Edutainment (also Info-tainment or entertainment-education) is a form of entertainment designed to educate as well as to amuse. This is an awesome way to explain subjects of intellectual interest. The message here is one I lecture about, and find very important in the context of preparing our children to live and thrive in a changing work environment. We have been taught a specific educational paradigm for a long time, and it's time to wake up to other possibilities.
EXPERIENCE THE ARTIST AS BRAND WORKSHOP RIGHT NOW ANYWHERE IN THE WORLD!
The Artist As Brand™ Online Workshop is up! Now you can work with me in the comfort of your home and experience what Sandra Chang-Adair says is "probably the most helpful and important class I have taken in my life.” Whereas the three day workshop is an artist bootcamp, the online version allows you to learn at your own pace, on your own time. The class will motivate and inspire, so expect an infusion of desire to build your art empire.
*Reservations for individual consultations per month is limited, so don't delay.
Go to ONLINE CLASS and reserve your spot today!
To your art spirit and prosperity,Greg
Spalenka
TODAY'S ARTISTS CAN SHARE AS THEY CREATE
In January Ann Powers wrote an intriguing article in the Los Angeles Times about the integration of artist and technology. No matter your creative discipline, talented individuals can share their process more readily now, allowing the final product to be perceived as an evolution. Interaction with an audience can even change the concept. Sharing your vision as an ongoing dialogue with your fans, patrons, collectors brings another dynamic to what an artwork can become. Read more here.
Have you showed the evolution of your work as it was being created? Does following the suggestions of your supporters help or hinder a piece of art?
To your art and prosperity,
Greg
The NYC gang- Ramomar Buckley, Greg Spalenka, Lynne Foster, Kari Christensen, Jerome Miller, Omari Cameron, Thomas Kowal, Matthew Wachnicki, (not shown Mel Odom, Charles Saputo, Nancy Hart).
AFTER
I just presented my AAB Workshop at the NYC Society of Illustrators with ten talented art professionals and college students. I want to thank Anelle Miller and Tom Stravinos at the Society for allowing the workshop to be held there. I am in gratitude to Mark Heflin at AI-AP for donating ten beautiful American Illustration Annuals for the participants. A thank you also to Karen Santry who is a true champion of the art spirit. It is always a pleasure to return to NYC even in freezing temperatures!
In my last post I shared someof these artist’s feelings BEFORE the workshop, now you will hear some AFTER workshop commentary. I will be adding comments to this post over the next week from the participants as they trickle in. Here are the first bunch...
"It was incredible Greg. I have been thinking about the workshop all week ."-Lynne Foster
"Just wanted to thank you again for this past weekend. It was extremely helpful and your willingness and hard work really meant a lot to me. "-Matt Wachnicki
"The class was intriguing. Thanks for the insights."-Mel Odom
"I'm getting back on my creative track! Right now I'm drawing out sketches & designs. I designed a website I'm finishing up. It was definitely an honor to meet you & the group last week."-Jerome Miller
"It was a privilege to meet you and I truly enjoyed participating in your workshop."-Tom Kowal
"The workshop was great! It was extremely inspirational... and gave me so many ideas and options to advance artistic opportunities. The whole experience was much more than I had anticipated. This workshop is definitely something that I would recommend to anyone who is aspiring to build their own career! Greg is an excellent instructor with an immense amount of positive energy! It was absolutely worth the time and energy."-Nancy Hart
"Wow. Thank you.You have finally put it all in perspective. I understand how to make my unique voice heard. And even more importantly you have dug down and brought out my core. I see the power and goodness of where my heart is telling me to go. I see honesty and courage coming together to make something better than what society is comfortable with. I see that there are going to be people who don't understand, but for others I know they have been waiting for this- just like me. I can finally stop waiting and dive into a new blue sea.You are making the world better for artists and everyone that is seeking a fulfilling and loving life.Thank you for being so generous with your time.It was a sacred experience."-Kari Christensen
AFTER WORKSHOP QUESTIONS
1. Did the workshop prepare you to define your career in a new and empowered fashion?
Kari:Yes it did. I feel completely excited about my work. And I am also excited about helping other creatives with their work. I finally have a clear vision and a plan how to make it happen. I can let go of the creative frustration I had before the workshop and focus.
Matthew:I certainly have a sense of direction I didn't have before taking this class. It was clear taking this workshop that the techniques we were learning are essential to getting ahead in today's market.
Tom:Yes, definitely. Discovering my core virtue has increased my confidence level, and the workshop in general helped me to think of myself as an entrepreneur.
Mel:It gave me some significant ideas on ways to broaden my scope.
Jerome: Yes, the techniques taught in the seminar pretty much put the pieces of the puzzle together.
2. Was it what you expected?Matthew:The workshop was more introspective than I anticipated but I found that to be very useful. Beginning at the most basic level of who I see myself has helped to define not only what my niche markets can be but also the type of work I should be creating. Kari:I was hoping to find a creative focus and develop a business plan. It was that and more. It was an intense self discovery and a reprogramming of some cynicism I picked up from working in the illustration business.Tom:More.Mel:I really went with no expectations. Jerome:I wasn't really expecting anything much since the seminar was new to me, but I did like the results.3. Did you learn new ways to accomplish your creative and economic goals? Kari:There were great new ideas. And discussions about things I have been doing for awhile. The amazing thing is AAB puts everything in a manageable perspective that is based on the individual's personal vision. A five year plan no longer seems overwhelming.Matthew:I really appreciated the blueprint concept. It's hard enough thinking a week a head, but I found it to be a very useful technique for setting realistic goals for myself and then working backwards to find ways to reach these goals. Tom:Yes. It gave me a blueprint to follow as well as practical advice, i.e. the nuts-and-bolts steps to take.Mel:Yes.Jerome: Yes, I'm more clear & organized on what I'm looking for & need to do.4. How was the teacher?Kari:Greg is an art guru and a great teacher. I don't know if there is anyone out there that can match his energy and heart for helping other artists.Matthew:Greg was fantastic. He is deeply committed to this process and seemed to fully understand what each of us was looking to get out of this experience. He really went the extra mile and it meant a lot. Tom:Excellent. I really felt Greg's sincerity in sharing his experience and information, as well as his commitment to every participant so he or she received the most value from the workshop. He gives 110% of himself.Mel:Committed.Jerome: Ridiculously Awesome! 5. Was the workshop worth the time, energy and investment? Kari:Obviously I am very happy with my experience. I could have used the information from the workshop years ago. For me, it tapped into the way I want to do my work and live my life. It was more than worth it.Matthew:This workshop was worth it for many different reasons. I only wish I had taken this class sooner. These tips and techniques are beneficial regardless of career level or how much some of us had already accomplished.Tom:Yes. I'm making a list of friends to recommend it to.Mel: I think so.Jerome: I plowed through snow & slippery ice on a sloppy hill by foot to catch the metro north train a mile and a half away from my house to be on time for the last two classes in the city. But to give a direct answer, YES! Thank you everyone for your comments. As more responses to the questions arrive I will post them. I am humbled by the gratitude, and yet each of these individuals dove inside themselves to find their clarity and empowerment. They remembered their purpose, what was really important to them, and now can bring it to the world with an entrepreneurial art spirit.To your art prosperity,Greg
Mel Odom
BEFORE
I am presenting an AAB Workshop at the NYC Society of Illustrators this weekend with a group of talented art professionals and college students. I want to share someof the artist's BEFORE feelings about the workshop. The amazing Mel Odom, Matthew Wachnicki a recent graduate of SVA, illustrator Kari Christensen, and FIT student, Ramomar answer some questions about what they expect from this weekend. Next week we will hear the AFTER workshop feedback.
Matthew Wachnicki
The art world is changing all around us at a rapid rate of speed. How do you see these changes affecting you?Mel: Clearly I have to function within the current art world. Currently I’m dealing with a gallery in London and working on a toy project that I think would be huge in Japan. One must now think in an international scope for one thing. Also new media constantly expands the limits of how art can be used and misused.Matthew: I hear many scary things about the state of the illustration business today. Our field is shrinking, paint and canvas are being replaced by a stylus and Cintiq tablet, stock illustration is the devil, and the current economy is making it harder for Art Directors to spend money on illustrations. I've had a very hard time finding work up to this point and I can only assume that all of these factors are contributing to scarce opportunities. Kari:Digital tools have changed the way I create my work. These tools are helpful but they are also sometimes limited compared to traditional tools. Also there many outlets online for showing work. That is great until I find myself working on social media or fixing my website- when I would rather be painting and improving my work.Ramomar:The changes I see in the art World is similar to what I see happening to the music industry, you can't depend on the Record labels anymore, you have to go digital meaning CD sales are down. Most musicians make their money on tours now. It would be same for artists, you can no longer depend on a gallery, you have to put your self on tour to sell yourself. You have to have a online following as well as people you meet that support your work.
Kari Christensen
You are about to embark on the Artist As Brand Workshop this coming weekend. What do you feel the workshop is about and what do you expect from it?Mel: I’m hoping it’ll give me a better sense of how to function within this new, expanding (exploding) art world. I’m very good at the creative, right brain part of it all, just not so good at the other side.Matthew:I learned about this workshop on the Society of Illustrators website and I'm very eager to experience it first hand. I'm hoping to be able to set specific realistic goals for myself as far as which markets I should be targeting and the ways in which I should be approaching art directors. Also any advice regarding my painting and the development of an individual look would be extremely helpful. Kari:I feel like the workshop is about focusing my vision and business plan and I hope to learn how to do that.Ramomar:I feel the workshop is a great way to listen to someone who had a long run in their art career with the ups and downs they experienced, and how they got out of it so you can prepare yourself for your own ups and downs too.
Ramomar
Do you have any specific goals you feel the workshop will help accomplish?Mel: Perhaps look at my body of work from a different, broader perspective. Sometimes seeing one’s self and one’s strengths is difficult.Kari:Hopefully it will really help the struggle of focusing my vision. The workshop would be worth gold to me if I can discover a path that can bring these different artistic visions together or at least prioritize them in some way. From there I want to map out a business plan for that vision.Matthew: I graduated from the School of Visual Arts last May. Since then the majority of clients I've worked with have wanted me to emulate very specific styles and I've found myself trying to replicate specific looks (Edward Gorey, Frank Frazetta, etc.) which don't necessarily look anything like my 'normal' work. Like most young illustrators I'm very 'style conscious' and while I don't feel that my work has a definitive look or style to it yet I'm confident that I'll find my true voice eventually. What I'm really hoping to get out of this workshop is a better idea of how to define myself to potential clients in the mean time.Were you familiar with Greg Spalenka before the workshop? Why do you believe he is qualified to teach anything?!Mel:I know of your name and work and I’m just taking a chance in an effort to expand myself.Matthew:I was first exposed to Greg's work my freshman year of college while flipping through one of the Spectrum books. What immediately stood out to me was the vibrancy of the colors. I also very much enjoy the subtle layering in the work which in some cases reminds me of collage. I have absolutely no reason to think he wouldn't be qualified to teach, and the stellar reviews on the artist as brand website seem to back up that assumption.Kari: I have always enjoyed Spalenka's illustration work and I have heard from others that he is an inspiring teacher. He has made a career out of a unique mystical and personal vision and that by itself is inspiring to me.Ramomar:I really didn't know about Greg Spalenka until my mentor Karen Santry mentioned him and I check out his works and liked them, so it's good to listen to someone who has long experience selling their artwork.Did you face resistance from anyone about taking the workshop? Was it a tough decision? Did you confront any of your own fears before committing to it?Mel:No tough decision, snap decision.Matthew:There was absolutely no resistance in deciding to take this workshop. After researching it a bit and reading the reviews on the website it seemed like it would be a great opportunity and I didn't hesitate.Kari: The workshop was recommended to me so I felt I would be missing out if I didn't take it. Now that I have read Greg's bio online, I realize he knows what I'm thinking about and I could have used this years ago. I am really excited.Ramomar:I was advised to take this workshop. This would be the first time I took one.Thank you Mel, Matthew, Kari and Ramomar for your responses! We will see you soon! I will return next week with the AFTER feedback.To peace, art, prosperity,Greg
If my doctor told me I had only six minutes to live, I wouldn't brood. I'd type a little faster. ~Isaac Asimov
The Indie Art Revolution is not just for visual artists. We are seeing the crossover into almost all forms of art. The publishing empires have held sway over the world of books for the last two hundred years. The only way you got seen was through a publisher. They held all the keys to author visibility. Not any more. Read this recent article in the Los Angeles Times about well known authors embracing a new paradigm of DIY. Writers are bypassing the traditional route to bookstore shelves and self-publishing their works online.
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BOOK PUBLISHERS ROLE AS GATEKEEPERS SHRINK
By Alex Pham
Joe Konrath can't wait for his books to go out of print.
When that happens, the 40-year-old crime novelist plans to reclaim the copyrights from his publisher, Hyperion Books, and self-publish them on Amazon.com, Apple Inc.'s iBooks and other online outlets. That way he'll be able to collect 70% of the sale price, compared with the 6% to 18% he receives from Hyperion.As for future novels, Konrath plans to self-publish all of them in digital form without having to leave his house in Schaumburg, Ill."I doubt I'll ever have another traditional print deal," said the author of "Whiskey Sour," "Bloody Mary" and other titles. "I can earn more money on my own."More...
At the end of every year instead of designing resolutions for the new one I instead reflect on the the river which is my life. I look at the flow of years and peer into the depths of my experience. Have I been traveling in a nice strong current of ideas and goals, in waters that are crystal clear with my purpose? Did I follow my plan and go with the flow or switch directions? Where has it taken me?
My river is split in two at the moment as the teacher in me spends time energizing and promoting Artist As Brand, while the artist attempts to keep a flow with personal projects. For instance I am working hard to finish up my Visions of Vespertina novel for a July launch, but AAB wants that time also. Ebb and flow. Introspection gives me perspective and and keeps my compass aligned.
Which brings me to the 2010 Artist As Brand Survey. This was an opportunity for participants of my workshops to send me feedback on how the deluge of AAB information is coursing through their minds and helping manifest their art empires. It was an anonymous survey. This is what you told me...
Do you feel you are on track with your five year blueprint?
Two of my workshops only had a few months before this survey came along so it is difficult to gauge much in that amount of time. However a few participants in those groups (who had some social media started already) have really taken off.
Most of you were a little behind or on track.This is understandableas your fist year is really a foundation of getting everything in place and making sure it's working properly. It may feel after your first year that nothing has happened, but if you have been putting all your social media together and lining up your events you are doing great. There are always a few shooting stars who seem to pull it all together quickly, magically. Follow their lead! All AAB graduates are kindred spirits and here to help each other out.
Most importantly...keep implementing what you learned in the course keep the momentum moving forward.
How do feel now about taking the class?
It felt great to hear that an overwhelming number of you thought it was an awesome class and more than worth the price! Hurray!
Have you been implementing the principles learned in the course?
Most of you have been doing the work which is encouraging. Keep going!
-"I'm using most of the techniques. The blog and High Touch venues are the most successful strategies at the moment..."
-"I am embracing the latest technologies, slowing but surely learning new software... I am conquering fear."
-"I am looking into different venues to show my work and using facebook and other social media networks to promote myself. I am building my mailing list and showing my work live in different events. I am even creating my own event and inviting other artists to participate in order to build new business partnerships and network. What is not working is my business plan. I don't yet have a solid structure for figuring out how much time, cost and labor needs to be accounted for."
-"Mostly updating my blog, twitter and facebook page. I also had the opportunity to finally meet Tara McPherson...I got to see first hand how it all works. She was signing books, so I got my book signed, and she was selling prints and various other merchandise, and so that kind of motivated me to pursue my goals and help me decide what I want to do with my talent. Plus it was a great networking tool... I also learned that there are local galleries that are more in line with the work that I like to do."
-"Believing in myself.... enjoying the creation process."
For those who have not started implementing the principles you can start right now, today. Or start up where you left off last. If you feel you do not have enough time remember what I said about prioritizing it. You determine how much time in a week to put aside for this work. Little steps will get you there too. The little steps will help you overcome fear also. Your success will be determined by a commitment to yourself. Contact some of your workshop partners and re-energize!
Has determining your Core Virtue been an asset in your life?
Most of you felt knowing theirCore Virtue was an asset in their life. For some people it was the most important part of the class.
-"To me, THIS (core virtue) was the most valuable thing I got from the class."
-"I see it accomplished in my favorite artists, particularly my favorite musicians. When I listen to their albums, I can identify their personality on some level, and that's something that I want to accomplish with the work that I do."
Others were still tweeking it which I mentioned may happen as you begin to own it. Little refinements will come through. All of you appreciated knowing your Core Virtue to some degree.
"This workshop is a great idea to start artists off in the right direction and to inspire them to create for themselves the careers they want and deserve. From this class, I got a much better understanding of what it takes to create my art empire and got, that with some hard work and dedication, it really can be done."
"I want to do all I can to make this possible, to pursue my goals and live the dream, no matter what may stand in the way."
That's the spirit! In conclusion your comments confirmed that the principles work when you work. Patience is key your first year as you design how that trickle will turn into a stream and then a river channeling your creations and wealth. Your second year is when the trickle actually becomes a stream and begins to gather more energy. Your river is another year or two away. Stay the course my friends.
Peace and prosperity,
Greg
By Dan Dion
It has been almost one year since Artist As Brand officially launched. I have learned much along the way and met some amazing artists in my workshops. Some are building their art empires at an incredible pace. I teach that your first year is all about laying the foundation, which includes your purpose, goals, marketing blueprint and setting up shop. Some patience is required as this process may take longer than expected, and I must emphasize this is not a race! However there are some individuals who build their foundations like launching pads and take off like rockets. This post celebrates some of those trail blazers.
Dan Dion was in my November San Francisco workshop. He is an awesome photographer of musicians, comics, stars, cool spaces. A mover and a shaker Dan worked on a book called¡SATIRISTAS! which is a funny and fearless celebration of provocative, unflinching comedy. Check out his Blog highlighting stand up comics as depicted by three photographers. Dan had a good start freelancing in publishing etc. but is taking his vision to a whole new level.
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By Alfred Paredes
Alfred Paredes is a sculptor of classical and popular art culture themes. Alfred who was in my Laguna College class says, “I started a product line of sculptures which is already selling online!” Not only is he selling online he is selling his popular art sculptures at venues like the Beverly Hills Affaire in the Gardens Show which is known for more classical fair.
By Alfred Paredes
He will be showing at next years Monsterpalooza. Check out more of his work at these two websites alfredparedes.com and apsculpturestudio.com. I personally think fusing both sites will be just as effective, but lets see what Alfred decides to do. His Blog is very informative.
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By Wilo Ayllón
I met Wilo in Ecuador. He is committed to the creative spirit of art. Wilo was on fire before the workshop but after it, "Everything is new again!" Within a year he had an opening in Ecuador, and Switzerland, designed his own workshops on creativity in Quito (were very successful), worked on finishing his mandala series, continued on his comics, draws and paints like a maniac, and is always finishing up another project. His Blog is in Spanish only but even if you do not speak the language it is still fun to see.
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By Katy Betz
Katy Betz was still getting her graduate degree at Cal State Fullerton while taking Artist As Brand. She is intent on balancing the world of industry with her art empire. I am impressed with her dedication to her Blog and the passion she brings to her art. Check out her work at katybetz.com. She recently finished illustrating a book called Lost Ones: Ghosts of Paris.
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By Sandra Chang
By Diana Levin
Sandra Chang and Diana Levin were in my Woodland Hills workshop together. Sandra already had success in publishing but wanted more. Diana was still breaking into the corporate world and looking at her options. Both have taken off in their own ways... Diana curated a group show with over 20 different artists called Inside Is Delightful. It included a live band and more. See her Blog and art projects here.
Sandra is creating a franchise called the Banzai Chicks. She is a serious Kung Fu practitioner and will bring this knowledge to the comic book stories that she is writing.
It inspires me to see artists like these making art on their own terms, sharing it with the world and starting a dialogue with their new fans and collectors. Congratulations everyone. Keep up the great work and I look forward to seeing your progress at this time next year.
Peace and prosperity,
Greg
Life shrinks or expands in proportion to one's courage.~Anaïs Nin
Welcome to another Blogging Ensemble! Today I have Designer/Publisher/Producer: Mark Murphy, and Fashion Designer: Minkie sharing their thoughts on the subject of Confidence. Check out what these two talented and successful individuals have to say about a quality every one of us can relate to. This post is a bit longer than usual but I guarantee it will be worth the read!What is confidence?For me confidence is vital in just about every facet of my life, and has been important to my survival, my creative growth as far back as I can remember.Sustaining my confidence is like a workout, and part of my daily spiritual practice. It starts in the morning with meditation, and it ends before I go to sleep with meditation. Even while sleeping my intention is to keep connected to this divine recharger, because the daytime is a nonstop test of my ability to remain clear sighted and fearless. Whether I am making art, selling myself or my ideas, writing this Blog, juggling deadlines, putting out fires ("Honey, the washing machine just flooded the kitchen with water!"), working on my relationship, it takes confidence to support my confidence!In the context of our creativity we are looking at facing fear and risk. Preparation and courage working together can push out the boundaries of our limitations. You have heard that success is preparation meeting opportunity, but when a boldness meets opportunity synergestic qualities can appear creating Confidence Karma.
When I was working on my journalistic project with boxer Mike Tyson for Sports Illustrated in the late 80's I was always amazed at the power that emanated from him beyond the physical bulk of his honed body. He spoke about confronting his fear before a fight, "Before I get into the ring he's bigger than me and faster. But once I'm in the ring, I'm so confident, it's ridiculous. I can almost predict which round I am going to knock him out in!" This is exactly what happened over and over for Mike making him a champion until he lost his focus, desire and discipline.My buddy Matt Mahurin stands out when it comes to pure ambition and fortitude. One of Matt's stories from his Imagemakers Handbook called, "Expect The Unexpected" showcases the type of daring and determination that exemplifies Confidence Karma...
As a kid I recall Popeye saying, "I am what I am!" I took those words and changed them into my own little mantra of empowerment which is still with me to this day- "Am I more than I am?" By living in this question I expand the possibilities of what I can accomplish, and with some divine guidance maintain the confidence to see them through.What is confidence for you?Peace and prosperity,GregU2 video directed by Matt MahurinFists by Greg Spalenka
Pre-Register by December 19th by placing your name in the comments box below.No payments until January 3rd.
$295
15 PARTICIPANTS ONLY!
January 21, 22, 23rdFri- 2:00-8:00Sat- Sun 10:00-8:00Society of Illustrators New York
See what art professors, professionals, college students are saying.
Make sure you read the REGISTER page before signing up.
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You will accomplish the following in the Artist As Brand workshop:
• Connect your art deeply with your truth, creating a mark so authentic and profound it embodies a timeless power.
• Unlock the secret to your personal niche markets and the fans/patrons/collectors who are hidden there.
• Introduce your vision to individual art collectors around the world through targeted marketing techniques.
• Begin building an independent Art Empire that can create income for the rest of your life.
• Align with other like minded individuals to establish a MasterMind expanding your Art Empire.
• “See” your career five years into the future.
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This is an artist boot camp. When you leave this seminar you will be aligned and defined, prepared and empowered to take any success you have now to another level. I am committed to empowering truth and inspiration within you. The truth within you combined with your art and business can manifest prosperity beyond your dreams.
Learn more on the ABOUT page.
To your creative empowerment,
Greg Spalenka
"And the day came when the risk to remain tight in a bud was more painful than the risk it took to bloom."
- Anais Nin
The last two weeks were filled with Artist As Brand workshops in San Francisco at the Academy of Art UniversityandGallery Nucleus.
Every venue I have taught at has its own unique personality. Individual talents that grace each class are special in their skill sets and personal visions. However when the workshop begins differences recede as a common purpose reveals itself. The desire for self empowerment, courage, confidence, hope, possibility fill the room. Creating an art business outside the confines of the corporate world is an opportunity to energize our inner resources and confront the fears that hold us back.My goal is to fire up people's inner power. This is not about pumping up false egotistical pride, but the real power that comes from knowing yourself. The ancient Greek aphorism, "Know Thyself" got it right.Starting from this centered place allows the other core elements of who you are to start sprouting through. These loving desires blossom into unforeseen markets of possibility. Watching individuals awaken to this wisdom is truly a magical process.For many this creative bud is so tightly bound (from years of neglecting pure expression) it takes some nurturing to open. I have seen these petals of perception reveal newfound awareness the first day of the workshop, sometimes it takes three, but evolve beyond the workshop.Our intention as creative beings is to continue blooming until the day we throw off this mortal coil. This can include our art business too, if you choose. Pulling strength from your core purpose will sustain the vision.I bow to all my students planting the seeds of success with their clarity, talent, and volition. Keep growing!PeaceGreg
Spalenka
May everyone remember the magic that this season brings! Let your art spirit blossom and inspire the world.
Peace
Greg
Spalenka
NUCLEUS GALLERY INTERVIEW
My interview with Ben Zhu owner of Nucleus Gallery about the state of the publishing, and entertainment worlds that artists are hoping to make a living in. What is the future for an artist's financial independence?
Peace and prosperity
Greg
Rob Hann
My last two posts "MINI ART EMPIRES IN THE ROUGH, Street Artists make a living selling directly to the public" inspired some interesting comments from readers on handmade spark and on my Blog that I would like to share. People were amazed that artists could sell art on the street and make an income that would rival (and surpass) animator and concept designer wages working in the film and game industries. Here are some remarks from people around the world...
"Amazing figures you had on their income. Had no idea it was that high, and that's GREAT!!!"
"I love to see artists taking a non-traditional path and succeeding with it."-Jacqueline Dover
Ron Jones
"Loved reading about these talented artists and the fact that they're out in the streets. It's art for the masses where everyone can appreciate it. It takes a lot of courage to put yourself and your work on display like that. Receiving a income out of it is even better."-Amber Jordan
"I didn’t know there were artists selling on the streets of NY... I wish I could set up shop on the street here in France, but unfortunately it’s not legal... Also, were there any women out there?-Laura
Yes there were women selling art.
Pedro
"So interesting that this economy has put some people on the streets...and they are succeeding! I know the same thing is happening with chefs, restaurant business has slowed down so they buy big carts and sell their delicious food on the streets..."-Ravenhairedshop
"We have a lot of street artist here in New Orleans; the city is starting to reevaluate their permitting...I hope they leave them be!!! -Lisa LeBlanc
Ray Sumser
The comment you made about "Living outside the corporate model"-----I can relate to this all too well. Throughout my high school years we always attended career days, military, radiology, nursing, mechanic, but never an entrepreneurial themed day. I recently turned 38, yes I can admit my age, and it took me this long to finally figure out what I want to do with my life in terms of my career. I've been working in the healthcare field for the past 20 yrs, and don't get me wrong, I enjoy my work and feel blessed at all the special people I've met, but my true passion is what drives me to work very hard to be an independent artist."-Jennifer Schulting
The art spirit will not be denied!
Kurt McRobert
I love this series! It has been really eye opening to realize that these artists are not starving..they are thriving! Very encouraging to see authenticity "in the rough" as well. Thanks Greg!-Amber Jordan
When winter arrives where do they go? Just curious...
Believe it or not they are out there in winter too, unless it's really stormy or snowing. The cold does not stop them. They just bundle up.
Prince Street will be a definite stop for me "when" I visit NYC.
So now the street artists of Prince street have become a tourist destination! It is amazing what can happen when you put yourself out there. Keep living in that art spirit everyone!
Peace and prosperity,
Greg
Photos by Spalenka
*MINI ART EMPIRES IN THE ROUGH*Street Artists make a living selling directly to the public. (part 2)
The concept of creating income doing what you really love is difficult for most people to comprehend. We were not brought up to think that way. Generally we passed from elementary school through high school and college with the idea firmly planted in our heads that we were preparing ourselves to get a job. Aptitude and skill set were the criteria that determined what job you would fit into. Entrepreneurial possibilities were not considered.If you were an artist you had generally four choices:1. Gallery Worlds: Commercial to blue chip, take your pick. This usually entailed earning a masters degree so you could teach to compensate for the sparse income made as a fine artist.2. Commercial Art: Included graphic/industrial designers, film makers, architects, photographers, illustrators (publishing, advertising), concept designers (film, and now games).3. Become a starving artist.4. Make your art a hobby.I have been an industry artist in publishing and film for many years. It was only through showcasing my art for 20 years at the San Diego Comic Convention that I came to the realization that it's possible to make a living outside the corporate model. The internet opened new possibilities of promotion, but connecting one on one with your fans, patrons, and collectors changed everything. The growth of the handmade movement attests to this shift.Street artists have been doing this forever! Their marketing techniques could be more savvy, but they have talent, passion, goals, and make a living doing what they love.
Ron Jones
Ron Jones went to Parsons. He has been selling on the street for years. His work was very linear and graphic, almost graffiti like but with a sophisticated finish. All painted on plywood. "I love your work, Ron. Can I see you online?" I asked. "Not yet. I have to get my website up," he said. "I would really like to be in more galleries," he added.
Ron gave me his business card. Upon closer inspection I realized this was an original drawing made with markers! Every card was a piece of art. He even had his working hours on the back of it, Mon thru Sun. I noticed that this promo was made over the note pad paper of another artist agent with his URL on it (showing through the black bar at the bottom of the promo). "Are you represented by this agent?" I asked. "No. I just used that paper to make the card. I recycle paper all the time." Ron looked more closely at the printed words showing through his black marker.
"You are promoting your competition, Ron!" I exclaimed. "Damn," he said, "You want me to cut that part off?" Ron is very talented and creating some very cool work. With a little more marketing refinement he could be expanding his art empire in a big way.
Rob Hann
Rob Hann has been a professional photographer for many years with clients such as Times Magazine, The Telegraph Magazine, Monocle, Carl*s Cars, Wired, Time Out, The Independent On Sunday Review, Q Magazine, Glamour, as well as all the record labels. Born in Salisbury, England he has lived here full time since 2003.
When commercial work dried up he took his art to the streets out of desperation. Now he says he actually enjoys his intimate gallery on Prince st. "You have some people who will roll their eyes when they walk by but most people are really nice and enjoy the work," he smiled.
Rob Hann
Rob's set up was very clean and presented with a designers touch. Prints were impeccably matted and protected under mylar sleeves. His promos were printed postcards. Everything reflected his sophistication as a professional. Even his chair fit in.
Rob Hann
Rob works on personal photography projects around the US. "I love shooting photos of America and it's people," he says. "How are your prints selling?" I asked. "Every day is different. Right now I am just getting by, but at least I am getting by," he said in a British accent.
Rob Hann
I mentioned it is different selling this way than having a freelance gig you are called upon to shoot." "Yes it is," he replied still smiling.
Vartouhi Zerdelian-Pinkston's street side set up was unique in that she added an enterprising spin to it. Vartouhi had her father holding down the shop! "She is at home with the kids, working," he said. Talk about taking the street art business a whole new level.
Vartouhi was born in New York City in 1973. Her website states, "her work is admired and sold in the United States and countries such as England, Brazil, Germany, Spain, Greece and Japan. In the Summer of 2009, her etchings were exhibited at the Swirbul Library Gallery, Adelphi University, New York."
Vartouhi's small intricate etchings (usually and inch or two in size) are fantastical gems that could be viewed through a magnifying glass.
Her father proudly pointed out the children picture books she had written and self published. His warm attitude and obvious love for his daughter brought a nice energy to their set up. With some attention to her booth design and presentation Vartouhi could make an even finer presence on the streets of NYC.
Ray Sumser
Finally we come to a street seller that was not in NYC but instead outside the San Diego Comic Convention last July. I wanted to showcase Ray Sumser with the New York artists because the spirit is mutual. It was early morning and I was walking to set up my booth in the convention center when I saw Ray sitting on a bench out front. His shop was a cardboard box, rolled up posters were lined up for sale. He was dressed in pants that had his very detailed and brightly colored art printed on them.
"Wild pants! Why aren't you selling your posters inside the convention center in Artist Alley with thousands of potential art buyers walking around?" I inquired. "I could not get a badge to get in," he replied. "I might be able to help you get a badge," I suggested, "but seriously think about showing your art in Artist Alley." Ray thought for a moment and said, "Thank you for the offer but I sell these out here just fine. There are as many people outside as there are outside." He was right. It was just as insane outside as it was inside the building. I asked him for his card which he had ready to hand out. Raysumser.com.
I checked out his site later. He had his art, products (shirts to match the pants), a good amount of his social media set up. Ray could still use some refinement and focus with all of it, but he was doing it his way. Selling on the street worked just fine, thank you.
How much income were these artists making selling their art, their way? They made an average $200-$500 a day! Do the math. That is $1,000- $2,500 for a five day week. $4,000- $10,000 a month. $48,000- $120,000 a year. With some intelligent promotion, and social media these individuals could double their income. Now you know why I believe in the power of the independent art empire! There are an infinite amount of possibilities on how you can create your own. It all starts with the desire to share your vision with the world.
I bow to all the awesome creative individuals who shared their experience with me. Keep making art!
To your prosperity,
Greg
Photos by Spalenka
*MINI ART EMPIRES IN THE ROUGH*Street Artists make a living selling directly to the public.
When I was in New York last week for my lecture at the Society of Illustrators Educators Symposium I had an opportunity to walk around SoHo. When I lived in Manhattan during the 80's the blue chip art world of Leo Castelli, and Mary Boone ruled this corner of the Big Apple. Since then the art arena has moved around to different parts of the city, yet some galleries still remain on the streets of SoHo, literally. Walk along Prince st. and vendors line the sidewalks selling clothing, jewelry, incense, nick nacks, and art.
Generally I walk briskly past most of these fold out tables piled high with stuff, but this time I came to a realization that stopped me in my tracks! What I was seeing here specifically with the artists were mini art empires in the rough! I decided right then and there to interview a handful of these budding entrepreneurs and find out more about their story and methods. The following sheds some light on the businesses of eight artisans who make their living selling art on the streets of Manhattan.
When it comes to real estate we know the importance of Location, Location, Location!
It is no different in the world of street art. Mathew Courtney's "Steps To Nowhere" Gallery was organized neatly on historical cast iron stairs near J.Crew. How do the shops feel about artists selling their wares next to their location? Mathew smiled, "We get along."
Mathew utilizes markers, colored pencils and watercolors to create art over newspapers, cardboard, and other found objects. He laughed, "I make art on just about anything!"
A daughter of one of his patrons came by to see what new works he was showcasing! I mentioned to him that I have found fans to be very loyal and he replied, "Yes, some people return many times to see what new art I have created."
Kurt McRobert
Some of the artists I spoke with were veterans of seven years or longer, others like SVA graduate Kurt McRobert were out for the first time. "I got tired of waiting around for illustration jobs and decided to set up shop and see what happened." He threw up some fold out trays and rigged up a table of super heroes and girlie pics.
Did they need special clearance from the city to sell art on the sidewalks? "You just need a sellers ID number," he said. That's it!? "That's it." I was surprised that you could set up shop so easily on the streets of NYC.
Comic book characters appeared to be big sellers in this market. This was the weekend the New York Comic Convention was happening and I attempted to inspire some of these artists to go to it. "You can make some great connections and open a new market for your art," I suggested. A few of them said they were too busy holding down the shop, and besides the "weekends are the best selling days, can't afford to miss that opportunity," was the response. They had found their niche!
Most of these artists were focused on selling and had not thought much about social media promotion, or even simple business tools such as business cards. When I asked Pedro (?) if I could see him online or if he had a business card, he patted the pockets of his paint spattered pants and said, "I got to make up some cards. Don't have much online yet, checking out Flikr, but haven't put up a website, blog, whatever."
"Not much time for advertising. Don't really want to. I'm too busy painting." Most of his acrylic pieces were created on stretched canvases. Finished paintings (no frames) were stacked in front of each other, lined up on the ledge of a building. He stopped working for a moment on a Batman painting which was securely fastened to a fold out easel and took a drag on his cigarette. "Don't have much time for anything else."
Optimo
Others like the graffiti artist Optimo painted on just about everything, with everything. People would bring him license plates, signs (city, private, etc), pieces of wood to make art on. Of course walls of all sort were game too, but he could not bring those to his street shop. If it can be painted on, it can become art. "Graffiti is beautiful, because art is beautiful. Just because other people can't see the fuckin beauty, doesn't make it so," he said passionately.
Optimo was setting up shop with a table on the street side of the sidewalk and art propped up next to the building across from him. "Sometimes the cops ask me where I got the signs (city owned) to paint on and say that what I am doing is not art. It's art, I tell them. Generally they don't bother me but I have to watch out for them."
When I took his picture he did not want his face shown much, so he covered it with his hand. A picture is not going to hide an artist with this much passion, especially when its crowned with a top hat! But I felt his sincerity when he said, "I love making art. It's what I do."
When I asked most of these artists if they actually made a living selling art this way, the consensus was they did pretty good. "Recently sales have been slow because of the economy, but people still buy," Pedro confided. Optimo added, "It's always up and down, but I have a little girl to take care of so I must be out here."
How much do these guys make in cash amounts on a day to day, week to week basis? You will be surprised at the answers which will be revealed in the second part of this post next week. I can give you a hint... it's as much and more that most animators and concept designers in the film industry make!
Wrap your brain around that one.
To your creative empowerment,
Greg
The NYC Society of Illustrators has requested to keep the results of this survey confidential. The Society will contact their members directly about how to review the results. There will be many other survey opportunities here on AAB to learn how artist are faring in the world, and the tactics they are using to empower their prosperity. Stay tuned!
Photo by Spalenka
I met Ric Meyers at the San Diego Comic Con two years ago where he hosts the annual Superhero Kung-Fu Extravaganza. Here you see, learn about the art and history of Kung-Fu through dozens of film excerpts. Ric was the first non-martial artist to be inducted into the World Martial Arts Hall of Fame.He is a talented, sweet natured intellectual with a large heart. I had an opportunity this last week to spend a few days with him in his Southport, Connecticut home and was able to dive into some philosophical questions about life and the artist path. I feel Ric represents strong Artist As Brand principles in that he is his own artist, and goes his own way.
Ric Meyers started his career assistant-editing four magazines and twenty-one comic books. He continued by writing a dozen non-fiction books about television and movies, as well as several dozen science-fiction, mystery, war, horror, fantasy, and thriller novels (under his own name and several pseudonyms). He eventually started working for television networks and channels, including CBS, ABC, A&E, Bravo, Discovery, Cablevision, and Starz Encore. That led to DVDs, for which he’s supplied more than four hundred international audio commentaries, interviews, liner notes, and/or cover copy.Throughout the decades he’s taught at Brigham Young University, City College of New York, and the University of Bridgeport, while presenting seminars at movie studios and pop culture conventions in both America and Asia. Most recently, he has scripted a new film documentary "Films of Fury" set to premiere in 2011 (along with the book), and is completing two new non-fiction books and a graphic novel … among other things.
Greg: You have traveled the world learning from Masters of Tai Chi, Kung Fu, and other Asian practices of self-empowerment. What did you learn from these Masters about empowerment?Ric: Well, first I learned that it’s not self-empowerment, it’s self-improvement. They taught me that the desire for power, self or otherwise, runs counter to inner health and balance. They taught me to organically unleash the energy (which could, I suppose, be translated as “power”) that we all already possess – which I was previously blocking or polluting in various ways, physically and mentally.
G: I define empowerment not as an egotistical desire but as a confidence in an individual's ability to accomplish goals. Utilizing this energy as you say can allow for infinite possibilities to manifest. How do you define artistic empowerment?R: When you stop getting in your own way. The difference between successful and unsuccessful artists, I’ve found, is that the successful artists think practically and realistically about the work they are doing – not the work they hope for or dream about or plan on doing. They love the art they are working on, not the thought of the riches or fame it may elicit.G: Beauty is in the doing! We are very much in agreement with that. You are very much respected as a writer, having had both professional and critical success. How do you define success?R: Success is two-fold: first, creating a work – be it book, article, graphic novel, audio commentary, performance, class, seminar, TV show, radio show, film, DVD, or whatever – that I enjoy and that communicates the thoughts and feelings I hoped to convey … then, making a living so I can continue to create.
G: Your skills as an educator are appreciated in scholarly (colleges) and professional (publishing, film, entertainment industries) arenas. What do you enjoy most about teaching, and what has teaching taught you?R: As I tell my students in every endeavor – whether I’m teaching martial arts, film, or literature – is that it’s not about winning or losing, right or wrong, it’s about learn or not learn. Since my goal is always to make whatever I work on as good as it can be, I’ve always loved finding someone with enough knowledge, experience, and honesty to teach me more, so I can make my work better. So, as a staunch believer in the golden rule, I try to pass that on. As my first novel editor told me way back when, “The difference between you and me, kid, is that I know the names of the problems.” He was great and kind enough to tell me -- and I was smart enough to listen, not blindly or foolishly defend my “work”!G: We have had some interesting conversations about living from your heart. What does this mean for you?R: Well, mostly that I don’t do it enough! Just as “kung fu” means “hard work” (not “martial arts,” as many seem to think), “tai chi” means “balance,” which I strive for in my life, and therefore in my work. But the heart is a powerful thing, and, given my “difficult” childhood, I have to be cautious not to let my heart overwhelm my mind with emotional hysteria. I’m more partial to “living from your soul” – that is, understanding that money is something we created to distract ourselves from a more fulfilling life’s work, which is the inner journey, learning, improving, creating, helping, sharing, etc.G: I love “living from your soul”! That is beautiful. Self-motivation is key to independence. What has been your experience of this?R: At a recent pop culture convention, I had occasion to co-chair a panel about “Breaking the Ice with the Opposite Sex.” In other words, nerds getting the courage to talk to geeks, or vice versa. I suggested a mantra along the lines of “Remember, I’m gonna die someday.” Those who manage to get over that paralyzing thought will hopefully then face their fear of success or failure (about anything from talking to a guy/gal to starting to write/paint or whatever) with a jaunty “Hey, why not?” Since the age of twelve, I’ve trained myself in what I’m calling “mental martial arts,” where the moment I start fighting myself, I become my own referee and trainer.G: Living a freelance existence takes courage and tenacity. What are your thoughts on surviving and thriving as an independent artist?R: As I tell my students, “Do what you have to do to finance your dreams.” But to a writer, everything is research, so if I have to waiter, barista, greet at a Walmart, whatever, to keep food in my mouth, clothes on my body, and a roof over my head, that’s what I’ll do.G: How would you describe artist sustainability?R: I wouldn’t, really. I keep shifting from genre to genre and medium to medium as they change or interest me.G: Shifting genres and mediums is a valid form of artist sustainability, but how do you handle fluctuating economic factors in the professional corporate world?R: Personally, I diversify. Many of my literary friends who concentrated on one genre are no longer writing for a living. I’ve done science-fiction, mystery, horror, thrillers, non-fiction books, magazine editing, article writing, radio, TV, video, internet, consulting, performing, etc…. not because I had to, but because I wanted to. My goal is to communicate, and it doesn’t matter to me what the medium is.
G: I believe you have created a brand around who you are and what you love. What other creative talents have created a profound impact on you or the world?R: My editors and mentors: Jeff Rovin, Warren Murphy, Donald E. Westlake, Jim Frost, Brian Thomsen, William L. DeAndrea, Christopher K. Browne, Steven Hartov, Donald Maass, Al Zuckerman, Stephen Watson, and Kate Liba. Then there’s Adam Carolla, who said “If it doesn’t make you happy or make you money, don’t do it.” Not to mention Kurt Russell, who told Craig Ferguson that “What’s on the other side of your fear is you.” And, of course, my father, Stanley Meyers, who taught me in word and deed that “Hey, why not?”G: Any last pearls of wisdom?Understand that, given the way your eyes are set, the world literally revolves around you, but also keep in mind that you will never see your own face. You can’t read others’ minds, but you can read your own; therefore, spend as much time as possible doing just that.
• Don’t ask yourself questions you can’t answer.• Don’t ask others questions that you don’t want answered.• Don’t ask babies any questions. They can’t answer and it’s frustrating for them.• Don’t force things and don’t fight things. Remember that water doesn’t choose its path down a mountain.• Stay strong, smart, and serene.• See every so-called setback as an opportunity to learn and improve.• Work doesn’t have to be “work.” It can be “fun effort.”• Be honest with yourself -- if you aren’t, who will be? -- but don’t be too hard on yourself, either. Forgive yourself, learn from it, and move on with style.• Balance, balance, balance.• Always go home with someone you love (even if you’re going home alone).• Understand that life’s journey is making yourself the best “you” you can be … and that is neither automatic nor immediate. So, if you haven’t already, get started.• Enjoy everything. That’s living life to the fullest.Thank you Ric for your vital art spirit and wisdom!To everyone's "self improvement!"Greg
Spalenka for Chester College
The power of the Blog has turned marketing on it's head. When you have large companies showcasing and catering to the creators of intimate and niche Blogs you come to the conclusion that either these corporate entities have run out of ideas to promote their products and services or they realize the potential in one of the smartest and influential online mediums of our day. I compare the Blog to an individual zine or magazine that can be updated daily or weekly. When the creator of this publication has something unique to say and can tap into the mind set of their niche market it is truly amazing the numbers of people that will come to see what is up.
Utilizing the Blog as a promotional tool for artists is crucial.Updating it consistently is crucial. During my Artist As Brand workshops we look at what makes up a successful Blog. It really can be a fun and enlightening process when you truly devote some time to this medium. More importantly it seduces the viewer into your world.
This article, Marketing's New Rage: Brands Sponsoring Influential Bloggers in WWD (Women's Wear Daily) by Cate T. Corcoran showcases how Barneys New York, Gap, Coach and other big brands are collaborating with bloggers to create new and controversial forms of advertising for a more social age. They might invite a blogger to guest blog, sponsor a series of daily outfit posts featuring their product, create or request a video of the blogger talking about the brand or wearing the product or even ask the blogger to design for the brand.
You don't have to be picked up by another brand to showcase your own unique art empire! Of course Blog alignments are important, but that is a story for another time. Bottom line is: Blog's Have Power. Use it.
To artist empowerment,
Greg
Spalenka
Last week I devised a survey to learn specifically how SILA (Society of Illustrators of Los Angeles) members were faring in their art community. The survey received only ten responses which says a lot about the motivation of the members in this organization. You can see the results on this PDF- SILA-Survey In a nutshell the survey responses revealed that most of these artists were struggling with their careers, looking for more art prosperity, wanted to change/improve their circumstances yet could not find the time nor afford to invest money in themselves or their business to make a difference.After 28 years working as a professional artist I have seen the effects of failing economies, corporate takeovers, and disappearing art industries. These challenges will always present themselves from time to time. In fact it's times like this that birth innovation and push us to re-evaluate our goals. Some people give up. I do not have advice on how to be successful without finding the time to do the work or without investing some money in yourself and your business. However, I do know that the benefits of joining an organization like SILA is found in the empowerment and support you receive from networking with like minded art spirits. Community alignment is crucial to your success as an artist. Exposure to the world and the support of your peers will help take you to a higher level of creative and financial accomplishment.The Artist As Brand mission supports inter-connectivity. I strive to foster teamwork and alignments during the workshops. We brainstorm together on the possibilities. In Ecuador for instance part of the class focused on creating an art book together, others began formulating plans to manifest a Comic Con in Quito!!!Don't give up. Keep recommitting to your vision, and remember to use the options available to you. If you are a member of SILA put your dues to good use! Get out of the cave and get involved. Help each other out.I am committed to empowering truth and inspiration within you. The truth within you combined with your art and business can manifest prosperity beyond your dreams.You can do it.Peace and prosperity,Greg