Wilo Ayllon

Around once a month I present a conference call titled Artist As Brand Articulations. Last Saturday (you were all invited) I spoke with BYU Professor, award winning illustrator Richard Hull and Ecuadorean force of art nature, Wilo Ayllon. Wilo called in from Ecuador. It was a fascinating conversation about education, artistic integrity, quality, empowerment, inspiration, the challenges of getting paid online in Ecuador and what both these talented individuals learned from taking my workshop. Wilo was part of the first class I presented in Ecuador over a year ago, Richard took the course early this year.

Richard told me when he was still a boy working on the farm in Quincy, Washington he knew that bugs, beans, and bales of hay were not his destiny. In the 5th Grade he found the margins of test papers fertile soil for the germination of his ideas and soon little drawings began to emerge and grow. He found his creativity a much more profitable use of energy. When he left college (Brigham Young University) Richard worked as a graphic designer (1971 – 1987) and at the same time freelanced illustrating for magazines, children’s picture books, and school books. Richard has been teaching at BYU for 23 years and is a respected and much loved mentor. Retiring next year from BYU inspired him to look at what was next for his career and so he signed up for the Artist As Brand workshop.

Richard was pleasantly surprised to learn during the seminar that his love for fishing since he was very young could also become an amazing market for his stories and products! Hence, he has been sketching  hundreds of ideas for a very special project. Hint- Magical fishing lures. He will tell you more just as soon as he gets his social media up and running!

Richard Hull

Both Richard and Wilo spoke about the importance of quality and integrity in art. Richard said, "Quality is vitally important to me when creating my art. It is important for my students to understand this too."

Wilo is a passionate soul who has been involved in so many aspects of art creation it is difficult to place them all here! Sculpture, paint, etching, drawing, graphic design, industrial design, jewelry design, character design, corporative design, packaging design, body painting, tattoo art, animation 3d, traditional animation , comics, creativity, digital retouch, photo production, television production, set design, multimedia web tools develop, communications, silk screen printing, commercial art direction. Crazy!

After the workshop something shifted in him big time and he started making connections in Europe. He recently showed in Switzerland.  Wilo also started teaching a class which became wildly successful on creating art from your emotional life. Then he threw himself into making his Mandalas. Wilo had "an awakening" in his life that opened the door to new explorations of his art. "All ancestral cultures of the world have used the spiritual power of the Mandala, as symbols of protection, well-being, health, balance and as a conduit between humans and the cosmos. The color corresponds to vibrations of light. The speed, length and rhythm of different waves create a physical, psychic and emotional influence over the human.The color spectrum and the sacred geometry of the Mandala can create a harmonious state of peace and equilibrium. Simply contemplate one of these Mandalas for a couple minutes and feel it's effect."

See them here.

Wilo spoke of the challenges living in a country that is near Columbia (with its drug cartels) and how the government is very controlling of  internet commerce. "It is a problem living in a country pretty close to Colombia, we are always under suspect if we sell by internet." He spoke with his banks to no avail, so is forced to open a bank in another country to do his online business.

Needless to say Wilo is on fire and will not be deterred. All of us then spoke about the importance of perseverance, persistence, and taking action.

Thank you Richard and Wilo for your gracious time on Saturday. It was fun speaking with you both. I look forward to seeing your new creations and hearing of your new found success!

Join us for the next Artist As Brand Articulations in October.

To your empowerment and prosperity,

Greg

Having lived as an independent artist for 28 years I can tell you that it takes a serious commitment to yourself if you want critical and financial success.

Lots of talented people over the years have told me how they really wanted to focus on making their own art, but could not live on that income. So they decided they would do some illustration, concept design work, or teach to pay their bills while creating their personal art on the side with the hopes of finding a gallery. These artists have become part of the corporate machine, are still struggling, or have dropped out altogether.

The amount of time, energy and promo it takes to make your mark in any one of those industries is extensive.Doubling them up makes it difficult to find the extra time and creative focus necessary to make sophisticated meaningful art that you love.

Even fine artists who have always relied on galleries or curators to bring in the right collectors complain that even though they do all the right things sales are dismal. I can tell you that playing the role of what licensing expert Maria Brophy calls an art banker (a person who spends their own money and time creating artwork that they then “loan” on consignment) is not good business. There are other ways to sell your work.

Where do you want to place your time, energy and artistic genius? How old will you be when you decide to finally pursue your dream of artist freedom?

Are you serving a design firm, publication, or film/game company to help them build their corporate empire? How about investing in your own unique art empire instead?

Let me show you how to build your own in two and a half days at the Artist As Brand Workshop. See exactly what you will learn on the ABOUT page.

***

WOODLAND HILLS WORKSHOP

SILA MEMBERS! IT'S TIME TO STEP OUT OF THE CAVE AND INTO YOUR POWER! I KNOW IT'S A DIFFICULT TIME FINANCIALLY FOR MANY OF YOU. THIS IS WHY I AM OFFERING THE WORKSHOP AT A SPECIAL LOW PRICE. IF YOU USE THE PRINCIPLES TAUGHT IN THE CLASS YOU SHOULD SEE A RETURN ON YOUR INVESTMENT MANY TIMES  OVER WITHIN THE FIRST YEAR. COME ON TEAM, PUMP UP YOUR FORTUNE AND HAPPINESS.

September 17, 18, 19 Friday-2:00-9:00, Saturday & Sunday 10AM- 8PM

With special guest lectures!

Register now for this one time special offer of $225 for SILA members and students.$295 for all others. Enrollment is limited to 20 participants.Sign up ends September 12.All credit cards accepted, payment plans available.

Held at the Holiday Inn21101 Ventura Blvd. Woodland Hills, CA 913641-818-883-6110Special room rates for overnight guests$99.00 a night with breakfast or $89.00 without.

Society of Illustrator Members and students only

$225.00!

Others $295.00

Please read the REGISTER page before signing up.

Artist As Brand is in the news again!More and more articles in the press are reaffirming the premise that an independent approach to marketing your art is the future of artist sustainability, today. Check out these two articles in the Los Angeles Times,Drive-By Spectacles by Holly Myers, and Honing the art of the sales pitch during hard timesby Tina Sussman.The models of art promotion I learned in school 30 years ago and still perpetuated by Academia and much of the fine art world today are breaking down. Generally creative people do not like promoting their work. We prefer to have others do it for us so we can concentrate on the art. Hence we have agents, representatives, curators, promotional source books, etc. to take the burden off us.Plus it is perceived as bad form in fine art circles if we appear to be selling anything. The smallest hint that we may be marketing, cajoling, or manipulating a buyer into a sale is not tolerated and simply bad form in the fine art elite. Even the sniff of a professional demeanor in the form of a well designed logo can be  looked down upon as being too commercial.However, the reality is that promoting yourself professionally is good business, and fans, patrons, collectors appreciate the connection and the attention! Every aspect of how you present yourself is vital to the zeitgeist of your vision. Elevating your presence tactfully in a sophisticated manner, in your style, reflecting your authenticity, is empowerment my friends. Do not be intimidated by the old guard. You can thrive from your talents financially however you want to. Remember your art will stand the test of time based on it's value in peoples eyes. You do not have to starve to achieve that goal.To your artistic empowerment,Greg

For three and a half years The Orange  County Register newspaper hosted an online forum called The Arts Blog. This Blog was a refreshing look at all things artistic in OC and beyond from a generally straight up conservative publication. Richard Chang was one of the inquisitive writers for this Blog and has been with the Register for a decade. Sadly, the Register recently retired the The Arts Blog but Chang keeps his eye on the creative scene with articles for the Entertainment section of the paper. He specializes in visual art, but also covers general arts and entertainment subjects, such as movies, TV, film festivals, the Orange County Performing Arts Center, etc. Chang currently contributes to ARTnews magazine,  teaches an arts and entertainment journalism class at UCLA, and is a proud member of the Asian American Journalists Association.Having lived as an artist in the worlds of publishing, film and and fine arts (One of my first illustration jobs was commissioned by the Register back in the early 80's!)  I wanted to hear a reporter's perspective on the state of the arts as well as his thoughts on artist sustainability.

Greg Spalenka: Recently someone mentioned my Artist As Brand workshop was akin to more of a social movement than just a class on artist empowerment and financial prosperity. Do you feel that your reportage and writing viewpoints could fall into the category of a social movement? For instance could you be considered a champion of the arts, or do you feel your strength and purpose is to focus a critical eye on a subject?Richard Chang: It’s hard to say that one person’s writing could be akin to a social movement. Maybe Karl Marx, or Steinbeck’s “The Grapes of Wrath” come close. Maybe.I do feel that I document the arts and artists around me, and that I shed light on efforts that otherwise would not get widespread attention. I’m particularly interested in ethnic American art – Native American, Latino, Asian American, etc.

Personally, I am a champion of the arts, but I’m also a journalist and a critic. I have to be careful not to give the public the impression that I’m frequently taking sides in one issue or another. Even in a highly subjective field such as visual art, it’s important for me to maintain some kind of objectivity.So, while I do share a passion for the arts with my readers and subjects, I have to keep a critical eye and distance to a certain degree. I am not an activist.

GS: Do you love being a reporter and writer? What are you committed to? Are you attracted most to the arts and entertainment fields or is there another facet you would like to explore?

RC: I do love being a reporter and writer. I feel that I was born to do it. I am committed to shedding light on darkness and allowing the truth to find a voice. “Comfort the afflicted and afflict the comfortable,” as they say. I am probably most attracted to the visual arts field, but the reality of my job is, I have to pay attention to popular entertainment. We can’t ignore the subjects that most readers want to read about. That includes TV, movies and celebrities. As part of my beat, I do cover independent film. But I’d like to explore that field a bit more. Sundance here I come!GS: How do you define artist empowerment?Believing in yourself and your ability is a huge part of artist empowerment.GS:Believing you can create awesome art is a start! What is the most amazing form of art you have experienced and written about?RC: That is a difficult question. I have to say, I’m kind of old fashioned. I love painting. There’s nothing like a fantastic Kandinsky, Basquiat or O’Keeffe. I’ve had the privilege to see and write about each one of them.GS: Art is like fashion, it changes and morphs throughout the years. Writing too. How would you describe artist sustainability in terms of historical longevity and in the context of making a living from your art? RC: I’m not exactly sure how to answer the first part of that question. As for making a living, it’s undoubtedly a difficult venture. You have to have mentors and advocates. You have to have awareness of the marketplace. It’s good to have champions of your work. You need to be your own champion. But constantly plugging your own work and self-promoting can be wearying – both for the artist and for the audience.If you’re serious about being a successful visual artist, you need to be represented by a gallery. And don’t stop working.GS:Historically artists have used the gallery system as a way to showcase and sell their art. At one time the gallery system was king but that has changed within the last decade. What are some alternatives you have seen?RC: Obviously, the Internet has had a major impact on the way art is viewed, discussed and even purchased. One can simply go online to see an artist’s work, converse about it and buy a piece or two. There are also websites such as artnet.com where you can learn more about an artist’s background and participate in online auctions.Still, nothing beats seeing work and meeting an artist in person. Alternatives to the gallery system may be venues such as the Festival of Arts, the Sawdust and Art-A-Fair, as well as swap meets.GS:Most art colleges focus on teaching conceptual and technical image making skill sets with an eye on preparing artists for the publishing, gallery, and entertainment industries. Have you seen alternatives to these corporate models? What about the challenges writers face in this regard?RC: Sure, there are alternatives. Some art colleges focus on basic to advanced visual art skills, without much attention to corporate industries. I’d say the Rhode Island School of Design (RISD) is a good example.GS: My question really pertains to venues for selling your art beyond publishing, gallery, and entertainment industries.RC: Well, as I mentioned above, art fairs and swap meets are viable alternatives. Municipal art centers sometimes have salon shows where you can sell your work. Also, getting your stuff online and selling it there. But make sure the site and company are reputable.For a great account of the conceptual critique class, read the chapter “The Crit” in Sarah Thornton’s “Seven Days in the Art World.” It’s hilarious and illuminating.As for being a writer, yes, there are professional pressures as well. Don’t we all face them?I think you have to be practical to a large extent, get your stuff published and get paid. Otherwise, you can write all you want, but you won’t make a penny.GS:However, the publishing world is changing dramatically and traditional income outlets for writers are disappearing. What are some alternatives to getting paid from your writing without going through the established publishing industry? For instance how could you, Richard Chang thrive financially doing what you love now without working for the Register or similar publishing venue? RC: An alternative to the established publishing industry would be self-publishing a book or writing for a blog or website. Unfortunately, very few blogs and websites actually pay. If one has considerable Internet know-how, one can create one’s own website and collect revenue through advertising. But that takes a lot of work, much of it not related to writing.I imagine the Internet will play a bigger and bigger role for writers, as iPads, Kindles and mobile devices take over the world, and the printed word becomes more and more obsolete. The writing field is changing constantly, and the news isn’t always great for writers -- or content producers, as they’re sometimes called. If I had all the answers, I’d be rich. But I don’t, unfortunately.GS:It appears sometimes as if the changes are coming faster! I have observed over the last two decades the walls breaking down between the so called fine art world and popular art culture. The Low Brow art movement and artists like Takashi Murakami are examples of this. What is your opinion of this evolution? RC: Honesty, I think it’s great. Art needs to grow and expand. “Low Brow” art is fantastic. Murakami has kind of spun out of control, but he’s still got talent. I can still look at his stuff. In order for a field to stay relevant, it has to evolve, change, adapt and take on new movements, high and low.How does it benefit the artist?It benefits the artist because there’s no longer a strict definition limiting what an artist can do or be. He or she can do or be anything.GS:Lastly, please offer some pearls of wisdom for artists and creative souls everywhere.RC: It may sound cliché, but follow your heart. Follow your passion, your vision. Fulfill your destiny.Don’t let the naysayers get you down. Remember, rejection is part of the process. Persevere.Enjoy the process. The journey is just as important as getting to your destination.Thank you Richard for your thoughts on the state of the arts. May you continue to shed light on the creativity that is born in Orange County and the world.To Artist Empowerment and Prosperity,Greg

I created the Artist As Brand Workshop to see artistsalign their authentic visions with financial success.It works!See what Art Professors, Professionals, and College Students are saying about the Artist As Brand Workshop Here.

In three days you will accomplish the following:• Connect your art deeply with your truth, creating a markso authentic and profound it embodies a timeless power.

• Unlock the secret to your personal niche markets andthe fans/patrons/collectors who are hidden there.

• Introduce your vision to individual art collectors aroundthe world through targeted marketing techniques.

• Build an independent Art Empire that can create incomefor the rest of your life.

• Align with other like minded individuals to establisha MasterMind expanding your Art Empire.

• “See” your career five years into the future.

• Join an elite team of Artist As Brand graduates whoare embracing the future of Indie Art prosperity, today.

**********

Sign up for this one time offer of only $225 for SILA members and students now.Enrollment is limited to 20 participants.

September 17, 18, 19 Friday-2:00-9:00, Saturday & Sunday 10AM- 8PM

Sign up ends September 12.

Held at the Holiday Inn21101 Ventura Blvd. Woodland Hills, CA 913641-818-883-6110

Special room rates for overnight guests$99.00 a night with breakfast or $89.00 with out.

All credit cards accepted, payment plans available.

Special Guest Lecture by social media master & botanical perfumer Roxana Villa.

Please read the REGISTER page before signing up.Learn more about Artist As Brand on the ABOUT page.

Two free interactive opportunities for creatives to learn about the status of their art community and hear what you can do to make it more profitable for yourself.1. FREE- San Diego Artists take this Survey.2. FREE- This Tuesday, August 17th at 5:30 PM (PST) join me, and fine art publishing expert, event creator and champion of the arts, Mark Murphy, as well as sculptor of the fine and popular arts, Alfred Paredes (Alfred is an Artist As Brand graduate) for a conversation on artist empowerment and sustainability. We will talk about what has been learned from the survey and how to live abundantly from your talent. The call is about 45 minutes long. Questions at the end.Call this number: 1 (917) 522-2999Phone participant PIN: 907313#Not FREE, BUT PRICELESS! Turn your talent into gold.Sign up for the San Diego workshop.Peace and ProsperityGreg

Whenever a new idea is born it can be greeted with awe, disdain or simply, "What?" When the synapses in my brain aligned to create a class on artist empowerment and prosperity it was crystal clear as to the concept and worth of what I was manifesting. However, the idea of Artist As Brand is so unique to any education taught in any school, college, or university out there that it's understandable that there are some questions about what it is I teach exactly. This post is going to clarify the principles/manifesto of this course (some call it a movement) and exactly what value you will receive from your three days and $295.00 (tuition for 2010 only).

What is Artist As Brand?ARTISTart·ist [ahr-tist]–noun1. a person who produces works in any of the arts that are primarily subject to aesthetic criteria.2. a person who practices one of the fine arts.3. a person whose trade or profession requires a knowledge of design, drawing, painting, etc.: a commercial artist.4. a person who works in one of the performing arts, actor, musician, singer; dancer, public performer.5. a person whose work exhibits exceptional skillBRAND[brand]–noun and verb1. kind, grade, or make, as indicated by a stamp, trademark, or the like.2. a mark made by burning or otherwise, to indicate kind, grade, make, ownership, etc.3. a kind or variety of something distinguished by some distinctive characteristic.4. to impress indelibly.5. a brand name.The essence of these two words together can be defined thus... a creator who has made their mark! The goal of Artist As Brand is to connect the individual to their purpose, art and prosperity. Connecting your art deeply with your truth creates a mark that is so is authentic and profound it embodies a unique power. Align this vision with your individual collectors through targeted marketing techniques and you begin to build a one of kind Art Empire that can sustain you financially for the rest of your life.Some fine artists scoff at the word brand. Whether you like the word or not all visionary creators throughout time who have made their mark on humanity are brands. They are remembered for their impact on the collective consciousness of the planet and many are household names.I call the Artist As Brand workshop an artist boot camp because it is a highly focused three days with the intention of aligning and defining (in some instances re-aligning and re-defining) the purpose and direction of an individual's career path. We start deep in the heart and move outwards connecting your talent to your marketing, patrons and collectors so there is perfect alignment. The knowledge for this workshop is derived from 28 years working as a professional artist inside and outside of the publishing, film, and gallery industries as well as teaching higher education.The following is what all participants will be learning in three days and what they will leave the workshop with. Individuals work alone and in groups.DAY ONE. DECLARE YOUR PURPOSE- You will learn your Core Virtue. Knowing your core virtue is the first step to establishing a foundation which your career is built upon. This intimate part of yourself is a driving force in your life, it goes deeper than your art. Declaring your core purpose aligns your heart with your art in a profound manner.- Design a personal logo/heraldic shield to represent your Core Virtue. You create a simple image that will represent what you just learned about yourself.- Design a Vision Board. This template is defined by everything you love in your life, what turns you on and keeps you motivated as a unique individual. The Vision Board creates the niche markets that will be your domain, and will make up your one of kind art empire.- Practice the art of the Blurb. You learn how to introduce and represent yourself to people. Most artists do not have a clue how to speak with others about who they are and what they do. This exercise is designed to increase your confidence and generate interest in who you are and what you have to offer.-Every workshop will include special guest lectures by esteemed  individuals who encompass the Indie Art Spirit. Guests include art writer Peter Clothier, licensing expert Maria Brophy, social media master & botanical perfumer Roxana Villa.DAY TWO.  PLAN YOUR BRAND- Design your art and product line. We look at artists who are successful in this area, and new approaches to making income from your art. Then we define what art and products can manifest from your Vision Board.- Create an innovative marketing blueprint that integrates high tech and high touch medias. We look at these two very different but synergistic marketing models. You learn how to best utilize these promotional mediums.- Learn the simple yet powerful art of business and commerce. Are you an art hobbyist or an art professional? This is a short lecture on straight up, common sense business practice. If you are selling art you are a business, start acting like one.- Connect with artist entrepreneur leaders. Creating community and hooking up with those who are successful will keep you inspired and in the company of great people.DAY THREE. EMPOWER YOUR PROSPERITY- Commit to sustainability. You will design a five year marketing strategy that takes a serious look at your finances, living situation, and overall goals personally and professionally. What is possible? Connecting to your BHAG.- Recognize the potential in team building, and the power of a Mastermind. Your peers can be some of your greatest assets from a personal, professional and moral support capacity. You will start this process right in the class!- Conceptualize a product ready for manufacture. We begin to look at the details of what its going to cost in labor, time, and materials.- Review- In addition participants will have access to other career enhancing promotional opportunities only available to Artist As Brand students! Some of these details can be found on the ABOUT page.Now you are ready to create your own Art Empire! I hope this info helped clarify the purpose and design of my class. Come on join the Indie Art Revolution! Sign up for a class near you today.“See what participants are saying.To your artist empowerment and prosperity,Greg

Spalenka

A big thank you to all the Orange County talent who took the time to add their opinions to this survey on the state of the arts. This questionnaire included responses from fine artists (painters, sculptors, photographers, etc), illustrators, concept designers and animators for film and games, graphic designers, and  individual art empires.Download this PDF for the resultsWhat was learned?1. The majority of you have your own art empires (75%)! I am curious about those art empires! A smaller percent were in publishing, film and game industries, graphic design.2. 100% of you were up and running in your line of work. Of the that amount 40% were having a difficult time, or just starting.3. At least a few of you were doing very well.  Almost half were getting by in their art careers and 61% were struggling and/or changing their direction altogether.4. Half the Illustrators were doing good enough, a little less than half were unhappy with the state of their industry.5. Not many Film and Game designers, animators, etc. in this survey. Two were doing good enough. One was looking for more fulfillment.6. The Fine Art group was doing very poorly and were looking for some art prosperity.7. Who felt they were living and working from their heart and doing what they love? Most  were living from their heart “part of the time.” There were some whose lives hovered around their heart.8. Who was ready to take their life, creativity, and career to another level of fulfillment?  The majority by far were open to taking their abilities to new heights, and 4 decided to take the Artist As Brand workshop to explore their potential.CONCLUSIONSThis slice of the Orange County art community tells us that about half are doing well enough to pay their bills, while the other half are struggling and/or looking to start over.I applaud the talent that is weathering this downturn in the economy. For the rest of you creative art spirits who are struggling, be the change you wish to see in the world. That change starts with you of course.The economy will always go up and down. Our goal is to implement a strategy now that will take advantage of the new upswing, as well as minimize the results of a down turn in the future. Its important to remain pro-active, so do something!Most of you were living from the heart part time. My question is why not all of the time?! Living from your heart is vital for creative/financial sustainability and happiness. Yes, it is is possible to live from your heart all of the time. This paradigm shift in awareness is powerful and profound, because it is really core to who you are.Learning your Core Virtue is the foundation of the Artist As Brand workshop. For some students it is the most important part of the class. Professional illustrator and recent workshop graduate Katy Betz states, “Deciphering my Core Virtue has given me radical entrepreneurial energy!”More Testimonials.I am curious about those individuals who are creating individual art empires. Who are you and what are you doing that is bringing you prosperity? Speak to me and I will share your story! I am sure many artists would love to hear about your success. Please contact me directly.Peace and ProsperityGreg

Steam Punk was big this year.

Just returned from another whirlwind San Diego Comic Con. Planning and running a booth for this event is a lot of work. I learn something new every year and will be sharing some booth insights soon. One thing is for sure, Comic Con is about images. Art and stories come to life in millions of different ways here, but sometimes it is the people emulating existing popular art icons or creating their own that become the show. Here are a some fun ones that came to my booth or were hovering nearby.

The super heroes were young...

and not so young.

They were different colors...

Did I mention Steam Punk was big this year?

More Wild Costumes here...

Then of course there are the artists and creative types of all kinds. Here are a few...

Chatting with the amazing Rick Meyers

The incomparable Barron Storey with Claire Mckean

Mistress of the art spirit, Tara McPherson.

Comic Con is full of revelations, curiosities and inspiration galore. More about Comic Con in my next post. Come visit next year.

Peace and artist empowerment

Greg

Bee Prosperity for Flowers of Fortune Art Card Set & Game

It's that time of year again when the world of popular art culture collides with the city of San Diego. I have been frequenting this event since 1990. I was part of Allen Spiegel's booth ASFA for many years and then decided to trek out on my own and acquired a booth. Preparing for this event takes weeks sometimes months, and when it is over takes a solid week to recover. It costs money to create product, pay for the booth, hotel, meals, etc. hence the investment can be large. Not much sleep is allowed, everyone is running on reserves of nerve energy as meetings and parties go into the wee hours. Then you get up early to man your booth, sell your wares and conjure up new fans and patrons. The cycle starts up again for four days straight.

Even though Comic Con is a lot of work most exhibitors return year after year, because of the events vitality. Seeing my artist friends come from all over the world to hang out for a week is inspiring. I love the show and tell facet.

Gracing the Dawn for Flowers of Fortune Art Card Set & Game

Setting up a booth is an art unto itself. Read this article on Roxana's Illuminated Perfume Blog about our strategy for this years booth. Every year we strive to make it more interesting than the last. My other goal is to out do what I manifested the year before in art. This time I have created and devised a Limited Edition Art Card Game! Called Flowers of Fortune (website coming soon) there is a scratch off game facet where participants can receive my posters, prints, card sets, and cash. The odds are very good in that there is a prize for every 40 cards. However everyone is winner as fortunes and special quotes are waiting beneath the scratch off designs.

Roxana formulated a beautiful perfume to accompany the Gracing The Dawn card. Come to the booth 5553 and experience this exquisite essence. You will swoon. (Illustrators area) Enter through the double doors of Lobby G, near Starbucks, the booth is on the right front wall. Look for the Shabby Chic booth with the Gracing the Dawn banner.

Don't forget to attend this! I am moderating an Artist As Brand panel discussion Friday 23, 6:00-7:00 RM 8, with Arnie Fenner, Mark Murphy, Ciruelo, Tara McPherson, Donato.

See you all soon!

Art and Empowerment

Greg

Produce Your Own Unique Art Empire!

See what Art Professors, Professionals, and College Students are saying about the Artist As Brand Workshop Here.

FIND ART GALLERYAugust 6, 7, 8 Friday-Sunday 10AM- 8PM1640 Superior Ave. Costa Mesa, CA 92627

With Special Guest Lectures by writer and art critic Peter Clothier, licensing expert Maria Brophy, social media master & botanical perfumer Roxana Villa.

Please read the REGISTER page before signing up.

Learn more about Artist As Brand on the ABOUT page.

Greg Spalenka

In this high tech world it can be easy to forget the importance of human connection. An infant and mother understand this crucial bonding, and as we grow this personal connection to touch and intimacy never really leaves us. In life our relationship to others reflects how successful we are at communicating our passions, desires, ideas. Union is key.

In business and commerce this facet of interconnectivity is called networking. In art networking we endear ourselves to our peers, fans and patrons to help build our art empires. Our supporters become the mortar between the bricks. I am always on the lookout for alignments, new connections and venues where I can meet extraordinary individuals. I contacted Peter Clothier whom I learned about through his lecture at LCAD. Though we initially met online which culminated in an interview of him for my Blog we also recently had a lovely lunch together. It is truly wonderful to meet like minded souls in person! We realized our viewpoints were deeper than expected and are now talking about collaborating on some workshops.

Mark Murphy whom I just interviewed is another alignment with who I am collaborating with. Roxana my wife and I are part of his Survey Select exhibition opening this Thursday, and I am presenting an Artist As Brand workshop in San Diego in conjunction with the show.

Two fantastic networking opportunities are coming to California. The  Illustration Conference is this week in Los Angeles!  Artists are coming from all over the US to this event. I will be there networking and meeting awesome new people. Who else is going?

How about the largest event for popular art culture in America?! The San Diego Comic Con is held next week July 21-25. I will be there at my booth 5553 and moderating an Artist As Brand panel discussion Friday 23, 6:00-7:00 RM 8, with Arnie Fenner, Mark Murphy, Ciruelo, Tara McPherson, Donato. My new  Flowers of Fortune limited edition art card set and scratch off game premiers at Comic Con too, (and at FlowerFortune.com on July 21) where you can win one of my giclee prints, other printed items, and up to $1000.00.

Events like Comic Con increase your fans and patrons. 125,000 people move through the doors of this convention in five days. Imagine if only one in every one thousand people stopped by your booth. Being a part of this event for over 20 years has taught me the value of  growing your support group in venues like this.

Some people will argue that it costs too much to be a part of these gatherings. All promotion has a price. This is an investment in yourself.

Events like these are important to the artist for exposure, new ideas, inspiration, sales, support, and new connections. Like the mother and her new baby, union and bonding with your peers and your buyers will bring you closer together. Technology has it's place, but remember the importance of face to face.

To artist empowerment,

Greg

Brendan Monroe (detail)

I have known Mark now for many years, watching him rise as a graphic designer, publisher of fine art books, event designer, artist, and now film maker. The one thing that has always stood out for me about Mark is his commitment to championing the artist. He is always ready to raise that flag and wave it for someone he believes has a uniqueperception.Mark is putting together a huge exhibition called Survey Select (Private opening July 15) with 55 artists from around the world. It's really more of a multi-media event as the show is only one part of the festivities. I am presenting anArtist As Brand Workshop at the gallery space/museum in San Diego, with Mark, Roxana, and other possible guests. It will be awesome!Mark took a moment during count down to the opening of Survey Select to answer some questions about his inspiration and what he loves!GS : Tell me why you love what you do.Born and raised in Cleveland, Ohio puts you in the state of mind to get things done. Grey weather for most of the year encouraged me to discover space that allowed creative freedom. My life long mission has been to collaborate with creative minded clients, archive living artists and create inspired exhibitions for the public. Oh yeah, I love to design for clients, book publishing and film industries.

Matt Furie featured in the next Scribble Film

GS : Tell me a little about your "Scribble" documentary.Scribble.08 was filmed in 2003 capturing the heart and soul of the Southern California art movement. It was more than a film, it was a historic moment that needed to be captured on film, as the Clayton Brothers were inspiring a new generation of artists that included Jeff Soto, Martha Rich and Camille Rose Garcia. Scribble.08 was filmed with DV cams with friends piled into a Jeep fighting through 8 hours of highway traffic over the course of 2 weeks. TenStories backed me with editing support and MANUOK scored a great soundtrack. The public response has been great and the film has been featured at the Kent Film Festival in CT, DocuWest in CO and New Film Director’s in NY. Volume two is in production featuring Souther Salazar, Mark Todd, Esther Pearl Watson, Matt Furie, Shawn Barber, Kelsey Brookes and many others.

GS : You have an awesome art exhibition, "Survey Select" opening July 15th in San Diego with artists from around the planet. What was the inspiration for this show and what makes it different from your other venues?“Survey Select” is an exhibition that celebrates Narrative Art and 55 fine artists from around the world. The exhibition is a modern day salon that introduces the public to visual storytelling, critical writing, live performance, films and a workshops held in the space over 8 weeks from July 15-Sept 5. “Survey Select” looks to inspire new thinking in the world of contemporary art by establishing a select grouping of talented artists free of intellectual labeling.

Beautiful Loosers, Scribble.08 and 7 films featured during double feature film nights

What makes “Survey Select” is uniquely different from past exhibitions, “Heaven and Hell,” “Dialogue,” “SuperHero” and Miami Art Basel exhibitions, because it is a museum installation that features a conceptual space that houses art, educational materials, films and supporting artists who specialize in fragrance, interior, creative writing and musical design. Eight weeks provides everyone the opportunity to travel to San Diego and participate in the exhibition.

Traveling artists featured at workshops and Survey Select receptions

GS : You will be on my panel with Arnie Fenner, Ciruelo, Tara McPherson, Donatoduring this coming Comic Con (Friday, 23, 6:00-7:00PM. Room 8 ) for a discussion about artist empowerment and sustainability. How do you define artistic empowerment?Artistic empowerment starts with invitation and continues with purposeful exchange. For me, sustainability comes from public and private support. The art world is riddled with folks who look to make investment or turn on an investment, and for me it is more about soulful exchange. The honorable exchange is to archive living artists in books, films, exhibitions and critical essays. You never know what you are onto, and history beyond my years will be the final judge. (You can see more in my personal manifesto).

-1

Scott Daniel Ellison : Shawn Barber : Mark Todd

GS : I am presenting an Artist As Brand workshop at your gallery in August in alignment with your exhibition. How would you define a brand? Do you consider yourself a brand?

Brand is a notion for the complete package that starts at the core of who you are. If it is applied to a product, it is the essence of a product, and if it is a person, it is about where you come from and what you are about. Brand is really a corporate word for “soul.” Yes, I am a lifestyle kind of an artist. It is all encompassing, all moments of each day, the opportunity to exercise the left and the right side of my brain. I think I am much better at the creative side.

Tasha Kusama : Miss Van

GS : What do you feel artists will gain by taking this course?The course will help me take a moment to reflect on the process and progress of my career and offer a concentrated moment to enhance and focus. I look forward to the opportunity to take a moment for myself, which typically, almost never happens. For artists, I believe that the course will help redirect focus and assist in the narrative of their personal pursuits. Very important facts when it comes to explaining what it is that you do to others, especially museums, collectors and galleries.

Mark Todd featured in the next Scribble Documentary

GS : Any last pearls of wisdom?

Pursue your inner creative at all times. Take a moment to enjoy.

Thanks Mark! I will see you soon at your opening ofSurvey Select, at Comic Con and for my Artist As Brand workshop!

To empowerment and prosperity,

Greg

Learn the secrets to creating your own unique art empire.Bring clarity to your life, art and prosperity.

See what participants are saying about the Artist As Brand Workshop Here.

With Mark Murphy and the “Survey Select” Art ExhibitionAugust 20, 21, 22 Fri-Sun 10AM- 8PMWonderbread Factory 171 14th St. San Diego, CA. 92101

With Special Guest Lectures by art publisher/producer/film maker Mark Murphy, writer and art critic Peter Clothier, social media master & botanical perfumer Roxana Villa and more.

Please read the REGISTER page before signing up.

Learn more about Artist As Brand on the ABOUTpage.

Tuition- $295.00

Students- $250.00

I just finished teaching an Artist As Brand workshop in Provo, Utah. It brings me tremendous pleasure to see recent graduates, professors, and professionals working together to transcend their creative and professional lives. The gratitude I feel is the sincere appreciation of seeing individuals confront their fears and take hold of their destinies in new ways! There is a natural high that imbues the spirit when  potential meets accomplishment.I feel a physical, mental and spiritual shift inside these students when the last day arrives. You can see it in their bodies, in their eyes, and hear it in their voices. They recognize it too, and are very vocal about it! This feeling can be experienced in any endeavor where the outcome reflects a strong sense of new awareness, and confidence. I share with you a few thoughts, a few moments with this intimate group of devout souls. I thank them all for the insight they have brought to me as a teacher too."It's inspiring and motivating for me to be around so much creative talent. I really needed and enjoyed the workshop. It was just what I was looking for to rejuvenate and focus my own artistic energy. Now I just need to organize and balance that energy with the demands of my daily life. I want to thank you, Greg,  for coming out."- Thomas Royal Tolman, Artist, Sculptor

Photos by Richard Hull, Julie Bean, Ashley Glover, Thomas "Royal" Tolman- This pic Richard Hull, Ashley Glover, Rebecca Wessman

"Intense! Greg referred to the workshop as a “boot camp”... the information, guidance, and self-awareness I obtained was truly empowering. I’m much more confident in my potential."- Richard Hull, BYU Professor, Artist

Richard Hull, Tom Tolman, Julie Bean, Ashley Grove, Rebecca Wessman,Amber Erdmann, Me, Ben Sowards, Jay Fontano

"The workshop was far beyond what I thought it would be...I was very impressed with the amount of revealing information I learned about myself and that of marketing strategies. I would strongly recommend this workshop to anyone that is in a slump or would like to learn new and interesting marketing strategies."- Julie Bean, Artist

Amber Erdmann, Tom Tolman

"It was a great experience. Looking forward to hearing about everyone's progress. It was fun hanging out with all of you and getting better acquainted with the process."- Amber Erdmann, Artist

"I just wanted to say again how much I enjoyed the workshop. My mind has been going non-stop since and I am determined to put it to work now."- Jay Fontano, Artist

To Empowerment and Prosperity,

Greg

I am off to Provo, Utah to present a Workshop. BYU canceled my workshop for low enrollment, but a group of inspired and courageous artists would not take "No" for an answer! So I am flying out today to bring Artist As Brand to the SpringHill Suites, Thursday-Saturday.

I have much respect for individuals who are willing to confront the fear of change in their careers and in themselves. Transcending old ways that do not serve us are like breaking bad habits. So many individuals remain stuck for so long they forget the art of reinvention!  I know how difficult this is as I am in the process of reinventing myself at this moment too! Our spirit wants to branch out and rise up. May we remain aligned with this purpose and grow with it's magnificence.

This group of creative souls appears ready for the transformational bootcamp coming their way. Lets see how they do!

I will post updates!

Robert Barrett

The art department chairs and faculty at Brigham Young University are a dedicated bunch. For decades they have been taking students on trips around the country to meet working artists, industries that support them, and open their newly trained eyes to the possibilities of new worlds. Bob Barrett, one of the professors at BYU, along with his sturdy crew of faculty have stopped by my studio many times to talk about art career potential. I finally visited BYU early this year to lecture, and am returning June 15-17 to present an Artist As Brand workshop. I am amazed at the creative vitality in this college town and surrounding areas. The arts are very much supported here.

This post gives me a nice opportunity to celebrate Bob. For as long as I remember Bob has been a calm and determined creative force. 28 years teaching at BYU, also The University of Utah, The Kimball Center, The Salt Lake Art Center, and City Colleges of Chicago reflects his commitment to education. He has had a number of solo exhibitions at universities and art centers. Devoted to his family, faith, teaching, and art, Bob embodies a classical quality that is steadfast and timeless.

*Bob answered my questions in capitalized letters, so I decided to keep it that way.

Greg: You are very much respected as an educator and an artist. How would you define success?

Bob: I'M ACTUALLY MORE OF AN ILLUSTRATOR AS I WORK PRIMARILY THROUGH COMMISSIONED WORK; BOOK, EDITORIAL ILLUSTRATION, AND PORTRAITS. HOWEVER, I ALSO DO PERSONAL WORK.I THINK SUCCESS MEANS DIFFERENT THINGS TO DIFFERENT PEOPLE;  TO ME IT MEANS FOLLOWING YOUR PASSION AND BEING ABLE TO FIND THE VIRTUES, RATHER THAN THE LIMITATIONS IN EVERY OPPORTUNITY. ATTITUDE HAS LOTS TO DO WITH IT. ON A PRACTICAL SIDE, I BELIEVE IT ALSO MEANS THAT YOU ARE ABLE TO MAKE A LIVING DOING WHAT YOU LOVE TO DO. TAKING CARE OF MY FINANCIAL RESPONSIBILITIES AND BEING ABLE TO PROVIDE GOOD THINGS FOR MY FAMILY HAS SOMETHING TO DO WITH SUCCESS FOR ME.

silent night1

Twilight

G: Are you happy and content with your career, or do you desire something more?B: SO FAR I AM HAPPY WITH MY ACCOMPLISHMENTS THOUGH I BELIEVE A "HEALTHY DISSATISFACTION" STOPS ME FROM BECOMING COMPLACENT. I AM A PERSON WHO IS MOTIVATED BY LEARNING NEW THINGS AND HAVING NEW EXPERIENCES, SO I AM ALWAYS LOOKING FOR NEW OPPORTUNITIES. I LIKE TEACHING AND THE OPPORTUNITY TO GIVE BACK THINGS THAT WERE GIVEN TO ME BY OUTSTANDING TEACHERS ALONG THE WAY. THERE IS SOMETHING VERY REWARDING IN SEEING STUDENTS DEVELOP AND IMPROVE THEIR ABILITIES AND TALENTS.G: I love the statement:we are all standing on the shoulders of giants. We are learning all the time, and when that knowledge is shared we are encouraging self empowerment. How do you define artistic empowerment?B: I WOULD DEFINE ANY EMPOWERMENT, INCLUDING ARTISTIC, AS A SENSE OF CONFIDENCE IN YOUR ABILITIES AND IN THE OPPORTUNITIES LIFE PRESENTS TO YOU. SOME CALL IT A POSITIVE MENTAL ATTITUDE WHILE OTHERS MIGHT CALL IT THE ABILITY TO HAVE FAITH. I WOULD SAY IT HAS SOMETHING TO DO WITH MOTIVATION AND THE DRIVE TO SUCCEED. I HAVE TAUGHT MANY STUDENTS WITH TALENT WHO HAVE NOT DEVELOPED TO THE DEGREE THAT OTHERS WITH A SENSE OF SELF-EMPOWERMENT HAVE. I HAVE TAUGHT MANY STUDENTS HOW TO DRAW AND PAINT BETTER BUT ITS MORE ELUSIVE TO KNOW HOW TO TEACH THEM TO HAVE MOTIVATION.

Ballet Dress

Ballet Dress

G: Self motivation is key to empowered independence. This is why it's so important that your creativity and talent be aligned with what you love. BYU focuses on teaching conceptual and technical image making skill sets with an eye on preparing artists for the publishing, gallery, and entertainment industries. What could be some alternatives to these corporate models?B: SEVERAL OF OUR STUDENTS ARE HAPPY WORKING WITHIN THE TRADITIONAL STRUCTURES THAT ALREADY EXIST IN  THE VARIOUS MARKETS YOU MENTIONED. HOWEVER, OTHERS WANT TO BE ENTREPRENEURS AND APPROACH THEIR CAREERS IN A MORE CREATIVE WAY. MANY OF OUR STUDENTS ARE FEMALE AND ASPIRE TO HAVE CHILDREN AND FAMILIES. THEY ARE LOOKING FOR ALTERNATIVES TO A CORPORATE MODEL. SEVERAL HAVE FOUND WAYS TO BALANCE AN ARTISTIC CAREER WITH THAT OF RAISING CHILDREN AND TAKING CARE OF A HOME.  THEY HAVE STUDIOS IN THEIR HOME WHERE THEY DO THEIR CREATIVE WORK. SEVERAL ARE GREAT AT SELF-PROMOTION WHILE OTHERS HAVE AGENTS WHO PROMOTE THEIR WORK.G: Home based businesses are growing, especially when you understand how the internet can work for you. Its a whole new world of possibility. How you promote represents a huge part of your success. I have lots of artists ask me about agents. I tell them, no-one is going to sell yourself as well as you can. That being said, they can represent a stream of income if they are good at it. How would you describe artist sustainability?B: I SUPPOSE ARTISTIC SUSTAINABILITY IS LIKE ANY OTHER SUSTAINABILITY.  YOU HAVE TO HAVE THE PASSION AND KNOWLEDGE OR SKILL SETS IN PLACE TO CONTINUE TO BE VIABLE. OUR MORE SUCCESSFUL STUDENTS, THOSE WHO HAVE ONGOING CAREERS SEEM TO BE THE ONES WHO KNOW HOW TO SOLVE PROBLEMS AND STAY "LIGHT ON THEIR FEET." THEY ARE FLEXIBLE AND ABLE TO MOVE AND CHANGE AS MARKETS CHANGE. THEY FIND THE OPPORTUNITIES IN A FLUCTUATING INDUSTRY.

Dancer

Dancer

G: Flexibility is important. I encourage building an industry around your own art empire. That way you know where you are at any given point in any economy, because you have built a foundation that is based on loyal supporters. Artists are more limited when tied to a corporate structure. That being said, how do you handle fluctuating economic factors in the professional corporate world?B: WELL, I SUPPOSE ANY ONE WHO IS PRUDENT PUTS THINGS AWAY FOR A RAINY DAY. IN OTHER WORDS, HAVE SOME SAVINGS AND RESOURCES AVAILABLE TO CARRY YOU OVER WHEN THERE ARE DOWNTURNS IN THE ECONOMY OR WHEN THINGS CHANGE. I THINK IT IS ALSO HELPFUL TO NOT PLACE ALL YOUR ENERGIES IN ONE FIELD OR SPECIALIZATION. TO HAVE AND TO BE ABLE TO BALANCE SEVERAL "IRONS IN THE FIRE" IS OFTEN HELPFUL. IN MY OWN CASE, I DO ILLUSTRATION FOR A NUMBER OF CLIENTS BUT I ALSO TEACH AND DO WORKSHOPS. I AM ABLE TO PAINT PORTRAITS AS WELL AS LANDSCAPES AND ROUTINELY ENTER MY WORK IN EXHIBITIONS AND SHOWS. I HAVE WRITTEN A NUMBER OF ARTICLES FOR MAGAZINES AND TRADE PUBLICATIONS AS WELL AS A BOOK ON LIFE DRAWING. I BELIEVE IT IS ALSO HELPFUL TO ATTEND CONFERENCES AND WORKSHOPS - TO NETWORK AND EXPERIENCE NEW THINGS.G: Multiple streams of income is a smart strategy. Any thoughts or comments on Artist As Brand coming to BYU?B: I BELIEVE THIS IS A UNIQUE OPPORTUNITY FOR OUR STUDENTS AND FORMER STUDENTS TO DO EXACTLY THAT- ATTEND A WORKSHOP AND HAVE A NEW EXPERIENCE. THERE WILL BE AN OPPORTUNITY TO BE EXPOSED TO SOME GREAT PRINCIPLES RELATED TO SELF EMPOWERMENT BUT ALSO THE OPPORTUNITY TO SEE, MEET, AND NETWORK WITH OTHER ARTISTS.

20225524

G: What do you think a brand is? B: I SUPPOSE THE TERM MEANS FINDING AN IDENTITY, WHAT UNIQUELY LABELS OR DEFINES YOU AND WHAT YOU DO OR ARE INTERESTED IN DOING. SUCCESSFUL BRANDING IS THE ABILITY TO CREATE A PERSONALITY OR COMMODITY THAT IS ASSOCIATED MAINLY WITH YOU AND YOUR WORK.G: I ask this because the word "brand" appears to be a loaded term especially in fine art circles. I believe the word "brand" has been branded! However to be clear... A brand is a purpose transformed into a product or service that connects to people, the planet, and beyond. The key word here is purpose, and specifically your purpose.Any last pearls of wisdom?B: WE ARE LOOKING FORWARD TO HAVING YOU COME BACK TO BYU AND SHARE YOUR ENERGY AND ENTHUSIASM WITH US AND OUR STUDENTS AND ALUMNI.Thank you Bob! You are such a gentleman. It's an honor to know you and connect with your grand art spirit.I look forward to seeing you and all the talented individuals associated with BYU, June 15-17 for the workshop, and on the 19th for the Illustration Alumni Show. Lets energize our potential, and power up prosperity together.HERE ARE THE QUESTIONS FOR ALL BYU ALUMNI!1. HOW MANY OF YOU ARE ILLUSTRATORS? WHO IS HAPPY WITH THEIR CAREER AND MAKING ENOUGH INCOME TO PAY THEIR BILLS?2. HOW MANY OF YOU ARE WORKING IN THE FILM OR GAMING INDUSTRIES AND ARE HAPPY WITH YOUR CAREER? HOW MANY ARE ALREADY BURNED OUT?3. WHO IS SHOWING IN GALLERIES AND HAVING CREATIVE/ FINANCIAL SUCCESS?4. WHO FEELS LIKE THEIR CAREER IS JUST STARTING? HOW MANY FEEL YOUR CAREER IS OVER? WHO IS READY TO RE-INVENT THEMSELVES?5. WHO FEELS THEY ARE LIVING AND WORKING FROM THEIR HEART, AND DOING WHAT THEY LOVE? IS ANYONE READY TO TAKE THEIR LIFE, CREATIVITY, AND CAREER TO ANOTHER LEVEL OF FULFILLMENT?THANK YOU EVERYONE! I LOOK FORWARD TO YOUR ANSWERS.PeaceGreg

Is fate tied to intention?Have you ever noticed that it seems inevitable at times when specific people pop into your life? It feels as if the universe is pushing both of you together. This happened to me recently with Peter Clothier. By his own words, he is a reformed academic, now fifteen years in recovery, he has returned in recent years to teaching, in mostly non-traditional ways: in workshops, continuing groups, and individual coaching and mentoring for artists and writers. I missed his lecture at LCAD last semester, though some of my students made it and enjoyed him immensely. When Clothier's PERSIST: THE BLOG auspiciously jumped into one my Google searches I realized we had strands of art spirit glue connecting us. I contacted him.This man is committed to exploring the possibilities. Look at all his social media. All of it is fascinating. Check him out. You will definitely learn something!His Website.Blogs:TheBuddhaDiaries.comHuffingtonPostPodcast:The Art of OutrageHis new book Persist: In Praise of the Creative Spirit in a World Gone Mad with Commerce is a collection of musings on the art of the creative process.Needless to say, Peter is channeling the goods. He has a presentation and book signing at the Napa Valley Center for Spiritual Living, Sunday May 30. Go!I asked him if he would be kind enough to answer some questions that I have recently been serving up to college students, faculty, Chairs, etc.He graciously agreed! Enjoy.Greg- Where in the individual does art reside?Peter- In the mind, which is everywhere--heart, brain, body, bones, eyes...  The mind is the whole package, working all together.G- How do you define artist empowerment?P- It's self-empowerment.  No one is going to give it to you, nor even teach it to you--though the teacher can help you find it.  It comes only with time, through experience and growing familiarity with the medium and inner knowledge out of which we speak.  This is what we mean by an artist's or a writer's "authority."G- That sounds like living from the inside out. Lovely. How would you describe artist sustainability?P- I wrote a whole book about it--or a series of essays which came out as a book this year.  It's called "Persist."  Persistence is the ability to sustain one's vision and one's sense of purpose, despite all obstacles--and there are many of them in today's culture.  Again, this is a quality of mind.  It can be developed through a regular practice of discipline.  My own practice is meditation--an excellent model for the creative process.G- Meditation is part of my spiritual practice too, and it definitely informs my creative life. Most art colleges focus on teaching conceptual and technical image making skill sets with an eye on preparing artists for the publishing, gallery, and entertainment industries. What could be some alternatives to these corporate models?P- If I were to write an art school curriculum--and I won't be doing that, I quit academia twenty years ago!--I would be sure to include two elements that are most frequently forgotten.  The first would have to do with the value of discipline and practice, and of training the mind to focus on those things I want it to do rather than allowing it to wander off on its own whims and fancies.  The second would have to do with the holistic quality of the human experience.  This sounds a bit romantic, but it's not intended as such.  Our educational systems tend to concentrate on the activity of the brain, and too often to cut us off from other parts of our lives which are equally important: the emotional, the physical (yes! the body!) and the spiritual.  An integrated vision must incorporate all four of these elements.G- Focus and balance is a key to understanding ourselves, and our art. But in the context of living in a corporate world what can an artist do to weather fluctuating economic factors?P- Breathe.  I actually mean that seriously.  In our anxiety and our drive to "succeed," we forget to do this and we choke on our own needs and ambitions.  For the vast majority of artists, the reward is unlikely to be financial.  If you make a painting with the thought of selling it, you're probably in the wrong profession.  The trick is to follow one of the great Buddhist teachings, and learn not to get attached to outcomes.  If you're an artist and you need money (don't we all?), look elsewhere.  If you happen to be one of the fortunate few, congratulations.  And don't forget to keep "persisting," not only in your studio work but also in the pursuit of your goals outside the studio.  Just don't cling to a single notion of success, especially the financial one--because it may not happen and you have to keep doing it anyway.  Because you're an artist, aren't you?G- Keeping your eye on your integrity and your personal vision is vital to peace of mind and creative longevity. However I am also an advocate of making a living from your talent. Personally I think you can have your cake and eat it too! Now how big your cake is depends on you! I have observed over the last two decades the walls breaking down between the so called fine art world and popular art culture. The Low Brow art movement and artists like Takashi Murakami are examples of this. What is your opinion of this evolution? How does it benefit the artist?P- I don't care to make that distinction.  Art is art is art.  If you're out of the mainstream, you're probably on the right track!G- My sentiments exactly! Any final pearls of wisdom?P- How about: "Read my book?"  That's where I keep my pearls.  In a nutshell, see my previous answers.  To paraphrase Lewis Carroll's Father William, "I have answered six questions and that is enough... Don't give yourself airs.  Do you think I can listen all days to such stuff?  Be off, or I'll kick you downstairs."Cheers!Now that was English humor!Thank you so much Peter for your insightful answers. I am grateful fate threw us together. Of course I am sure intention had something to do with it! We shall have more conversations about the world of art and its evolution. Peter and I may align on an Artist As Brand workshop in the future. In the meantime peruse his Website, Blogs, and books. Knowledge and wisdom are timeless.To empowerment and our kindred purpose,Greg

Audrey Miller

Trace Mendoza

I am slated to present an Artist As Brand workshop at the Laguna College of Art and Design, next weekend May 28-30. Like the LAAFA students I interviewed in my recent post, artists have strong opinions whether they are students or not! LCAD students Trace Mendoza and Audrey Miller answered some questions about what they are learning and what is important to them. Audrey was in my Artist As Brand class and you can hear it!

Greg- What do you want to say with your art and why?Trace- With my art I want to convey to the viewer a distinct image that displays a strong narrative towards any topic, whether it be personal or commission.Audrey- I want people to know that it's alright to like a bunch of different things. If you have a style that you're comfortable with, that's great but don't be afraid to branch out and try something new. It's important to branch out and let others inspire you. If you don't, your work can get old and lose it's spunky fire.G- What are the attributes that make up a great artist?T- I think there are really two main attributes that make up a great artist. First understanding the fundamentals of producing work and the history of art in all mediums from Oil Painting to Digital imaging. Second would have to be the ethics of the artist. I am ultimately attracted to working with artists that have a "Do it yourself" work ethic.A couple months ago, my friend Eddie and I recorded a time lapse video of myself using house and spray paint to construct a large image onto a wall. With this video we were able to both promote ourselves with my creative process and also Eddie's Video editing capabilities. This was done on a extremely low budget and is now promoting both of us all over the internet.A- A great artist should be someone who respects others and their work as much as, if not more than, he / she respects themselves and their own work. Be proud of your work but don't get cocky. Stay humble. A great artist always wants to learn more and improve their skills but is also willing to help and teach others. Being an artist Is not all about the individual, it's about the collective art spirit of the world thriving together.G- You both have a very pro-active approach to art creation and a holistic view of honoring the collaborative art spirit. What do you think about having a career as an artist?T- My marketing strategy lately has been to network with Artist, Bands, and various companies to build my portfolio. My ultimate goal besides being a freelance artist is to teach. Eventually as a teacher I feel students will have a lot to gain from my perspective, and with these new artists, will come new inspirations that will keep my artistic fuel going.A- In short, I plan on selling my art online and at various art shows. From there plan on using profits to open a store / sell my art at other stores. By the end of 5 years I plan on having a full functioning store with staff, a fantastic webpage and I would like to donate a portion of my sales to organizations like the ASPCA and the humane society to help injurred and abused animals find a home.G- Big plans for large visions! What do you feel you have most learned most from the classes at LCAD? T- Because my Major is Illustration with an emphasis in drawing and painting and a minor in sculpting, I feel that I have grown as a well rounded artist that is knowledgeable in multiple styles and mediums. Classes lately that have been the most influential are my Illustration classes constructing narratives and understanding the ability to experiment, and my fine art classes which focus on encompassing the figure.A- The most important thing I've learned is that it's ok to make mistakes. I used to be one of those artists who refused to ever let anyone see my sketchbooks because I was afraid and ashamed of my "bad drawings". Now, I couldn't care less because those drawings are just for practice. They're not supposed to be masterpieces and if you happen to create something good on the first try, be proud but don't settle for it. Keep working on it to make it something great. They say there will always be someone better than you at whatever you do in the world. I use that phrase as motivation for me to keep growing as an artist and as a person.I'm disappointed that some teachers at LCAD don't emphasize that it's normal to not get something perfect the first time. They'll tell you to thumbnail your brains out but won't say it's ok to be wrong. Some students need to know that. That's the whole point of school, to make mistakes and learn from them.G- Can you name an artist you respect who is making a living from their art alone?A- Michael Phillips is a friend of mine and is a local artist in Laguna Beach. I've learned quite a lot from him about what it can be like to be an independent artist and how hard it can be especially when the nation is in an economic rut. He works his butt off to keep doing what he loves. It's definitely not the best way to become a celebrity over night, but if you're smart, determined and do what you love to do, you'll end up where you want to go.T- Dave Choe is the first artist that comes to mind. He's got a show going on at Lazarides gallery in Beverly Hills, designs for RVCA and has his own line of vinyl toys. He's proof that if you work hard enough success will follow.G- What are your thoughts about Artist As Brand principles? T- Audrey...A- Artist As Brand is all about doing what you love to do and making a living from it. Essentially, it's how to obtain your dream job. Growing up and definitely now as I am soon to join the working world, people always tell me, " when I was younger I wanted to do this... I WISH I had stuck with it.." I can't stand hearing that. If you want it so bad, get off your butt and go do it. Take the leap of faith and if you fall, get up an try again. People need to learn how to listen to themselves and learn how to take themselves seriously because those are key to finding out what makes them happy.Awesome! Trace and Audrey are going to do well especially if they can keep the attitudes and perspectives they hold dear to them now. Thank you both for your time and thoughtful answers. Onward and upward.To empowerment,Greg

Oil painting by Alex D.

I am slated to present an Artist As Brand workshop at the Los Angeles Academy of Figurative Art, next weekend May 21-23. The mindset of students in a colleges, universities and art institutions have always intrigued me. I remember my college years were akin to being tossed into a community pool. I then watched as different talents sank or swam. Teaching higher education for over 22 years has shown me that even though attitudes shift over generations there are principles that do not change. One timeless factor is artists want to be appreciated for their personal vision. LAAFA students Alex D. and Jonny H. answered some questions about what they are learning and what is important to them.

Greg Spalenka- What do you want to say with your art?Jonny- Ideally, I would love to reveal to people something about themselves. Something they hadn't been conscious of; whether that be a reaction, new train of thought or opinion, or deep-seated feeling.Alex- So far, as I am trying to figure out who I am as an artist and as a human being, my work has been a reflection of that search. I know that my work will go into many different directions, but I think it will always have that layer of 'searching'GS- What are the attributes that make up a great artist?J- Some of the attributes that make up a great artist are the ability to make someone think or feel a certain way that wouldn't otherwise be readily possible in the absence of the art. Someone who has suffered the hardships of self-denial and discipline. I think hard work always shines through in great art. Also, someone who has purpose. There's a lot of really good (not great) artists out there who are extremely talented, and producing really nice stuff. I think the ones who have a purpose that drives them to make their art are the ones who make the push into really "great" art.A- Meaning or content behind their work. Work that is original and not just following the times or trends for the sake of knowing what sells.G.S Do you want to have a career as an artist? J- I'd like to make a career as an artist more than anything else. I want it so bad I can taste it. Unfortunately, finding information that's of use to assimilating an effective marketing strategy is near-impossible. Good, useful information just isn't out there for someone who doesn't have a successful group of friends or intimate contact with a successful artist.A- I would love to have a career in art. I have no idea how I am going to market myself- blogs, websites and teachings, shows?GS- This is where the Artist As Brand workshop can help! What do you feel you have most learned most from the classes at LAAFA?J- The classes at laafa have given me a strong understanding of the fundamentals of drawing, painting, and composition. I'm just under two years into the program though, and I believe the third year will be more geared towards putting these three things together with my personal interests into a compelling body of work. I've also had some wonderful theory classes that have opened my mind to some of the more abstract concepts and ideas that go into making compelling art outside the realm of fundamentals and technique.A- Besides learning the technical skills, LAAFA encouraged me to start thinking about what I wanted to say with my work.GS- Can you name an artist you respect who is making a living from their art alone?J- Jenny Saville, Stephen Douglas, David Choe, James Jean, Phil Hale, Jeremy Geddes, Antonio Lopez Garcia, Anne GaleA- Jenny Saville, Lucien FreudGS- I know David Choe, James Jean, Phil Hale. I have had a booth at Comic Con for two decades and see them there quite a bit. James Jean in particular understands the Artist As Brand principles and integrates them beautifully into his marketing template. You are mentioning some artists who have made a name in popular art culture and in the fine art worlds at the same time. The walls between these two industries are breaking down opening up new opportunities that were not there before.J- I'm unfamiliar with "Artist As a Brand". It sounds like something that would be incredibly useful to me, I'd love to know more.A- I know it informs artists on how to market themselves which I know artist have a hard time doing.Thank you Alex and Jonny for sharing your creative journey. Honing your personal vision and creating great art is important, but if no-one sees it, and you cannot make an income from doing it, the circle is not complete. I am on a quest to educate artists how to complete that circle with that last piece called prosperity.To prosperity,Greg