Just presented another AAB Workshop for the third year in a row at Kendall College of Art and Design. This school has one of the strongest entrepreneurial art programs in the country. Jon McDonald, and Nancy Hart are preparing and empowering their students to make decisions about their art businesses before they graduate and it shows.Participants of past workshops have returned to share with the new students what they are doing with their entrepreneurial knowledge. It is a fascinating mix of art events, personal projects, and freelancing. Most of these students (some have graduated) are working toward their goals of artistic freedom and financial independence.Madyson Blair for instance has not even graduated but already is selling her self published book, The Weather Inside.It is encouraging for me to see after only three years what is possible when students are infused with the potential to create a living their way. I love it when they get it! Go Kendall!
The tagline for publicity expert Joan Stewart's website, The Publicity Hound is Tips, Tricks & Tools for Free Publicity. Personally I would use the tagline, The Science of Free Publicity because much of the promotional research and knowledge that Joan garners and shares is time tested and always pushing the envelope of possibility.http://publicityhound.com/Joan is a master at online visibility and print and broadcast publicity.She has written more than 1,000 blog posts and articles, offers hundreds of learning tools, and lots of free advice on how to tell your story to the world. Her popular ezine, "The Publicity Hound's Tips of the Week," is a treasure trove of tips for free publicity. I highly recommend signing up for this free advice at the end of the article.Joan was gracious enough in her busy schedule to answer some questions about publicity for the artist entrepreneur. Greg: What is the best social media for artists right now?Joan: Google+ is the best social site for ANYONE. That's because it is now part of Google's algorithm that determines where Google ranks your website when someone types keyword phrases into the search engines. As soon as I started using Google+, I started ranking high on Google for my keyword phrases. It can be confusing, but stick with it. The payoff is huge!
Get onto Google+ today and start sharing information that includes the keywords and keyword phrases you want to rank high for.
Pinterest is second best, because it is visual. Also, I see so many artists who are paranoid about having their works appear online for fear that another artist will steal the idea. This is nonsense. I'm betting that most of your competitors are online, displaying their works and linking back to their websites.G: Google + will energize your search engine rankings but artists must get their work online for that to happen. I'm always stressing the importance of of getting the artwork in the public eye. What makes a great personal website and blog?J: Explaining who you are, what you do and why visitors should stay---all within about 10 seconds. If your site doesn't communicate that, visitors will leave. I see so few artists capturing email addresses at their websites. This is a mistake. There's gold in those email lists! To get an email addresses, promise something of value to the visitor.Easy navigation.Calls to action on every page so people do exactly what you want them to do.Also, artists, do NOT use white type on a black background. This is too hard on the eyes.
G: Getting people to talk about you is the best promotion ever. Any thoughts?J: Say something that's either helpful or interesting. If you have a contrarian viewpoint on a controversial topic, say so. Offer tips advice and helpful information---yours and others---that will help visitors.G: What would be some online and offline strategies to finding a target audience?
First, identify the target market.
Too few people bother to do this. Once you have defined the target market, look for them in LinkedIn Groups, in Google+ circles, on Twitter lists, in Facebook Groups, and on Pinterest.G: You are the queen when it comes to the art of the press release. Is promoting through traditional median outlets like newspapers and magazines still a vital form of marketing?Yes, of course, if your target market reads those newspapers and magazines. Since the question deals with press releases, it important to add that you don't get major publicity through press releases. You get them through a customized pitch to each media outlet on your targeted list. I have an entire category at my blog on the topic of pitching at http://publicityhound.com/blog/keyword/pitching. I also offer a free email course on how to write and distribute press releases. More than 6,000 people have taken it. Find it at http://publicityhound.com/prwriting
Most people use press releases incorrectly.
That is, they use them to get major media publicity. Truth is, the media hate press releases. You need a customized pitch so that each blogger or reporter who you pitch think, "This is PERFECT for my audience!" You can't do that with a one-size-fits-all press release.You can, however, reach consumers directly via online press releases. That's the real value. Make sure they include keywords in the headline, first paragraph and throughout the release. Also make sure you use a few links and a call to action, telling readers exactly what you want them to do. My press release writing course explains all this.G: Plus you have great suggestions on how to follow up on those pitches. I was so impressed with the work you are doing I decided to become one of your affiliates. Tell us a little bit about affiliate programs and how it may benefit artists.J: Affiliate programs pay an artist for promoting someone else's products and services. For example, let's say the artist paints animal portraits. The artist should look for affiliate programs for companies that sell thinks like dog beds and dog strollers. You join their affiliate program and they will give you a link that your unique ID code within it. The best way to promote their products and services is through enthusiastic first-person endorsements. Or even reviews. When someone clicks on that link and buys, you earn a commission. When sharing an affiliate link, let your readers know that you are a compensated affiliate.
G: What about creating an affiliate program around our own products?J: If you have a lot of products, to do it right, you need a program that has an affiliate module and automatically calculates sales, commissions and payouts. I have a lot of products and I use-1Shoppingart.com which has an affiliate module. I am their affiliate, by the way, and if you want to take a free test drive and watch their tutorials, you can use this affiliate link: Marketers Choice. If you buy, I get a commission.That's a high-quality shopping cart but most artists probably don't need that.There are many other option. E-Junkie performs very well. By the way, I am also an affiliate for them. Click on this link to take a look: e-junkie.comG: That was great! An affiliate model is one that artists could really benefit from. Any last pearls of wisdom?J: Yes. If you like these tips, you can get more of them, for free, every Tuesday and Saturday by subscribing to my ezine, "The Publicity Hound's Tips of the Week." It focuses on free for very inexpensive tools you can use to self-promote. Subscribe in the box at The Publicity HoundConnect with me on Google+ HEREFollow me on Twitter at TwitterRead my weekly tips on my Facebook page HEREExcellent! Thank you so much for sharing your wisdom with us, Joan! You are an inspiration.
Spectrum Fantastic Art Live was a beautiful and inspiring venue. Arnie and Cathy Fenner along with their talented and devoted crew pulled together another stellar event that celebrates fantasy artists. My Artist As Brand Workshop was held at TAD (The Art Department). Here you see part of my booth setup with Roxana. More pics to come.
FOR DEVIANT ART MEMBERS, ETSY SELLERS, AND STUDENTS
NORMAL REGISTRATION $495
Spectrum Fantastic Art Live 2 and I are bringing the workshop that has been called "phenomenal, and life transforming" back to Kansas City. Learn the secrets of connecting the power of your art to your collectors, and see how these principles can be applied at an event like Spectrum Fantastic Art Live 2. It is an amazing opportunity.
All participants will receive a free pass to all three days of Spectrum Fantastic Art Live. The workshop is held at the Historic Aladdin Holiday Inn Hotel, just blocks from the convention center.Learn more about the workshop on the ABOUT page. Read the FAQs page before signing up. See what art professors, professionals, and college students are saying on the RESULTS page.Want to take the workshop but need more time to pay for it? Take up to six months to pay (no payments, no fees, no interest for up to six months) with PayPal’s, Bill Me Later financing option. Details on the PayPal site when you purchase.
$395 for Etsy Sellers, Deviant Art Members, and students
$495 for all others“The Artist As Brand workshop has revolutionized the way I look at everything about my work and its relationship to my overall level of fulfillment. I am certain that the Artist As Brand experience will mark a pivotal point in my career. Thank you Greg, for your hard work, innovation, and inspiration in the creation of something so significant."-Ben Soward, Illustrator, Professor at Southern Utah University, "Your workshop was amazing! Every hour was packed with useful information--I feel like I learned a year's worth of material in only three days. You'd think that having that much info crammed into my head in such a short period of time would be exhausting, but instead I feel re-energized. I've been so focused on trying to find an art job that I'd almost forgotten what it was like to paint something that I felt passionate about. Your workshop showed me that making a living and living my dream could co-exist after all. Thank you, a million times!"-Alyssa Parsons, Student at Kendall College of Art and Design“We received a map and tools—where to go and what to do when we got there. And confidence, that we CAN be entrepreneurs with our own art and not have to rely on other people giving us work. If you are an artist and feel a pull to be making a living doing what you love by your art, TAKE THIS CLASS. No, seriously sign up, and TAKE THIS CLASS. NOW."-Gina Terzino, Artist“Truly life changing and inspirational.”-Chad “Hero” Hardin, Illustrator, Comic Artist“I want to thank you for your dedication and hard work. You are amazing. I believe that small business ventures are essential to the health and wealth of our country. You have found a path through the forest of corporate trees and soon it will be a well traveled road.” -Shelley Masters, Artist, Muralist, Teacher"I really enjoyed my experience at Greg Spalenka’s Artist As Brand workshop last May (Spectrum Live). It gave me a lot of insight and really helped me to clarify where I come from as an artist and as a person. This is helping me more authentically shape my current choices and know that what I’m choosing is in alignment with my very essence! Nothing is more important to me. Big thanks to Greg for guiding and supporting me in this process."-Tara Larson Chang, Artist, Founder TLC Workshops
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A pic from my patron Kelly Alton
Fans, patrons and collectors who truly love your art want to you to know they appreciate it beyond just purchasing it from you. They will send pictures of how they framed it or where they placed it in their home. Above is an example of a simple print that one of my collectors has framed, then took a pic and sent it to me.
How sweet is that!?
Of course some of you may think what is the big deal, it is just a framed poster on a wall. The big deal is that next time it could be a much more expensive piece that is hanging within this fan's home. To take the time to frame, take a pic and send it shows these people are proud of their relationship with you and your vision and are most likely sharing you with all of their friends too.
This is the bond that artists can expect when they connect with the people who love their art. It is a different paradigm when someone buys a piece of yours in a gallery for investment purposes. Generally you will not see that art again, nor will you know who the buyer is.
Nurture these relationships and they will nurture you in return.
I was invited to bring an Artist As Brand Workshop to Seattle through the TLC Workshops. Tara Larsen Chang, the founder of TLC invites stellar artists to inspire and instruct at the Arts Umbrella studio. Greg Manchess, Brom, Iain McCaig, etc. have been guest faculty and so I was honored to bring AAB to this venue.The day before my class, Julie Baroh of Krab Jab Studios invited me to a round robin discussion with Jon Schindehette, Creative Art Director for Dungeons & Dragons at Wizards of the Coast as well as author of The ArtOrder blog and the iconic fantasy artist, Todd Lockwood to speak about the world of commercial art and its alternatives.The students for my class were an amazing group of artists consisting of a wide range of ages. A wonderful synergy developed between all of us and new alignments were created.
The class was small and cozy.
Todd Lockwood stood strong voicing his heart virtue! Much transformation took place and tears were shed as individuals realized their potential. I always feel blessed to share in this awakening of creative development. See more of the workshop here.
The day after the workshop ended I arranged a photo shoot with the amazing model Jessica Lough for imagery to accompany the new fragrance, Noir, by Roxana Illuminated Perfume. Jessica's partner Andre and Tara helped assist in the shoot. What a team! The art spirit is alive and well in Seattle!All photos by Tara Larsen Chang.
The art of doing what you love can translate into products that for this artist are hidden from view, but make a fun and unique statement all the same.
Your High Touch promotion is important for increasing your numbers of fans and collectors. These are all the events you go to, to meet your people face to face. It creates a bond between you both. How you dress and carry yourself during these events reflects on you as a person, and an artist. At Comic Con for instance some artists dress up as characters and really play the part.Robert Suchan created a character he calls 'Aunt Barbara' to help sell Tupperware. He has been so successful selling his products with this persona that it draws a cult following, and last year made him $275,000 in sales – a Tupperware 'milestone.' You could say his art is his comedic flair that just happens to sell Tupperware. Bottom line is he is doing what he loves and reaping the benefits.More...
FOR DEVIANT ART MEMBERS, ETSY SELLERS, AND STUDENTS
GENERAL REGISTRATION $495
Spectrum Fantastic Art Live 2 and I are bringing the workshop that has been called "phenomenal, and life transforming" back to Kansas City. Learn the secrets of connecting the power of your art to your collectors, and see how these principles can be applied at an event like Spectrum Fantastic Art Live 2. It is an amazing opportunity.All participants will receive a free pass to all three days of Spectrum Fantastic Art Live. The workshop is held at the Historic Aladdin Holiday Inn Hotel, just blocks from the convention center.Learn more about the workshop on the ABOUT page. Read the FAQs page before signing up. See what art professors, professionals, and college students are saying on the RESULTS page.
Register Below. Want to take the workshop but need more time to pay for it? Take up to six months to pay (no payments, no fees, no interest for up to six months) with PayPal’s, Bill Me Later financing option. Details on the PayPal site when you purchase.
$395 for Etsy Sellers, Deviant Art Members, and students
$495 for all othersThe Artist As Brand workshop has revolutionized the way I look at everything about my work and its relationship to my overall level of fulfillment. I am certain that the Artist As Brand experience will mark a pivotal point in my career. Thank you Greg, for your hard work, innovation, and inspiration in the creation of something so significant."-Ben Soward, Illustrator, Professor at Southern Utah University, "Your workshop was amazing! Every hour was packed with useful information--I feel like I learned a year's worth of material in only three days. You'd think that having that much info crammed into my head in such a short period of time would be exhausting, but instead I feel re-energized. I've been so focused on trying to find an art job that I'd almost forgotten what it was like to paint something that I felt passionate about. Your workshop showed me that making a living and living my dream could co-exist after all. Thank you, a million times!"-Alyssa Parsons, Student at Kendall College of Art and Design“We received a map and tools—where to go and what to do when we got there. And confidence, that we CAN be entrepreneurs with our own art and not have to rely on other people giving us work. If you are an artist and feel a pull to be making a living doing what you love by your art, TAKE THIS CLASS. No, seriously sign up, and TAKE THIS CLASS. NOW."-Gina Terzino, Artist“Truly life changing and inspirational.”-Chad “Hero” Hardin, Illustrator, Comic Artist“I want to thank you for your dedication and hard work. You are amazing. I believe that small business ventures are essential to the health and wealth of our country. You have found a path through the forest of corporate trees and soon it will be a well traveled road.” -Shelley Masters, Artist, Muralist, Teacher"I really enjoyed my experience at Greg Spalenka’s Artist As Brand workshop last May (Spectrum Live). It gave me a lot of insight and really helped me to clarify where I come from as an artist and as a person. This is helping me more authentically shape my current choices and know that what I’m choosing is in alignment with my very essence! Nothing is more important to me. Big thanks to Greg for guiding and supporting me in this process."-Tara Larson Chang, Artist, Founder TLC Workshops"I've been a designer and illustrator for 30 years, picking up a lot of varied kinds of work that I've loved doing, from book illustration to art direction, creative direction, to video, plus the constant of music performance and writing. A fun list, but pulling in many directions. Greg Spalenka's "Artist As Brand" workshop (Spectrum Live) was very helpful in bringing me back to focusing my output on painting with new energy and heart. When I look back at the output and learning of the last several months, I see many pieces I've made that I value, many pieces I'm sure wouldn't be there without having taken the "Artist As Brand" workshop. I'm very grateful to Greg for the experience."- Paul Micich, Illustrator, Song Writer/Musician
All art copyright Tara McPherson
Tara McPherson is a living, breathing, walking brand. She projects an authentic creativity and style that turns heads whether it is viewed in a gallery or via the fashions and tattoos that adorn her body. Driven, determined and greeting the world every day on her own terms, this is a woman who knows the power of living in the art spirit.I have been following her career for a decade now and when Fleske Publications asked me to write the introduction to Tara's chapter in the 2013 Spectrum Fantastic Art Live book (Tara is a guest at this years event) I felt it was about time she was featured on the blog. I know Tara mostly via the San Diego Comic Con where she has been a speaker on my Artist As Brand panel discussions. She may join us this year in Kansas City.
We have all seen the many versions of her trademark heart cut into the chest image (Hey, We All Die Sometimes, All Goodness Is In Jeopardy, The Weight Of Water, etc.). The image is about heartache but these women are nude content, passive, even happy. Her art conjures up some serious dialogue.
Born in San Francisco and raised in Los Angeles, Tara did not start taking art seriously until enrolled as a student at Santa Monica Community College, where she experimented with various forms of printmaking. An interest in astronomy and astrophysics also sparked her interest initially, but the gravitational pull of art was stronger, and she ended up at the Art Center College of Design, earning a degree in illustration in 2001.
Checking out the historic Jabber Jaw Cafe in L.A., she was turned on to a lot of metal bands and caught a glimpse of her first rock poster art. While playing bass with The New Detectives Tara was recruited to make fliers and promotional posters for their shows. Her beautiful silk-screened posters caught on, and soon she was being commissioned by bands such as the Melvins, Duran Duran, Green Day, Strokes, Kings of Leon, Mastodon, Torche, Beck and others. Elle magazine called Tara the “crown princess of poster art.”
Tara’s work has been showcased at the La Luz de Jesus Gallery in L.A. and published in art magazines such as Juxtapoz, but her popularity continues to grow into other areas. Showing at comic conventions, rock-poster art expos and pop-art culture venues, as well as fine-art galleries and institutions around the world, has increased her number of fans. Embracing an entrepreneurial approach introduces her art to new markets. I asked her when the entrepreneurial spirit sparked her imagination and she said it was when she worked at Banzai Anime in West LA. Bonzai Anime (not around any more) showcased art and toys from creators in Japan. She loved what she saw and decided that is what she wanted to do too!
Tara manufactures a wry sentiment with her editions of soft and hard sculptures as well as vinyl toys. “The Day’s Eye” collection of one one-eyed flowers, “Skull Flower” and “Mr. Wiggles” are whimsical and nostalgic. The materials are varied—including polyester, suede microfiber, bamboo fiber, polyfill, wire, real glass eyeballs, etc.—but the spirit is pure Tara.“Sweet” and “Creepy” are terms many use to describe her work, but this limits the breadth of her message. Tara speaks of the healing and understanding she hopes much of her imagery can bring to people. Art will resonate with those who are on the same wavelength of its intention and meaning.
Advocating affordable art for all, Tara with Sean Leonard opened the Cotton Candy Machine art boutique in Brooklyn, N.Y., creating a venue that specializes in art prints, posters, apparel, books, toys and more by a variety of artists. It hosts monthly art shows, events and signings, and is the exclusive shipper of Tara’s merchandise. Talk about building an art empire!I asked her what percentages she felt she was making from her own personal art as opposed to the commercial work? "It fluctuates, but generally it is 75-85% personal work, 15-25% commercial work. I am happiest creating my own art, but it is hard to turn down a $10,000 advertising job."Tara represents the empowered artist entrepreneur. May success continue to shine on her journey.
Here are two more inspirational blog posts that will pump up your powers of introspection.
1. Right now is a great time to take a good look at the past year, reflect on your accomplishments and business strategies. Go to this
for some insight.
2. Caroline Myss is spiritual teacher who says she's living the life her soul was meant to lead. Caroline says everyone has the ability to fulfill their own "sacred contract"—a set of assignments the soul is meant to achieve. This dialogue between Caroline and Oprah touches on some of the Heart Virtue work we do in the AAB workshop and workbook.
photo by @drsmoothdeath
This is a wonderful post from Miss Modish that I want to share with you for this New 2013. Enjoy..."I've been taking these past few days of 2013 to figure out what I really want for my life in the year ahead...And I've decided, I'm making no resolutions. I'm setting no goals.I'm focusing less on the things I want for my life, and more on how I want to FEEL.I'm focusing less on what I want to do up ahead, and more on who I want to BE.I'm tired of hoping for someday, and am ready to ACT on today.I think when we become so worried about which path to take and if it's the right one, how long it's going to be and "when are we going to get to the end already?", that we forget to look up at the trees, and the light shining down through them- we forget about the happiness that we have access to, here and now.We forget that there are signs pointing us in the right direction, and opportunities all around us, if we only look.We forget that it doesn't really matter which path we pick- as long as it's our choice, it will lead us to that sense of fulfillment we seek."More...
TLC stands for Tara Larsen Chang. I love the double meaning (Tender Loving Care) as it is so appropriate for her.
Tara is an illustrator and a lover of the art spirit who I met when she participated in my Artist As Brand Workshop in Kansas City during Spectrum Fantastic Art Live last May. I learned that she was passionate about Connecting, Creation and Authenticity. While manifesting an art career, she felt a strong desire to connect with other creators and was soon championing them with the TLC workshops that showcased artists skill sets and their techniques. To date she has featured Greg Manchess,Terese Nielson, Brom, Iain McCraig and Justin Gerard.I am next in March with an Artist As Brand Workshop.
I interviewed Tara to get more perspective on her art, her passion to share the art spirit with the world and her thoughts on the Artist As Brand Workshop.
Greg: You are an illustrator that has focused mainly on children's media, stories and books. Tell me about this journey.
Tara: Some of my earliest memories are of images in picture books. I would stare at and study them for hours as a child. Especially illustrated fairy tales. I wanted to *live* in them. This love of narrative illustration, especially in children's literature, has remained with me my entire life. After a number of ill-fated attempts at other possible vocations, I ended up getting a degree in illustration and don't seem to be drawn to more 'grown up' art making.
© Tara Larsen Chang
What do you love most about the illustration business and what do you dislike about it?I love being able to create for a living. I love creating things in many forms, but there is something about producing images that get printed, seen and enjoyed by many that is very fulfilling. Especially if I feel I've successfully created a piece of a world that I would like to live in, like those I was drawn to as a child.Conversely I hugely dislike it when the creativity is severely limited in a given job. Some are so tightly art-directed that there is no leeway for personal vision, and I find those jobs really stifling and unsatisfying. They're 'work' in the least positive sense of the word. The illustration market is also shifting dramatically in publishing, and in children's books specifically. Work is seemingly harder to come-by for nearly every working children's illustrator I know. Not so fun.
© Tara Larsen Chang
Yes the industry has become more challenging. So are you able to make a living solely as an illustrator?Not in this genre. I've almost always augmented illustration with teaching or something more consistent.What inspired you to create the TLC workshops?There's not a lot of 'higher end' ongoing education or training readily available out there for already working artists, especially in the children's genre. I stumbled across Rebecca Guay's Illustration Master Class (www.illustrationmasterclass.com) the first year she ran it in 2008, and tentatively decided to go. The faculty were all top-tier fantasy illustrators (and I was the only children's illustrator in attendance), but I learned so much from them - it improved my craft, transformed by business and led to an incredible network of professional art friends. It was literally life changing, and such an incredible 'high'. I attended twice more, but hated that it was merely once a year, and clear across the country. The only apparent way to alleviate the withdrawals and frustration seemed to be to start something with the same caliber of people in my hometown. :-)
Tell me more about these hands on workshops and some of the artists you have invited to share their wisdom.The thing that impacted me most in my IMC experience was the one-on-one time spent with both faculty and students alike (so many of the student body are pretty incredible working professionals themselves). I wanted to recreate that aspect by inviting top-of-their-field faculty, and primarily professional students, with small enough classes that everyone gets individual attention and a chance to interact with each other. These workshops are aimed directly at working artists who want to up their game.And what better way to up your game then being able to spend a long, intimate weekend with the likes of Greg Manchess, Terese Nielsen, Brom, Iain McCaig, Justin Gerard, Dan Dos Santos, Jean-Baptiste Monge, and of course, *you*? (and this is just the tip of the planned iceberg. Just wait til you see the line-up for the next couple of years that is already in process!)
Any favorites of the bunch?How can one pick a favorite from this kind of group? I have favorite things about each of them - no one does more gorgeous thumbnails and comps than Greg Manchess, and boy, he can whip *yours* into shape in about two seconds flat. I don't think anyone on the planet does a more beautiful, idealized likeness than Terese Nielsen. Watching Brom paint is a delight. Iain McCaig's boundless energy and seemingly boundless talent and enthusiasm can probably power a small town for a month, and I could go on and on. These teachers are so spectacular - in talent, in experience, and especially in generosity of spirit.
Awesome! You recently took the Artist As Brand Workshop. What were some of the highlights for you?The most potent thing for me was being able to clarify my 'heart virtue'. It took some work getting there, but once I did, it was so obvious and spot on, and explained so much. Then being able to think about everything else you presented in the workshop through that lens was pretty transformative.Did it shift your thinking in regards to how you can make a living from your talent and if so what are you doing now that was different from before?Very much so.
My discovered heart virtue is "I am passionate about connection, creation and authenticity."
I finally understood why my experience of attending Spectrum Live directly after your workshop (like when I attended the IMC) was so euphoric. It was a weekend spent connecting with authentic creators - my personal Nirvana. This re-confirmed why hosting these workshops is so important to me, and so congruent with my core - I get to continually recreate these types of experiences for myself, and for others.It has also shifted how I think about the art I do. Since your workshop I have been exploring and making sure that the art I'm creating is something that I love and feel a connection to. It is an entirely different experience.Have you thought about your own products?Yes. This year the 'product' has primarily been workshops, but as I get the workshop thing down I hope to produce more heart-felt art, in whatever form I'm led to do that in.Have you brought any AAB principles into how you promote the TLC Workshops?Definitely! After your workshop, I did an overhaul of the website and expanded all the social networking. I keep thinking about your principles of 'added value' in all aspects of my workshop business, for both the faculty and the students attending. Optimally, I want it to be an incredibly positive and nurturing experience for all involved (I don't use "TLC" just because they are my initials. :-)I love hearing that. As you know students are not taught artist entrepreneurial skill sets in school. How important do you feel this information is for art career sustainability?They're probably the *most* important skills needed!
Artistic 'talent' will only get you so far if you don't know what to do with it, especially for the long haul.
It is unfortunate that so many of us spend years spinning our wheels for lack of direction, or only slowly learning from hit-and-miss experimentation. How fabulous to have a road map and seasoned experience to help guide you!Why should artists take the Artist As Brand workshop?So many reasons. It will help clarify why you make art, what kind you really want to be making and what to *do* with that in the most successful way possible. For me the most valuable reason was finding the connection between my inner essence and my outer artistic expression in both painting and in my business ventures. Months later, I'm still thinking about and applying various aspects of what we learned in your workshop as I push my professional life further than I ever have in the past.Any final pearls of wisdom?I am very excited for your students at TLCWorkshops. The class size is purposely small so that they can spend potentially life changing one-on-one time with you throughout the weekend. Their individual work combined with your personal insights on their specific situations is such a potent experience! One I wish every artist could have.Thank you Tara, for your passion, insight and loving art spirit. See you soon!Greg
So it's time to wave your flag fellow AAB graduates! What accomplishment are you most proud of in 2012? Share them on the Artist As Brand Mastermind Group (you must have taken a workshop to be on this group). Or shout it from the mountain, or from your backyard. Ha! Just let us know.
Ragan's PR Daily Blog has some great social media tips you may not be familiar with.Here.Reprinted from "The Publicity Hound's Tips of the Week," an ezine featuring tips, tricks and tools for generating free publicity. Subscribe athttp://www.publicityhound.com/ and receive by email the handy cheat sheet "89 Reasons to Send a Press Release."
Kendall College of Art and Design gets it!This is the second year I have been here to present a workshop. It is so refreshing to see an art college embracing art career sustainability beyond the normal paradigm of placing students in jobs after graduation. Kendall is ahead of the game when it comes to the concept of artist as entrepreneur. I salute illustration department head Jon Macdonald, faculty member Nancy Hart and career services councilor Christine Brown for empowering the students with an entrepreneurial spirit.The three day workshops are a big commitment, but despite other class assignments everyone showed up and stayed the course. We Skyped in stellar sessions with life coach Greg Montana and Licensing Expert Maria Brophy. Four participants from last years workshop, Amanda Schaub, Kirbi Fagan, Sarah Summers, and Alex Gilford spoke about their experiences over the past year and how they were applying what they learned to their art careers. We brainstormed on community art projects.Every workshop has some tears as people awaken to profound insights about themselves and others around them. A palpable buzz was felt by a very energized group of budding artist entrepreneurs.Alyssa Parsons summed it up this way:"Your workshop was amazing! Every hour was packed with useful information--I feel like I learned a year's worth of material in only three days. You'd think that having that much info crammed into my head in such a short period of time would be exhausting, but instead I feel re-energized. I've been so focused on trying to find an art job that I'd almost forgotten what it was like to paint something that I felt passionate about. Your workshop showed me that making a living and living my dream could co-exist after all. Thank you, a million times!"Thank you Alyssa and all the participants. You are on the path to accomplish some very exciting goals.
Drew and Maria Brophy are a team. I met them both at the Find Art Gallery in Newport Beach, CA two years ago and have since then enjoyed tuning into their lives of adventure and creativity.Drew has been "making things look cool since 1971." He has made his mark as a creative designer, illustrator and painter. An Avid surfer and adventurist he imbues his art with the natural world. Check out his site here.Maria is also a force of nature as a licensing/marketing consultant, art agent (to Drew), wife, and devoted mother to their son Dylan. She helps "creative people design the career and lifestyle of their dreams…" Her amazing blog is filled with insightful and educational information.They have been traveling around the US recently fulfilling art commissions and speaking engagements. They were kind enough to answer some questions about their empowered artful lifestyle. Maria will be speaking at my Artist As Brand Workshop at Kendall College of Art and Design this weekend.
©Drew Brophy
Greg: Drew, you have been a professional surf lifestyle artist for over 25 years. On your website it says, "Its my job to make things look cool." What does cool mean to you?
Drew:Though everything I paint is in my own artistic style, I listen to the client and discuss who they are trying to reach with the art. And the art is not necessarily what I think is going to look cool, but what their target market thinks is cool.What I would paint for a company trying to reach 10-14 year old boys would be different than for women age 20-30. It's my job to listen, and make a design for a product that a specific target group of people is going to think is cool!G:Why do you love what you do?D: Every day I get to watch a customer light up because my art has reached them in some way. That never gets old!
And, I love that I get to work with my wife and have been able to walk my son to school every day of his life.
Greg: Maria, tell me about how/why you decided to rep Drew.Maria:When we met in 1996 I saw great potential in Drew. At the time I was very successful, yet bored, working in the corporate world. Drew was 25 and was a full-time artist, but I could see bigger things for him. I started helping him with PR and growing his business.I found that I loved the business of art, and so eventually quit my corporate job and joined Drew full time.G: You share a tremendous amount of your marketing knowledge with others on your website mariabrophy.com. You also offer one on one consulting services. Why do you love what you do?M:I feel like I'm unlocking the key to a great mystery with each challenge in the business of art. It's exciting, trying different things, seeing what works and what doesn't.
Once I have something figured out, I'm excited to share it with others, and hopefully save them time. I love people, and so I am happy when I can help them.
G: I love people too, and one of the reasons I started presenting the AAB workshops.How would you both define artist empowerment?D: An empowered artist is confident and has a message or style and isn't afraid to put it out there.M:Empowerment is being in control of yourself enough to be able to design your life as you desire. Add the word artist to that and you've got an artist who can design their life and career to become one with their art. I love that concept!G: It has been my experience teaching at colleges that the business of art is neglected. Most higher education teach art making skill sets with an eye on preparing artists for entering the gallery world, or publishing and entertainment industries.What would be your suggestions for artists graduating with this mind set and do you feel it's sustainable?M:Art is a business, just like any other profession. A business has to make a profit to keep it's doors open. As my accountant once said, "If you aren't making a profit, then what you've got is a hobby." The problem is that business skills are not usually taught in art programs, and it's certainly not taught at home.For any artist wishing to have a career in art, rather than a hobby, I suggest that they first understand that business skills are as necessary as art skills. If they don't have the knowledge, that's okay, they can learn. All artists in school should take business courses; there are many online classes you can take, books to read, and blogs to learn from.G: Can you share a few licensing pointers?M:To be able to license your artwork, you need to:1 - Own the copyrights to your artwork 2 - Have a distinctive style, look, or theme 3 - Have a large number of art pieces in a variety of collections 4 - Have artwork that will look great on a variety of productsAnyone interested in licensing their art can learn more about it from my blog.
©Drew Brophy
G:Drew, since you are married to Maria does working a business together present any challenges? Do you always agree with each other when it comes to contracts and projects?D: We constantly have to discuss the direction of our business and how we want to handle specific projects. And of course, we don't always agree on everything! There was a time when we argued a lot over issues. Now, after years of working together, we've learned to compromise.One thing we always agree on is this; that we are on the same team. And it feels great to know that I've got Maria looking out for me; someone I can trust.G:What do you find is the most fun and lucrative part of your business: your illustration/art commissions oryour personal projects?
My personal projects are my best work. In the end, they are the most lucrative. I've earned more money off of my personal paintings than anything else.
For example, my two most popular images that I've made the most money off of in licensing and prints, are PURE JOY and SUNRISE. Both were personal paintings inspired by surfing, painted for myself.G:Do you feel there is a separation between the two or are they one and the same?D: It's always more difficult to listen to a client who wants specific elements in a painting. It's my job to simplify it as much as I can and try to get to the core of the idea. It's difficult. I want the end result to look good; it's my job to drag it out of them what they want, and then convince them that some things they want need to be left out.I think it's a true gift of an artist to understand what they are trying to get at. It's something that's come naturally to me. And then, it's so great when a client sees their finished artwork and says "that's exactly what I had in mind!"
G: Your love of nature is reflected in your art. Tell me more about this connection with the earth.
I love to travel to remote places and I live to surf. When you have an authentic connection like this, it comes through in the art.
G:Maria, tell us about the book you wrote with Tara Reed, "How To Understand Art Licensing Contracts"M:Imagine this; A large company falls in love with your art and asks if they can license your artwork to print on their products. You are excited, and wow, this is your dream come true! But, now, you are faced with a big, scary Licensing Agreement. You read through it, but don't understand the implications of agreeing to things like "exclusive" and "sell-off period" and "territories".I have seen too many bad contracts in my life. I have seen artists sign their rights away for nothing in return, because they didn't know what they were signing. I've also known of artists who have turned down really great opportunities, because they feared the contract so much.This is why Tara and I wrote the book; to help artists understand key terms in license agreements and how it all works, so that they can get the best deal for themselves without signing away their life!
G: Yes! Sounds like more empowerment.You are both very generous in giving back and inspiring other artists to excel and succeed. Do you have any last pearls of wisdom?D: I want people to understand that they are going to be happiest doing the things that they are good at. They will feel confident and respected and that they are contributing to society, and that will bring them joy. The trick is finding the thing that you love and what you're good at.I love to surf and travel. And I'm good at creating art and connecting with people. Somehow I've been able to put all that together. I wish everyone could so that they could be happy.M: Enjoy your time working, making steady progress. Savor all the small successes along with the big ones.
And don't wait for success to feel good. Feel good NOW about what you're doing!
G: I love the positive and loving vibe. Thank you both for your inspiration and knowledge! You are true spirits of the artful life. I encourage everyone to check out Drew and Maria's sites. Drew has a new product called the Aerial 7 DIY (paint your own) Headphones for artists. Check them out here.
Have you ever wondered why political discussions turn into emotional rants with little logic or factual basis to support them?
It's because perception is an act of creation.
How we perceive the world and our reality is unique to each of us, but much it can be influenced by the tribe we associate ourselves with. The tribe usually starts with our family, relatives, friends, but may be as large as our towns, cities, states, countries. As humans we like to be in the company of people who have similar values and perceptions. Living in a tribe supports specific views which can nurture and protect but can also become rigid and unforgiving. This paradigm is especially evident when it comes to politics.
I just read a fascinating and informative book, "AMERICAN NATIONS" by Colin Woodard that explains why “American values” vary sharply from one region to another—how an idea like “freedom” as understood by an East Texan or Idahoan can be the polar opposite of what it means to a New Englander or San Franciscan. Woodard reveals how intra-national differences have played a pivotal role at every point in the continent’s history, right up into the 2012 election cycle.
There isn’t and never has been one America, Colin Woodard argues, but rather several Americas. The original North American colonies were settled by people from distinct regions of the British Islands, and from France, the Netherlands, and Spain, each with unique religious, political, and ethnographic characteristics. Some championed individualism, others utopian social reform. Some believed themselves guided by divine purpose, others freedom of conscience and inquiry. Some embraced an Anglo-Saxon Protestant identity, others ethnic and religious pluralism. Some valued equality and democratic participation, others deference to a traditional aristocratic order.All of them continue to uphold their respective ideals today, with results that can be seen on the composition of the U.S. Congress or the county-by-county election maps of most any competitive presidential election of the past two centuries.What does this have to do with Artist As Brand you ask?The parallel is that your vision and art like a presidential candidate will attract and resonate with the values and perceptions of specific fans, patrons and collectors. It is simply a matter of finding your market tribe! These people vote by investing in you and your products. The AAB Workshop and AAB Workbook go into the details of how to do that.
©Greg Spalenka
This post by Daniellexo, Etsy’s Seller Education Coordinator reflects on the evolution of ideas and how a good idea can spark a great one.
One morning I woke up to a Facebook message from one of my favorite college professors. I was excited to hear from her; she taught me so many lessons about creativity, and I often think about her when I’m sketching or working on new designs. Soon after we connected on Facebook, I caught one of her updates,
“Even if they seem like good solutions, avoid ‘clenching’ ideas. Hold them lightly, let them evolve and swim. Good ideas often transform into great ones if you give them enough room to play!”
I think I’ve had good ideas, but I know I often don’t give my ideas enough room to play. I wondered why that was, and I set out to write my own plan of attack. Here’s that plan-
©Greg Spalenka
Whenever artists decide to go it alone, make their own way, fear comes along for the ride. As freelancer for so many years I understand where this fear comes from. The goal of being secure in your finances, being safe in general (food, clothing, shelter) are real considerations and pounded into our brains since we were kids. However fear is also an illusion. What would it feel like if the concept of security was an illusion too? Would it freak you out? We live in an unpredictable world.What I have learned over thirty years of going it alone is that security is an illusion. Making friends with that reality brings a sense of freedom and empowerment. I can do what I can in this moment to live in my highest potential and reap the fortunes of what life has to offer. It is a mind set most people are not used to. The following is short post by Chris Guillebeau that touches on this concept too:Micro-entrepreneurship is changing the world. The best opportunities in the new economy are centered on creating your own assets.It doesn’t matter who wins the U.S. election, at least not in terms of how the economy affects you. No matter what happens, the unemployment rolls will continue to be full. Perhaps even worse, many people will remain underemployed by working at jobs that offer few benefits and little opportunities for advancement.Speaking of opportunities, however, there are now more than ever before. It’s never been easier to take matters into your own hands. All over the world, people are thinking differently about risk and security, and many of them are taking action on their new perspectives. This is a good thing.What is risky? Whether you work a “real job” or strike out on your own, relying on someone else is risky.What is secure? Creating your own freedom through side projects, independent work, instant consultancies, and creative self-employment of all kinds.What is freedom? The ability to make your own choices.Ultimately, freedom relates to value, which is taking responsibility for yourself by making something valuable for someone else.More...