainstorming?

To artist empowerment!

Greg