Spalenka
May everyone remember the magic that this season brings! Let your art spirit blossom and inspire the world.
Peace
Greg
Spalenka
NUCLEUS GALLERY INTERVIEW
My interview with Ben Zhu owner of Nucleus Gallery about the state of the publishing, and entertainment worlds that artists are hoping to make a living in. What is the future for an artist's financial independence?
Peace and prosperity
Greg
Rob Hann
My last two posts "MINI ART EMPIRES IN THE ROUGH, Street Artists make a living selling directly to the public" inspired some interesting comments from readers on handmade spark and on my Blog that I would like to share. People were amazed that artists could sell art on the street and make an income that would rival (and surpass) animator and concept designer wages working in the film and game industries. Here are some remarks from people around the world...
"Amazing figures you had on their income. Had no idea it was that high, and that's GREAT!!!"
"I love to see artists taking a non-traditional path and succeeding with it."-Jacqueline Dover
Ron Jones
"Loved reading about these talented artists and the fact that they're out in the streets. It's art for the masses where everyone can appreciate it. It takes a lot of courage to put yourself and your work on display like that. Receiving a income out of it is even better."-Amber Jordan
"I didn’t know there were artists selling on the streets of NY... I wish I could set up shop on the street here in France, but unfortunately it’s not legal... Also, were there any women out there?-Laura
Yes there were women selling art.
Pedro
"So interesting that this economy has put some people on the streets...and they are succeeding! I know the same thing is happening with chefs, restaurant business has slowed down so they buy big carts and sell their delicious food on the streets..."-Ravenhairedshop
"We have a lot of street artist here in New Orleans; the city is starting to reevaluate their permitting...I hope they leave them be!!! -Lisa LeBlanc
Ray Sumser
The comment you made about "Living outside the corporate model"-----I can relate to this all too well. Throughout my high school years we always attended career days, military, radiology, nursing, mechanic, but never an entrepreneurial themed day. I recently turned 38, yes I can admit my age, and it took me this long to finally figure out what I want to do with my life in terms of my career. I've been working in the healthcare field for the past 20 yrs, and don't get me wrong, I enjoy my work and feel blessed at all the special people I've met, but my true passion is what drives me to work very hard to be an independent artist."-Jennifer Schulting
The art spirit will not be denied!
Kurt McRobert
I love this series! It has been really eye opening to realize that these artists are not starving..they are thriving! Very encouraging to see authenticity "in the rough" as well. Thanks Greg!-Amber Jordan
When winter arrives where do they go? Just curious...
Believe it or not they are out there in winter too, unless it's really stormy or snowing. The cold does not stop them. They just bundle up.
Prince Street will be a definite stop for me "when" I visit NYC.
So now the street artists of Prince street have become a tourist destination! It is amazing what can happen when you put yourself out there. Keep living in that art spirit everyone!
Peace and prosperity,
Greg
Photos by Spalenka
*MINI ART EMPIRES IN THE ROUGH*Street Artists make a living selling directly to the public. (part 2)
The concept of creating income doing what you really love is difficult for most people to comprehend. We were not brought up to think that way. Generally we passed from elementary school through high school and college with the idea firmly planted in our heads that we were preparing ourselves to get a job. Aptitude and skill set were the criteria that determined what job you would fit into. Entrepreneurial possibilities were not considered.If you were an artist you had generally four choices:1. Gallery Worlds: Commercial to blue chip, take your pick. This usually entailed earning a masters degree so you could teach to compensate for the sparse income made as a fine artist.2. Commercial Art: Included graphic/industrial designers, film makers, architects, photographers, illustrators (publishing, advertising), concept designers (film, and now games).3. Become a starving artist.4. Make your art a hobby.I have been an industry artist in publishing and film for many years. It was only through showcasing my art for 20 years at the San Diego Comic Convention that I came to the realization that it's possible to make a living outside the corporate model. The internet opened new possibilities of promotion, but connecting one on one with your fans, patrons, and collectors changed everything. The growth of the handmade movement attests to this shift.Street artists have been doing this forever! Their marketing techniques could be more savvy, but they have talent, passion, goals, and make a living doing what they love.
Ron Jones
Ron Jones went to Parsons. He has been selling on the street for years. His work was very linear and graphic, almost graffiti like but with a sophisticated finish. All painted on plywood. "I love your work, Ron. Can I see you online?" I asked. "Not yet. I have to get my website up," he said. "I would really like to be in more galleries," he added.
Ron gave me his business card. Upon closer inspection I realized this was an original drawing made with markers! Every card was a piece of art. He even had his working hours on the back of it, Mon thru Sun. I noticed that this promo was made over the note pad paper of another artist agent with his URL on it (showing through the black bar at the bottom of the promo). "Are you represented by this agent?" I asked. "No. I just used that paper to make the card. I recycle paper all the time." Ron looked more closely at the printed words showing through his black marker.
"You are promoting your competition, Ron!" I exclaimed. "Damn," he said, "You want me to cut that part off?" Ron is very talented and creating some very cool work. With a little more marketing refinement he could be expanding his art empire in a big way.
Rob Hann
Rob Hann has been a professional photographer for many years with clients such as Times Magazine, The Telegraph Magazine, Monocle, Carl*s Cars, Wired, Time Out, The Independent On Sunday Review, Q Magazine, Glamour, as well as all the record labels. Born in Salisbury, England he has lived here full time since 2003.
When commercial work dried up he took his art to the streets out of desperation. Now he says he actually enjoys his intimate gallery on Prince st. "You have some people who will roll their eyes when they walk by but most people are really nice and enjoy the work," he smiled.
Rob Hann
Rob's set up was very clean and presented with a designers touch. Prints were impeccably matted and protected under mylar sleeves. His promos were printed postcards. Everything reflected his sophistication as a professional. Even his chair fit in.
Rob Hann
Rob works on personal photography projects around the US. "I love shooting photos of America and it's people," he says. "How are your prints selling?" I asked. "Every day is different. Right now I am just getting by, but at least I am getting by," he said in a British accent.
Rob Hann
I mentioned it is different selling this way than having a freelance gig you are called upon to shoot." "Yes it is," he replied still smiling.
Vartouhi Zerdelian-Pinkston's street side set up was unique in that she added an enterprising spin to it. Vartouhi had her father holding down the shop! "She is at home with the kids, working," he said. Talk about taking the street art business a whole new level.
Vartouhi was born in New York City in 1973. Her website states, "her work is admired and sold in the United States and countries such as England, Brazil, Germany, Spain, Greece and Japan. In the Summer of 2009, her etchings were exhibited at the Swirbul Library Gallery, Adelphi University, New York."
Vartouhi's small intricate etchings (usually and inch or two in size) are fantastical gems that could be viewed through a magnifying glass.
Her father proudly pointed out the children picture books she had written and self published. His warm attitude and obvious love for his daughter brought a nice energy to their set up. With some attention to her booth design and presentation Vartouhi could make an even finer presence on the streets of NYC.
Ray Sumser
Finally we come to a street seller that was not in NYC but instead outside the San Diego Comic Convention last July. I wanted to showcase Ray Sumser with the New York artists because the spirit is mutual. It was early morning and I was walking to set up my booth in the convention center when I saw Ray sitting on a bench out front. His shop was a cardboard box, rolled up posters were lined up for sale. He was dressed in pants that had his very detailed and brightly colored art printed on them.
"Wild pants! Why aren't you selling your posters inside the convention center in Artist Alley with thousands of potential art buyers walking around?" I inquired. "I could not get a badge to get in," he replied. "I might be able to help you get a badge," I suggested, "but seriously think about showing your art in Artist Alley." Ray thought for a moment and said, "Thank you for the offer but I sell these out here just fine. There are as many people outside as there are outside." He was right. It was just as insane outside as it was inside the building. I asked him for his card which he had ready to hand out. Raysumser.com.
I checked out his site later. He had his art, products (shirts to match the pants), a good amount of his social media set up. Ray could still use some refinement and focus with all of it, but he was doing it his way. Selling on the street worked just fine, thank you.
How much income were these artists making selling their art, their way? They made an average $200-$500 a day! Do the math. That is $1,000- $2,500 for a five day week. $4,000- $10,000 a month. $48,000- $120,000 a year. With some intelligent promotion, and social media these individuals could double their income. Now you know why I believe in the power of the independent art empire! There are an infinite amount of possibilities on how you can create your own. It all starts with the desire to share your vision with the world.
I bow to all the awesome creative individuals who shared their experience with me. Keep making art!
To your prosperity,
Greg
Photos by Spalenka
*MINI ART EMPIRES IN THE ROUGH*Street Artists make a living selling directly to the public.
When I was in New York last week for my lecture at the Society of Illustrators Educators Symposium I had an opportunity to walk around SoHo. When I lived in Manhattan during the 80's the blue chip art world of Leo Castelli, and Mary Boone ruled this corner of the Big Apple. Since then the art arena has moved around to different parts of the city, yet some galleries still remain on the streets of SoHo, literally. Walk along Prince st. and vendors line the sidewalks selling clothing, jewelry, incense, nick nacks, and art.
Generally I walk briskly past most of these fold out tables piled high with stuff, but this time I came to a realization that stopped me in my tracks! What I was seeing here specifically with the artists were mini art empires in the rough! I decided right then and there to interview a handful of these budding entrepreneurs and find out more about their story and methods. The following sheds some light on the businesses of eight artisans who make their living selling art on the streets of Manhattan.
When it comes to real estate we know the importance of Location, Location, Location!
It is no different in the world of street art. Mathew Courtney's "Steps To Nowhere" Gallery was organized neatly on historical cast iron stairs near J.Crew. How do the shops feel about artists selling their wares next to their location? Mathew smiled, "We get along."
Mathew utilizes markers, colored pencils and watercolors to create art over newspapers, cardboard, and other found objects. He laughed, "I make art on just about anything!"
A daughter of one of his patrons came by to see what new works he was showcasing! I mentioned to him that I have found fans to be very loyal and he replied, "Yes, some people return many times to see what new art I have created."
Kurt McRobert
Some of the artists I spoke with were veterans of seven years or longer, others like SVA graduate Kurt McRobert were out for the first time. "I got tired of waiting around for illustration jobs and decided to set up shop and see what happened." He threw up some fold out trays and rigged up a table of super heroes and girlie pics.
Did they need special clearance from the city to sell art on the sidewalks? "You just need a sellers ID number," he said. That's it!? "That's it." I was surprised that you could set up shop so easily on the streets of NYC.
Comic book characters appeared to be big sellers in this market. This was the weekend the New York Comic Convention was happening and I attempted to inspire some of these artists to go to it. "You can make some great connections and open a new market for your art," I suggested. A few of them said they were too busy holding down the shop, and besides the "weekends are the best selling days, can't afford to miss that opportunity," was the response. They had found their niche!
Most of these artists were focused on selling and had not thought much about social media promotion, or even simple business tools such as business cards. When I asked Pedro (?) if I could see him online or if he had a business card, he patted the pockets of his paint spattered pants and said, "I got to make up some cards. Don't have much online yet, checking out Flikr, but haven't put up a website, blog, whatever."
"Not much time for advertising. Don't really want to. I'm too busy painting." Most of his acrylic pieces were created on stretched canvases. Finished paintings (no frames) were stacked in front of each other, lined up on the ledge of a building. He stopped working for a moment on a Batman painting which was securely fastened to a fold out easel and took a drag on his cigarette. "Don't have much time for anything else."
Optimo
Others like the graffiti artist Optimo painted on just about everything, with everything. People would bring him license plates, signs (city, private, etc), pieces of wood to make art on. Of course walls of all sort were game too, but he could not bring those to his street shop. If it can be painted on, it can become art. "Graffiti is beautiful, because art is beautiful. Just because other people can't see the fuckin beauty, doesn't make it so," he said passionately.
Optimo was setting up shop with a table on the street side of the sidewalk and art propped up next to the building across from him. "Sometimes the cops ask me where I got the signs (city owned) to paint on and say that what I am doing is not art. It's art, I tell them. Generally they don't bother me but I have to watch out for them."
When I took his picture he did not want his face shown much, so he covered it with his hand. A picture is not going to hide an artist with this much passion, especially when its crowned with a top hat! But I felt his sincerity when he said, "I love making art. It's what I do."
When I asked most of these artists if they actually made a living selling art this way, the consensus was they did pretty good. "Recently sales have been slow because of the economy, but people still buy," Pedro confided. Optimo added, "It's always up and down, but I have a little girl to take care of so I must be out here."
How much do these guys make in cash amounts on a day to day, week to week basis? You will be surprised at the answers which will be revealed in the second part of this post next week. I can give you a hint... it's as much and more that most animators and concept designers in the film industry make!
Wrap your brain around that one.
To your creative empowerment,
Greg
The NYC Society of Illustrators has requested to keep the results of this survey confidential. The Society will contact their members directly about how to review the results. There will be many other survey opportunities here on AAB to learn how artist are faring in the world, and the tactics they are using to empower their prosperity. Stay tuned!
Photo by Spalenka
I met Ric Meyers at the San Diego Comic Con two years ago where he hosts the annual Superhero Kung-Fu Extravaganza. Here you see, learn about the art and history of Kung-Fu through dozens of film excerpts. Ric was the first non-martial artist to be inducted into the World Martial Arts Hall of Fame.He is a talented, sweet natured intellectual with a large heart. I had an opportunity this last week to spend a few days with him in his Southport, Connecticut home and was able to dive into some philosophical questions about life and the artist path. I feel Ric represents strong Artist As Brand principles in that he is his own artist, and goes his own way.
Ric Meyers started his career assistant-editing four magazines and twenty-one comic books. He continued by writing a dozen non-fiction books about television and movies, as well as several dozen science-fiction, mystery, war, horror, fantasy, and thriller novels (under his own name and several pseudonyms). He eventually started working for television networks and channels, including CBS, ABC, A&E, Bravo, Discovery, Cablevision, and Starz Encore. That led to DVDs, for which he’s supplied more than four hundred international audio commentaries, interviews, liner notes, and/or cover copy.Throughout the decades he’s taught at Brigham Young University, City College of New York, and the University of Bridgeport, while presenting seminars at movie studios and pop culture conventions in both America and Asia. Most recently, he has scripted a new film documentary "Films of Fury" set to premiere in 2011 (along with the book), and is completing two new non-fiction books and a graphic novel … among other things.
Greg: You have traveled the world learning from Masters of Tai Chi, Kung Fu, and other Asian practices of self-empowerment. What did you learn from these Masters about empowerment?Ric: Well, first I learned that it’s not self-empowerment, it’s self-improvement. They taught me that the desire for power, self or otherwise, runs counter to inner health and balance. They taught me to organically unleash the energy (which could, I suppose, be translated as “power”) that we all already possess – which I was previously blocking or polluting in various ways, physically and mentally.
G: I define empowerment not as an egotistical desire but as a confidence in an individual's ability to accomplish goals. Utilizing this energy as you say can allow for infinite possibilities to manifest. How do you define artistic empowerment?R: When you stop getting in your own way. The difference between successful and unsuccessful artists, I’ve found, is that the successful artists think practically and realistically about the work they are doing – not the work they hope for or dream about or plan on doing. They love the art they are working on, not the thought of the riches or fame it may elicit.G: Beauty is in the doing! We are very much in agreement with that. You are very much respected as a writer, having had both professional and critical success. How do you define success?R: Success is two-fold: first, creating a work – be it book, article, graphic novel, audio commentary, performance, class, seminar, TV show, radio show, film, DVD, or whatever – that I enjoy and that communicates the thoughts and feelings I hoped to convey … then, making a living so I can continue to create.
G: Your skills as an educator are appreciated in scholarly (colleges) and professional (publishing, film, entertainment industries) arenas. What do you enjoy most about teaching, and what has teaching taught you?R: As I tell my students in every endeavor – whether I’m teaching martial arts, film, or literature – is that it’s not about winning or losing, right or wrong, it’s about learn or not learn. Since my goal is always to make whatever I work on as good as it can be, I’ve always loved finding someone with enough knowledge, experience, and honesty to teach me more, so I can make my work better. So, as a staunch believer in the golden rule, I try to pass that on. As my first novel editor told me way back when, “The difference between you and me, kid, is that I know the names of the problems.” He was great and kind enough to tell me -- and I was smart enough to listen, not blindly or foolishly defend my “work”!G: We have had some interesting conversations about living from your heart. What does this mean for you?R: Well, mostly that I don’t do it enough! Just as “kung fu” means “hard work” (not “martial arts,” as many seem to think), “tai chi” means “balance,” which I strive for in my life, and therefore in my work. But the heart is a powerful thing, and, given my “difficult” childhood, I have to be cautious not to let my heart overwhelm my mind with emotional hysteria. I’m more partial to “living from your soul” – that is, understanding that money is something we created to distract ourselves from a more fulfilling life’s work, which is the inner journey, learning, improving, creating, helping, sharing, etc.G: I love “living from your soul”! That is beautiful. Self-motivation is key to independence. What has been your experience of this?R: At a recent pop culture convention, I had occasion to co-chair a panel about “Breaking the Ice with the Opposite Sex.” In other words, nerds getting the courage to talk to geeks, or vice versa. I suggested a mantra along the lines of “Remember, I’m gonna die someday.” Those who manage to get over that paralyzing thought will hopefully then face their fear of success or failure (about anything from talking to a guy/gal to starting to write/paint or whatever) with a jaunty “Hey, why not?” Since the age of twelve, I’ve trained myself in what I’m calling “mental martial arts,” where the moment I start fighting myself, I become my own referee and trainer.G: Living a freelance existence takes courage and tenacity. What are your thoughts on surviving and thriving as an independent artist?R: As I tell my students, “Do what you have to do to finance your dreams.” But to a writer, everything is research, so if I have to waiter, barista, greet at a Walmart, whatever, to keep food in my mouth, clothes on my body, and a roof over my head, that’s what I’ll do.G: How would you describe artist sustainability?R: I wouldn’t, really. I keep shifting from genre to genre and medium to medium as they change or interest me.G: Shifting genres and mediums is a valid form of artist sustainability, but how do you handle fluctuating economic factors in the professional corporate world?R: Personally, I diversify. Many of my literary friends who concentrated on one genre are no longer writing for a living. I’ve done science-fiction, mystery, horror, thrillers, non-fiction books, magazine editing, article writing, radio, TV, video, internet, consulting, performing, etc…. not because I had to, but because I wanted to. My goal is to communicate, and it doesn’t matter to me what the medium is.
G: I believe you have created a brand around who you are and what you love. What other creative talents have created a profound impact on you or the world?R: My editors and mentors: Jeff Rovin, Warren Murphy, Donald E. Westlake, Jim Frost, Brian Thomsen, William L. DeAndrea, Christopher K. Browne, Steven Hartov, Donald Maass, Al Zuckerman, Stephen Watson, and Kate Liba. Then there’s Adam Carolla, who said “If it doesn’t make you happy or make you money, don’t do it.” Not to mention Kurt Russell, who told Craig Ferguson that “What’s on the other side of your fear is you.” And, of course, my father, Stanley Meyers, who taught me in word and deed that “Hey, why not?”G: Any last pearls of wisdom?Understand that, given the way your eyes are set, the world literally revolves around you, but also keep in mind that you will never see your own face. You can’t read others’ minds, but you can read your own; therefore, spend as much time as possible doing just that.
• Don’t ask yourself questions you can’t answer.• Don’t ask others questions that you don’t want answered.• Don’t ask babies any questions. They can’t answer and it’s frustrating for them.• Don’t force things and don’t fight things. Remember that water doesn’t choose its path down a mountain.• Stay strong, smart, and serene.• See every so-called setback as an opportunity to learn and improve.• Work doesn’t have to be “work.” It can be “fun effort.”• Be honest with yourself -- if you aren’t, who will be? -- but don’t be too hard on yourself, either. Forgive yourself, learn from it, and move on with style.• Balance, balance, balance.• Always go home with someone you love (even if you’re going home alone).• Understand that life’s journey is making yourself the best “you” you can be … and that is neither automatic nor immediate. So, if you haven’t already, get started.• Enjoy everything. That’s living life to the fullest.Thank you Ric for your vital art spirit and wisdom!To everyone's "self improvement!"Greg
Want to start selling your books, comics, art on the Kindle or iPad? Check out these articles on different ways to do it.
Amazon's new policy for royalties on the Kindle. It's going to be 70% in favor of the artist/writer.
How to publish your book on the iPad.
If you want to do it in a way that is even more DIY.
Start selling folks!
To your empowerment and prosperity,
Greg
Spalenka for Chester College
The power of the Blog has turned marketing on it's head. When you have large companies showcasing and catering to the creators of intimate and niche Blogs you come to the conclusion that either these corporate entities have run out of ideas to promote their products and services or they realize the potential in one of the smartest and influential online mediums of our day. I compare the Blog to an individual zine or magazine that can be updated daily or weekly. When the creator of this publication has something unique to say and can tap into the mind set of their niche market it is truly amazing the numbers of people that will come to see what is up.
Utilizing the Blog as a promotional tool for artists is crucial.Updating it consistently is crucial. During my Artist As Brand workshops we look at what makes up a successful Blog. It really can be a fun and enlightening process when you truly devote some time to this medium. More importantly it seduces the viewer into your world.
This article, Marketing's New Rage: Brands Sponsoring Influential Bloggers in WWD (Women's Wear Daily) by Cate T. Corcoran showcases how Barneys New York, Gap, Coach and other big brands are collaborating with bloggers to create new and controversial forms of advertising for a more social age. They might invite a blogger to guest blog, sponsor a series of daily outfit posts featuring their product, create or request a video of the blogger talking about the brand or wearing the product or even ask the blogger to design for the brand.
You don't have to be picked up by another brand to showcase your own unique art empire! Of course Blog alignments are important, but that is a story for another time. Bottom line is: Blog's Have Power. Use it.
To artist empowerment,
Greg
Spalenka
Last week I devised a survey to learn specifically how SILA (Society of Illustrators of Los Angeles) members were faring in their art community. The survey received only ten responses which says a lot about the motivation of the members in this organization. You can see the results on this PDF- SILA-Survey In a nutshell the survey responses revealed that most of these artists were struggling with their careers, looking for more art prosperity, wanted to change/improve their circumstances yet could not find the time nor afford to invest money in themselves or their business to make a difference.After 28 years working as a professional artist I have seen the effects of failing economies, corporate takeovers, and disappearing art industries. These challenges will always present themselves from time to time. In fact it's times like this that birth innovation and push us to re-evaluate our goals. Some people give up. I do not have advice on how to be successful without finding the time to do the work or without investing some money in yourself and your business. However, I do know that the benefits of joining an organization like SILA is found in the empowerment and support you receive from networking with like minded art spirits. Community alignment is crucial to your success as an artist. Exposure to the world and the support of your peers will help take you to a higher level of creative and financial accomplishment.The Artist As Brand mission supports inter-connectivity. I strive to foster teamwork and alignments during the workshops. We brainstorm together on the possibilities. In Ecuador for instance part of the class focused on creating an art book together, others began formulating plans to manifest a Comic Con in Quito!!!Don't give up. Keep recommitting to your vision, and remember to use the options available to you. If you are a member of SILA put your dues to good use! Get out of the cave and get involved. Help each other out.I am committed to empowering truth and inspiration within you. The truth within you combined with your art and business can manifest prosperity beyond your dreams.You can do it.Peace and prosperity,Greg
Wilo Ayllon
Around once a month I present a conference call titled Artist As Brand Articulations. Last Saturday (you were all invited) I spoke with BYU Professor, award winning illustrator Richard Hull and Ecuadorean force of art nature, Wilo Ayllon. Wilo called in from Ecuador. It was a fascinating conversation about education, artistic integrity, quality, empowerment, inspiration, the challenges of getting paid online in Ecuador and what both these talented individuals learned from taking my workshop. Wilo was part of the first class I presented in Ecuador over a year ago, Richard took the course early this year.
Richard told me when he was still a boy working on the farm in Quincy, Washington he knew that bugs, beans, and bales of hay were not his destiny. In the 5th Grade he found the margins of test papers fertile soil for the germination of his ideas and soon little drawings began to emerge and grow. He found his creativity a much more profitable use of energy. When he left college (Brigham Young University) Richard worked as a graphic designer (1971 – 1987) and at the same time freelanced illustrating for magazines, children’s picture books, and school books. Richard has been teaching at BYU for 23 years and is a respected and much loved mentor. Retiring next year from BYU inspired him to look at what was next for his career and so he signed up for the Artist As Brand workshop.
Richard was pleasantly surprised to learn during the seminar that his love for fishing since he was very young could also become an amazing market for his stories and products! Hence, he has been sketching hundreds of ideas for a very special project. Hint- Magical fishing lures. He will tell you more just as soon as he gets his social media up and running!
Richard Hull
Both Richard and Wilo spoke about the importance of quality and integrity in art. Richard said, "Quality is vitally important to me when creating my art. It is important for my students to understand this too."
Wilo is a passionate soul who has been involved in so many aspects of art creation it is difficult to place them all here! Sculpture, paint, etching, drawing, graphic design, industrial design, jewelry design, character design, corporative design, packaging design, body painting, tattoo art, animation 3d, traditional animation , comics, creativity, digital retouch, photo production, television production, set design, multimedia web tools develop, communications, silk screen printing, commercial art direction. Crazy!
After the workshop something shifted in him big time and he started making connections in Europe. He recently showed in Switzerland. Wilo also started teaching a class which became wildly successful on creating art from your emotional life. Then he threw himself into making his Mandalas. Wilo had "an awakening" in his life that opened the door to new explorations of his art. "All ancestral cultures of the world have used the spiritual power of the Mandala, as symbols of protection, well-being, health, balance and as a conduit between humans and the cosmos. The color corresponds to vibrations of light. The speed, length and rhythm of different waves create a physical, psychic and emotional influence over the human.The color spectrum and the sacred geometry of the Mandala can create a harmonious state of peace and equilibrium. Simply contemplate one of these Mandalas for a couple minutes and feel it's effect."
Wilo spoke of the challenges living in a country that is near Columbia (with its drug cartels) and how the government is very controlling of internet commerce. "It is a problem living in a country pretty close to Colombia, we are always under suspect if we sell by internet." He spoke with his banks to no avail, so is forced to open a bank in another country to do his online business.
Needless to say Wilo is on fire and will not be deterred. All of us then spoke about the importance of perseverance, persistence, and taking action.
Thank you Richard and Wilo for your gracious time on Saturday. It was fun speaking with you both. I look forward to seeing your new creations and hearing of your new found success!
Join us for the next Artist As Brand Articulations in October.
To your empowerment and prosperity,
Greg
Having lived as an independent artist for 28 years I can tell you that it takes a serious commitment to yourself if you want critical and financial success.
Lots of talented people over the years have told me how they really wanted to focus on making their own art, but could not live on that income. So they decided they would do some illustration, concept design work, or teach to pay their bills while creating their personal art on the side with the hopes of finding a gallery. These artists have become part of the corporate machine, are still struggling, or have dropped out altogether.
The amount of time, energy and promo it takes to make your mark in any one of those industries is extensive.Doubling them up makes it difficult to find the extra time and creative focus necessary to make sophisticated meaningful art that you love.
Even fine artists who have always relied on galleries or curators to bring in the right collectors complain that even though they do all the right things sales are dismal. I can tell you that playing the role of what licensing expert Maria Brophy calls an art banker (a person who spends their own money and time creating artwork that they then “loan” on consignment) is not good business. There are other ways to sell your work.
Where do you want to place your time, energy and artistic genius? How old will you be when you decide to finally pursue your dream of artist freedom?
Are you serving a design firm, publication, or film/game company to help them build their corporate empire? How about investing in your own unique art empire instead?
Let me show you how to build your own in two and a half days at the Artist As Brand Workshop. See exactly what you will learn on the ABOUT page.
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WOODLAND HILLS WORKSHOP
SILA MEMBERS! IT'S TIME TO STEP OUT OF THE CAVE AND INTO YOUR POWER! I KNOW IT'S A DIFFICULT TIME FINANCIALLY FOR MANY OF YOU. THIS IS WHY I AM OFFERING THE WORKSHOP AT A SPECIAL LOW PRICE. IF YOU USE THE PRINCIPLES TAUGHT IN THE CLASS YOU SHOULD SEE A RETURN ON YOUR INVESTMENT MANY TIMES OVER WITHIN THE FIRST YEAR. COME ON TEAM, PUMP UP YOUR FORTUNE AND HAPPINESS.
September 17, 18, 19 Friday-2:00-9:00, Saturday & Sunday 10AM- 8PM
With special guest lectures!
Register now for this one time special offer of $225 for SILA members and students.$295 for all others. Enrollment is limited to 20 participants.Sign up ends September 12.All credit cards accepted, payment plans available.
Held at the Holiday Inn21101 Ventura Blvd. Woodland Hills, CA 913641-818-883-6110Special room rates for overnight guests$99.00 a night with breakfast or $89.00 without.
Society of Illustrator Members and students only
$225.00!
Others $295.00
Please read the REGISTER page before signing up.
Artist As Brand is in the news again!More and more articles in the press are reaffirming the premise that an independent approach to marketing your art is the future of artist sustainability, today. Check out these two articles in the Los Angeles Times,Drive-By Spectacles by Holly Myers, and Honing the art of the sales pitch during hard timesby Tina Sussman.The models of art promotion I learned in school 30 years ago and still perpetuated by Academia and much of the fine art world today are breaking down. Generally creative people do not like promoting their work. We prefer to have others do it for us so we can concentrate on the art. Hence we have agents, representatives, curators, promotional source books, etc. to take the burden off us.Plus it is perceived as bad form in fine art circles if we appear to be selling anything. The smallest hint that we may be marketing, cajoling, or manipulating a buyer into a sale is not tolerated and simply bad form in the fine art elite. Even the sniff of a professional demeanor in the form of a well designed logo can be looked down upon as being too commercial.However, the reality is that promoting yourself professionally is good business, and fans, patrons, collectors appreciate the connection and the attention! Every aspect of how you present yourself is vital to the zeitgeist of your vision. Elevating your presence tactfully in a sophisticated manner, in your style, reflecting your authenticity, is empowerment my friends. Do not be intimidated by the old guard. You can thrive from your talents financially however you want to. Remember your art will stand the test of time based on it's value in peoples eyes. You do not have to starve to achieve that goal.To your artistic empowerment,Greg
For three and a half years The Orange County Register newspaper hosted an online forum called The Arts Blog. This Blog was a refreshing look at all things artistic in OC and beyond from a generally straight up conservative publication. Richard Chang was one of the inquisitive writers for this Blog and has been with the Register for a decade. Sadly, the Register recently retired the The Arts Blog but Chang keeps his eye on the creative scene with articles for the Entertainment section of the paper. He specializes in visual art, but also covers general arts and entertainment subjects, such as movies, TV, film festivals, the Orange County Performing Arts Center, etc. Chang currently contributes to ARTnews magazine, teaches an arts and entertainment journalism class at UCLA, and is a proud member of the Asian American Journalists Association.Having lived as an artist in the worlds of publishing, film and and fine arts (One of my first illustration jobs was commissioned by the Register back in the early 80's!) I wanted to hear a reporter's perspective on the state of the arts as well as his thoughts on artist sustainability.
Greg Spalenka: Recently someone mentioned my Artist As Brand workshop was akin to more of a social movement than just a class on artist empowerment and financial prosperity. Do you feel that your reportage and writing viewpoints could fall into the category of a social movement? For instance could you be considered a champion of the arts, or do you feel your strength and purpose is to focus a critical eye on a subject?Richard Chang: It’s hard to say that one person’s writing could be akin to a social movement. Maybe Karl Marx, or Steinbeck’s “The Grapes of Wrath” come close. Maybe.I do feel that I document the arts and artists around me, and that I shed light on efforts that otherwise would not get widespread attention. I’m particularly interested in ethnic American art – Native American, Latino, Asian American, etc.
Personally, I am a champion of the arts, but I’m also a journalist and a critic. I have to be careful not to give the public the impression that I’m frequently taking sides in one issue or another. Even in a highly subjective field such as visual art, it’s important for me to maintain some kind of objectivity.So, while I do share a passion for the arts with my readers and subjects, I have to keep a critical eye and distance to a certain degree. I am not an activist.
GS: Do you love being a reporter and writer? What are you committed to? Are you attracted most to the arts and entertainment fields or is there another facet you would like to explore?
RC: I do love being a reporter and writer. I feel that I was born to do it. I am committed to shedding light on darkness and allowing the truth to find a voice. “Comfort the afflicted and afflict the comfortable,” as they say. I am probably most attracted to the visual arts field, but the reality of my job is, I have to pay attention to popular entertainment. We can’t ignore the subjects that most readers want to read about. That includes TV, movies and celebrities. As part of my beat, I do cover independent film. But I’d like to explore that field a bit more. Sundance here I come!GS: How do you define artist empowerment?Believing in yourself and your ability is a huge part of artist empowerment.GS:Believing you can create awesome art is a start! What is the most amazing form of art you have experienced and written about?RC: That is a difficult question. I have to say, I’m kind of old fashioned. I love painting. There’s nothing like a fantastic Kandinsky, Basquiat or O’Keeffe. I’ve had the privilege to see and write about each one of them.GS: Art is like fashion, it changes and morphs throughout the years. Writing too. How would you describe artist sustainability in terms of historical longevity and in the context of making a living from your art? RC: I’m not exactly sure how to answer the first part of that question. As for making a living, it’s undoubtedly a difficult venture. You have to have mentors and advocates. You have to have awareness of the marketplace. It’s good to have champions of your work. You need to be your own champion. But constantly plugging your own work and self-promoting can be wearying – both for the artist and for the audience.If you’re serious about being a successful visual artist, you need to be represented by a gallery. And don’t stop working.GS:Historically artists have used the gallery system as a way to showcase and sell their art. At one time the gallery system was king but that has changed within the last decade. What are some alternatives you have seen?RC: Obviously, the Internet has had a major impact on the way art is viewed, discussed and even purchased. One can simply go online to see an artist’s work, converse about it and buy a piece or two. There are also websites such as artnet.com where you can learn more about an artist’s background and participate in online auctions.Still, nothing beats seeing work and meeting an artist in person. Alternatives to the gallery system may be venues such as the Festival of Arts, the Sawdust and Art-A-Fair, as well as swap meets.GS:Most art colleges focus on teaching conceptual and technical image making skill sets with an eye on preparing artists for the publishing, gallery, and entertainment industries. Have you seen alternatives to these corporate models? What about the challenges writers face in this regard?RC: Sure, there are alternatives. Some art colleges focus on basic to advanced visual art skills, without much attention to corporate industries. I’d say the Rhode Island School of Design (RISD) is a good example.GS: My question really pertains to venues for selling your art beyond publishing, gallery, and entertainment industries.RC: Well, as I mentioned above, art fairs and swap meets are viable alternatives. Municipal art centers sometimes have salon shows where you can sell your work. Also, getting your stuff online and selling it there. But make sure the site and company are reputable.For a great account of the conceptual critique class, read the chapter “The Crit” in Sarah Thornton’s “Seven Days in the Art World.” It’s hilarious and illuminating.As for being a writer, yes, there are professional pressures as well. Don’t we all face them?I think you have to be practical to a large extent, get your stuff published and get paid. Otherwise, you can write all you want, but you won’t make a penny.GS:However, the publishing world is changing dramatically and traditional income outlets for writers are disappearing. What are some alternatives to getting paid from your writing without going through the established publishing industry? For instance how could you, Richard Chang thrive financially doing what you love now without working for the Register or similar publishing venue? RC: An alternative to the established publishing industry would be self-publishing a book or writing for a blog or website. Unfortunately, very few blogs and websites actually pay. If one has considerable Internet know-how, one can create one’s own website and collect revenue through advertising. But that takes a lot of work, much of it not related to writing.I imagine the Internet will play a bigger and bigger role for writers, as iPads, Kindles and mobile devices take over the world, and the printed word becomes more and more obsolete. The writing field is changing constantly, and the news isn’t always great for writers -- or content producers, as they’re sometimes called. If I had all the answers, I’d be rich. But I don’t, unfortunately.GS:It appears sometimes as if the changes are coming faster! I have observed over the last two decades the walls breaking down between the so called fine art world and popular art culture. The Low Brow art movement and artists like Takashi Murakami are examples of this. What is your opinion of this evolution? RC: Honesty, I think it’s great. Art needs to grow and expand. “Low Brow” art is fantastic. Murakami has kind of spun out of control, but he’s still got talent. I can still look at his stuff. In order for a field to stay relevant, it has to evolve, change, adapt and take on new movements, high and low.How does it benefit the artist?It benefits the artist because there’s no longer a strict definition limiting what an artist can do or be. He or she can do or be anything.GS:Lastly, please offer some pearls of wisdom for artists and creative souls everywhere.RC: It may sound cliché, but follow your heart. Follow your passion, your vision. Fulfill your destiny.Don’t let the naysayers get you down. Remember, rejection is part of the process. Persevere.Enjoy the process. The journey is just as important as getting to your destination.Thank you Richard for your thoughts on the state of the arts. May you continue to shed light on the creativity that is born in Orange County and the world.To Artist Empowerment and Prosperity,Greg
I created the Artist As Brand Workshop to see artistsalign their authentic visions with financial success.It works!See what Art Professors, Professionals, and College Students are saying about the Artist As Brand Workshop Here.
In three days you will accomplish the following:• Connect your art deeply with your truth, creating a markso authentic and profound it embodies a timeless power.
• Unlock the secret to your personal niche markets andthe fans/patrons/collectors who are hidden there.
• Introduce your vision to individual art collectors aroundthe world through targeted marketing techniques.
• Build an independent Art Empire that can create incomefor the rest of your life.
• Align with other like minded individuals to establisha MasterMind expanding your Art Empire.
• “See” your career five years into the future.
• Join an elite team of Artist As Brand graduates whoare embracing the future of Indie Art prosperity, today.
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Sign up for this one time offer of only $225 for SILA members and students now.Enrollment is limited to 20 participants.
September 17, 18, 19 Friday-2:00-9:00, Saturday & Sunday 10AM- 8PM
Sign up ends September 12.
Held at the Holiday Inn21101 Ventura Blvd. Woodland Hills, CA 913641-818-883-6110
Special room rates for overnight guests$99.00 a night with breakfast or $89.00 with out.
All credit cards accepted, payment plans available.
Special Guest Lecture by social media master & botanical perfumer Roxana Villa.
Please read the REGISTER page before signing up.Learn more about Artist As Brand on the ABOUT page.
Two free interactive opportunities for creatives to learn about the status of their art community and hear what you can do to make it more profitable for yourself.1. FREE- San Diego Artists take this Survey.2. FREE- This Tuesday, August 17th at 5:30 PM (PST) join me, and fine art publishing expert, event creator and champion of the arts, Mark Murphy, as well as sculptor of the fine and popular arts, Alfred Paredes (Alfred is an Artist As Brand graduate) for a conversation on artist empowerment and sustainability. We will talk about what has been learned from the survey and how to live abundantly from your talent. The call is about 45 minutes long. Questions at the end.Call this number: 1 (917) 522-2999Phone participant PIN: 907313#Not FREE, BUT PRICELESS! Turn your talent into gold.Sign up for the San Diego workshop.Peace and ProsperityGreg
Whenever a new idea is born it can be greeted with awe, disdain or simply, "What?" When the synapses in my brain aligned to create a class on artist empowerment and prosperity it was crystal clear as to the concept and worth of what I was manifesting. However, the idea of Artist As Brand is so unique to any education taught in any school, college, or university out there that it's understandable that there are some questions about what it is I teach exactly. This post is going to clarify the principles/manifesto of this course (some call it a movement) and exactly what value you will receive from your three days and $295.00 (tuition for 2010 only).
What is Artist As Brand?ARTISTart·ist [ahr-tist]–noun1. a person who produces works in any of the arts that are primarily subject to aesthetic criteria.2. a person who practices one of the fine arts.3. a person whose trade or profession requires a knowledge of design, drawing, painting, etc.: a commercial artist.4. a person who works in one of the performing arts, actor, musician, singer; dancer, public performer.5. a person whose work exhibits exceptional skillBRAND[brand]–noun and verb1. kind, grade, or make, as indicated by a stamp, trademark, or the like.2. a mark made by burning or otherwise, to indicate kind, grade, make, ownership, etc.3. a kind or variety of something distinguished by some distinctive characteristic.4. to impress indelibly.5. a brand name.The essence of these two words together can be defined thus... a creator who has made their mark! The goal of Artist As Brand is to connect the individual to their purpose, art and prosperity. Connecting your art deeply with your truth creates a mark that is so is authentic and profound it embodies a unique power. Align this vision with your individual collectors through targeted marketing techniques and you begin to build a one of kind Art Empire that can sustain you financially for the rest of your life.Some fine artists scoff at the word brand. Whether you like the word or not all visionary creators throughout time who have made their mark on humanity are brands. They are remembered for their impact on the collective consciousness of the planet and many are household names.I call the Artist As Brand workshop an artist boot camp because it is a highly focused three days with the intention of aligning and defining (in some instances re-aligning and re-defining) the purpose and direction of an individual's career path. We start deep in the heart and move outwards connecting your talent to your marketing, patrons and collectors so there is perfect alignment. The knowledge for this workshop is derived from 28 years working as a professional artist inside and outside of the publishing, film, and gallery industries as well as teaching higher education.The following is what all participants will be learning in three days and what they will leave the workshop with. Individuals work alone and in groups.DAY ONE. DECLARE YOUR PURPOSE- You will learn your Core Virtue. Knowing your core virtue is the first step to establishing a foundation which your career is built upon. This intimate part of yourself is a driving force in your life, it goes deeper than your art. Declaring your core purpose aligns your heart with your art in a profound manner.- Design a personal logo/heraldic shield to represent your Core Virtue. You create a simple image that will represent what you just learned about yourself.- Design a Vision Board. This template is defined by everything you love in your life, what turns you on and keeps you motivated as a unique individual. The Vision Board creates the niche markets that will be your domain, and will make up your one of kind art empire.- Practice the art of the Blurb. You learn how to introduce and represent yourself to people. Most artists do not have a clue how to speak with others about who they are and what they do. This exercise is designed to increase your confidence and generate interest in who you are and what you have to offer.-Every workshop will include special guest lectures by esteemed individuals who encompass the Indie Art Spirit. Guests include art writer Peter Clothier, licensing expert Maria Brophy, social media master & botanical perfumer Roxana Villa.DAY TWO. PLAN YOUR BRAND- Design your art and product line. We look at artists who are successful in this area, and new approaches to making income from your art. Then we define what art and products can manifest from your Vision Board.- Create an innovative marketing blueprint that integrates high tech and high touch medias. We look at these two very different but synergistic marketing models. You learn how to best utilize these promotional mediums.- Learn the simple yet powerful art of business and commerce. Are you an art hobbyist or an art professional? This is a short lecture on straight up, common sense business practice. If you are selling art you are a business, start acting like one.- Connect with artist entrepreneur leaders. Creating community and hooking up with those who are successful will keep you inspired and in the company of great people.DAY THREE. EMPOWER YOUR PROSPERITY- Commit to sustainability. You will design a five year marketing strategy that takes a serious look at your finances, living situation, and overall goals personally and professionally. What is possible? Connecting to your BHAG.- Recognize the potential in team building, and the power of a Mastermind. Your peers can be some of your greatest assets from a personal, professional and moral support capacity. You will start this process right in the class!- Conceptualize a product ready for manufacture. We begin to look at the details of what its going to cost in labor, time, and materials.- Review- In addition participants will have access to other career enhancing promotional opportunities only available to Artist As Brand students! Some of these details can be found on the ABOUT page.Now you are ready to create your own Art Empire! I hope this info helped clarify the purpose and design of my class. Come on join the Indie Art Revolution! Sign up for a class near you today.“See what participants are saying.To your artist empowerment and prosperity,Greg
Spalenka
A big thank you to all the Orange County talent who took the time to add their opinions to this survey on the state of the arts. This questionnaire included responses from fine artists (painters, sculptors, photographers, etc), illustrators, concept designers and animators for film and games, graphic designers, and individual art empires.Download this PDF for the resultsWhat was learned?1. The majority of you have your own art empires (75%)! I am curious about those art empires! A smaller percent were in publishing, film and game industries, graphic design.2. 100% of you were up and running in your line of work. Of the that amount 40% were having a difficult time, or just starting.3. At least a few of you were doing very well. Almost half were getting by in their art careers and 61% were struggling and/or changing their direction altogether.4. Half the Illustrators were doing good enough, a little less than half were unhappy with the state of their industry.5. Not many Film and Game designers, animators, etc. in this survey. Two were doing good enough. One was looking for more fulfillment.6. The Fine Art group was doing very poorly and were looking for some art prosperity.7. Who felt they were living and working from their heart and doing what they love? Most were living from their heart “part of the time.” There were some whose lives hovered around their heart.8. Who was ready to take their life, creativity, and career to another level of fulfillment? The majority by far were open to taking their abilities to new heights, and 4 decided to take the Artist As Brand workshop to explore their potential.CONCLUSIONSThis slice of the Orange County art community tells us that about half are doing well enough to pay their bills, while the other half are struggling and/or looking to start over.I applaud the talent that is weathering this downturn in the economy. For the rest of you creative art spirits who are struggling, be the change you wish to see in the world. That change starts with you of course.The economy will always go up and down. Our goal is to implement a strategy now that will take advantage of the new upswing, as well as minimize the results of a down turn in the future. Its important to remain pro-active, so do something!Most of you were living from the heart part time. My question is why not all of the time?! Living from your heart is vital for creative/financial sustainability and happiness. Yes, it is is possible to live from your heart all of the time. This paradigm shift in awareness is powerful and profound, because it is really core to who you are.Learning your Core Virtue is the foundation of the Artist As Brand workshop. For some students it is the most important part of the class. Professional illustrator and recent workshop graduate Katy Betz states, “Deciphering my Core Virtue has given me radical entrepreneurial energy!”More Testimonials.I am curious about those individuals who are creating individual art empires. Who are you and what are you doing that is bringing you prosperity? Speak to me and I will share your story! I am sure many artists would love to hear about your success. Please contact me directly.Peace and ProsperityGreg
Steam Punk was big this year.
Just returned from another whirlwind San Diego Comic Con. Planning and running a booth for this event is a lot of work. I learn something new every year and will be sharing some booth insights soon. One thing is for sure, Comic Con is about images. Art and stories come to life in millions of different ways here, but sometimes it is the people emulating existing popular art icons or creating their own that become the show. Here are a some fun ones that came to my booth or were hovering nearby.
The super heroes were young...
and not so young.
They were different colors...
Did I mention Steam Punk was big this year?
Then of course there are the artists and creative types of all kinds. Here are a few...
Chatting with the amazing Rick Meyers
The incomparable Barron Storey with Claire Mckean
Mistress of the art spirit, Tara McPherson.
Comic Con is full of revelations, curiosities and inspiration galore. More about Comic Con in my next post. Come visit next year.
Peace and artist empowerment
Greg
Bee Prosperity for Flowers of Fortune Art Card Set & Game
It's that time of year again when the world of popular art culture collides with the city of San Diego. I have been frequenting this event since 1990. I was part of Allen Spiegel's booth ASFA for many years and then decided to trek out on my own and acquired a booth. Preparing for this event takes weeks sometimes months, and when it is over takes a solid week to recover. It costs money to create product, pay for the booth, hotel, meals, etc. hence the investment can be large. Not much sleep is allowed, everyone is running on reserves of nerve energy as meetings and parties go into the wee hours. Then you get up early to man your booth, sell your wares and conjure up new fans and patrons. The cycle starts up again for four days straight.
Even though Comic Con is a lot of work most exhibitors return year after year, because of the events vitality. Seeing my artist friends come from all over the world to hang out for a week is inspiring. I love the show and tell facet.
Gracing the Dawn for Flowers of Fortune Art Card Set & Game
Setting up a booth is an art unto itself. Read this article on Roxana's Illuminated Perfume Blog about our strategy for this years booth. Every year we strive to make it more interesting than the last. My other goal is to out do what I manifested the year before in art. This time I have created and devised a Limited Edition Art Card Game! Called Flowers of Fortune (website coming soon) there is a scratch off game facet where participants can receive my posters, prints, card sets, and cash. The odds are very good in that there is a prize for every 40 cards. However everyone is winner as fortunes and special quotes are waiting beneath the scratch off designs.
Roxana formulated a beautiful perfume to accompany the Gracing The Dawn card. Come to the booth 5553 and experience this exquisite essence. You will swoon. (Illustrators area) Enter through the double doors of Lobby G, near Starbucks, the booth is on the right front wall. Look for the Shabby Chic booth with the Gracing the Dawn banner.
Don't forget to attend this! I am moderating an Artist As Brand panel discussion Friday 23, 6:00-7:00 RM 8, with Arnie Fenner, Mark Murphy, Ciruelo, Tara McPherson, Donato.
See you all soon!
Art and Empowerment
Greg