The workshop at CURA in Orange, CA was amazing! Thank you to Carolin Hosac Peters for inviting me. Ron Brown, Dean White, Aixa Oliveras, April Solomon, Katlin Evans, Jeni Geneva are a very talented group of artists and I was honored to be in their presence.
More to come!
MARCH 9 & 16
Artist Marketing Intensive
Saturdays 10:00-3:00
Hosted along with professional photographer Jesse Friedman.
The importance of clarity and authenticity
High Tech marketing strategies and how to meet your people online
High Touch marketing strategies and how to meet your people in person
Know your audience
Individual marketing plan
One on one review of your plan and execution
1708 Lena St #202 (upstairs)
Santa Fe, NM 87505
Across the street from Iconik.
There will be a one hour lunch break each day.
Or you may pay with a check.
A one day Artist As Brand Workshop at BYU was a blast. Thank you to Bob Barret, Bethanne and the rest of the faculty in the visionary art department. Yes, they rock.
Fear prevents us from living life to the fullest. Through her experience facing 100 fears, Michelle Poler learned how we deal with fear, the types of fears we face in life, and the process through which we are able to manage the anxieties and accomplish great things.Michelle Poler, originally from Caracas, Venezuela, is a graduate from the School of Visual Arts holding a master's degree in Branding. A few months ago, she quit her job as an Art Director to develop what started as a school project and turned into a life-changing experience.Michelle decided to face all of her fears for her project 100 Days Without Fear. She planned to become a braver person by the end of the 100 days, what she didn’t plan was to inspire millions along the way.
"Entrepreneur" is an incredibly powerful word. Many people, especially those for whom the corporate world is anathema, can't imagine being anything but an entrepreneur.Gates, Jobs, Zuckerberg come to mind, with artists not so much, but James Jean, Mark Ryden, Jeff Soto are a few that might. We may compare ourselves to these other people's success, but that does not really serve us. Be authentic, be YOU.Read more about authenticity in this article, Don't Try to Be the Next Steve Jobs. Instead, Be The Next You, by Jeff Hayden.
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Tara Gentile is a business coach offering training and support for idea-driven entrepreneurs. She presents a series of podcasts with Creative Live where they explore strategies that will help you profit from your passions. Sound familiar?Check out this session with Kathleen Shannon, co-founder of Braid Creative and co-host of the popular Being Boss Podcast. Kathleen transitioned her career from graphic design and art direction and an advertising agency to entrepreneurship and branding for creative entrepreneurs.You are your brand!
Listening to our heart is an important part of any sustainable business passion. It is the science of our Heart/Mind connection that keeps us going and glowing. Jason Silva eloquently discusses our infinite potential as a form of existential jazz.
I present Artist As Brand classes predominately at Colleges and Universities. However, when I have the opportunity to work with small groups of people, or even better with one or two individuals then the focus goes incredibly deep and it is amazing what can be be revealed!Joan Marie is a talented, high energy, extremely positive, forward looking, visionary artist who flew in from St. Luis to Los Angeles for a mentoring session. Talk about commitment! Her daughter Brittany Bishop a Landmark Forum representative and biofeedback assistant joined us to see about getting more clarity about her career path. We had some amazing breakthroughs!One of the segments of the AAB curriculum is to create a Vision Board that defines those parts of ourselves that bring us tremendous joy. These parts turn into specific projects or products that are then directed toward a niche audience. It is surprising that most artists do not use an inside out approach to defining their talent and its potential.Even though Joan is very intuitive she was not certain of what she really wanted to create. After some digging it became apparent that latent theatrical talents (dancing, acting, lecturing) had been hidden from sight, but now they burst forth with the power of a tidal wave. Now her art vision includes a very personal theatrical production (in the works) that will include all her paintings and a message of confidence and hope to people everywhere. It is auspicious that Joan has been a high school art teacher for decades!
Brittany is a very smart, self confident individual but was still defining her career path. It became clear that she was intimately connected with the science of the heart and nature, specifically the trees. It was also learned that she loves EDM's (Electronic Dance Music) and events. So we put these elements together and now she is researching how to produce an EDM type show that connects people's hearts to the trees or more succinctly, to their own essential nature.
It is an honor and a blessing to facilitate this work with people and a joy to see the result! In fact no sooner had Joan returned home The Mogal Muse Magazine printed an article about her! Go Joan!
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I have moderated the Artist As Brand panel at the San Diego Comic Con for five years now. This time the table was graced with the talented Daniel M. Davis and Dawna Davis of Steamcrow, Shiflett Brothers, Jeff Soto, Melissa Pagluica and Diana Levin.We had a large crowd and reviewed the art of the start, social media, conventions and facing our fears. Much inspiration was to be had by all. A big thank you to my amazing guests and the attendees.
Freelancing is an option for artists who want to work in the industries of publishing, film, games, etc. while they build up their patron/collector base. Graphic Designer James Grieg has put together an email course called "Before Going Freelance" that helps you get your head around some of the details of becoming a freelancer. Part of the course is free so check it out.Many art colleges prepare students for this art career option. You can always send questions my way too if this is something you really want to do as I freelanced as an illustrator for three decades! In a way when you follow the Artist As Brand principles you are aligning yourself with freelancing concepts, but you are building the industry around your self as opposed to relying on other businesses for your income.But check out Grieg's class and let me know what you think of it.
My Artist As Brand Workshop in June of last year at Helikon Gallery in Denver had a very proactive group of artists. They decided at the end of the workshop to manifest a book and gallery show together. They created a concept amongst themselves and then produced an IndieGoGo crowd funding event to pay for the printing of the book which has been achieved!I was asked to be a part of this project and am honored to do so as they have been using the principles learned in the workshop to really get this off the ground. The show will be this June 5 at Helikon Gallery. Stop by if you are in town.I always encourage my students to jump in with their projects and get them started ASAP. My workshop in Seattle, in conjunction with TLC Workshops and Krab Jab Studio a few months ago has inspired this group to work on a collaborative project too! I will keep everyone here on my blog updated as to their progress.Check out the, Strange ConversationsIndieGoGo campaign to see how it was done, then create your own!
The Artist As Brand two day workshop at Krab Jab Studio was a large group of twenty students, beginners and professionals. Having taught this class to over five hundred students it is fascinating how the chemistry changes from venue to venue. Some of the students in this bunch were mainly interested in hard core marketing tactics, others embraced the holistic side to the course, others struggled with old paradigms of the artist not appearing to be a business.All entrepreneurial teachers and coaches will tell you that your business must have a solid foundation of purpose in place before you do anything. Your purpose is your brand. Some of the artists in this group were taking an old school fine art approach to showcasing and selling their art and the Artist As Brand model was a challenge for them. I come across this mindset all the time. The elitism of the fine art world is still alive and well (especially in academic circles) and so it takes some courage to jump into the future of art commerce.Thank you to Tara Larsen Chang with TLC Workshops for facilitating the class and Julie Baroh at Krab Jab Studio for opening her gallery to us. It was incredibly inspiring with all the amazing art around us! Part of this AAB group is inspired to create a product and a show next year with Krab Jab in alignment with Mythic Worlds and also with Nantes a city in France. It is going to be amazing!
This workshop in Seattle is going to be amazing! One week left to register. Wed-Thurs, Feb 18-19, 10am-8pm
TLC Workshops in association with Mythic Worlds (free admission to Mythic Worlds with this workshop) and Krab Jab Studio (this group will show with Krab Jab in 2016) makes this a once in a lifetime workshop. This workshop is guaranteed to transform the way you approach your art career with results!
5628 Airport Way S, Ste 150Seattle, WA 98108
$195
-20 tips for dramatically better emails.-9 growth hacks any small business can implement.
-A pattern exists in internet communities where 1% of people create the content, 9% will edit or contribute and 90% will watch from the sidelines.
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-We’re really enjoying
guide to startups. A++ would recommend.
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-Trivia for the week:
is celebrated internationally each year on the 14th of October. Except for in the US, who celebrate on the 23rd of October.
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-Related: I’ll be speaking at the
on Tuesday in SF. Let me know if you’re going, I’d love to buy you a coffee.
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-Three tips for
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-HubSpot generate a whopping 50% of their revenues (around $50m) from their channel sales program. Here is how to
build a channel sales program like HubSpot
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-A great guide to
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-Some people retire at 65. Others
are still going well into their 90’s
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Presenting an Artist As Brand Workshop in Cali, Colombia via the Colombo Americano in association with the American Embassy, Festival Calicomix and the Universidad ICESI was an amazing experience! Michael Cadena the Director of Cultural Affairs with Colombo Americano was a gracious host along with his team of photographers, videographers, translators, and organizers. I am grateful for his focus and attention.
The participants were group of students, professionals and professors. There is a tremendous desire for artists to make a living from their talent but they have some hurdles to jump, one which is Colombia's unreliable postal service. There was a lot of brainstorming on how to overcome these challenges and a much needed confidence booster.
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The government which subsidized much of the art for years has now pulled back and the art communities suffer. They must find their own way now.
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The workshop was very much needed and I hope to return to continue the teaching and inspire this group to start their own art festival.
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Overall the artists were passionate and talented. The language difference was not an issue as we had instantaneous translating via headsets and microphones. It was awesome.
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I was in a national paper and...
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on TV answering questions HERE.
I presented lectures at Colombo Americano and a special library of comic art keeping my translators very busy! I enjoyed Cali and Colombia very much and hope to return soon.
I have been following Chris Guillebeau and his Art of Non-Comformity newsletter for a few years now. He has felt his way through the entrepreneurial maze with wonderful result. It is always fascinating when you go it alone because you must confront yourself day after day. Your success depends upon your effort.This journey can take some interesting twists and turns and may not turn out as you expected. This article by Chris reflects this sentiment and why going your own way can bring delightful results, even if it takes a while to see them."A long time ago, I sent a thick packet of information to Yale, explaining in considerable detail how awesome I was and why they should accept the honor of my giving them tens of thousands of dollars a year.They sent me back a short, polite letter, saying that while they were happy to accept my initial contribution of $75, they had plenty of other applicants, even more qualified and more awesome than me, all willing to pony up the tens of thousands of dollars for the next few years.Regretfully, I was informed, the $75 was all I'd be able to pay them. "We wish you well in your future endeavors" was how they ended their brief reply, and they didn't even follow me on any online social networks.Every year, a large number of young people go through the same ritual -- hours upon hours spent explaining why they deserve the privilege of becoming indebted to a system that probably won't train them for a job. For many (not all, but many), the main benefit of graduate school, or even college or university in general, is a form of life avoidance: I'm not sure this is what I want, but at least I won't have to think about it for a while."More...
Artist As Brand-Rise of the Artist Entrepreneur was the title of my San Diego Comic Con panel on art career sustainability with Donato Giancalo, Daniel Davis of SteamCrow, Drew and Maria Brophy, and Dawn Schiller.We had a nice crowd and a super conversation on the art of the start (begins in the heart), and outward toward what projects to make, how to connect with our fans, what social media is working or not, and ways to integrate your lifestyle into all of it.Donato spoke about listening to your inner path, Daniel talked about the power of experimentation in art and marketing, Drew reflected upon the importance of fusing lifestyle and art, Maria touched upon licensing agreements, and Dawn about being respectful of your fans and fellow artists and many more topics.I thank my incredibly talented panel for sharing their expertise and love with the comic con audience which was filled with newbie art professionals.I was also signing my new book published by Titan Books in London. See more about my book and Comic Con here.
Love this woman!
Join me at the Denver Comic Con, Friday, June 13th, 2014 - 5:15 PM - Room 203 for a panel discussion on art career sustainability.
Artist As Brand: Rise of the Artist Entrepreneur
Learn strategies on how to create an income from your talent on your own terms.On the panel will be Jon Schindehette (Award-winning Creative Director for Wizards of the Coast, Treehouse Brand Stores, Founder of The ArtOrder community, mentor), Daniel Davis (Artist/Designer of Steam Crow, publishers of monster books, serigraphs, and other art products), David Rapoza (Illustrator, creator of Skull and Shark! Bethesda, Hasbro, Blizzard, Universal, Lionsgate, MTV, Riot Games), Michael C. Hayes (Award winning oil painter and illustrator, Magic the Gathering, Blizzard Entertainment, LucasArts and numerous book covers).Don't miss it!
I am an advocate of DIY publishing. Save yourself the time of looking for another company to do it for you and self publish. Just get it done. It may sound like I am making light of this process which I am not– it will be hard work and take some cash to self publish even if the end result is an e-book. Bottom line is get the product made.
This post is about what to do after that product is living and breathing. Promotion comes next and one component of that is the book tour. The book tour usually consists of traveling from place to place to read and share your creation, but that is only part of it.