PRIORITIZING YOUR TIME

Managing time is an illusion. Time has it's own schedule. We can only work with it. What matters most is how we prioritize our time.

This means focusing on what is important in our lives. I look for a balance of mind, body, and spirit. I meditate morning and night, eat simple nutritious meals, workout a few times a week, and prefer to fill my mind with inspirational knowledge. Creating my personal art projects brings me a sense of well being. Living responsibly, yet passionately.

In the context of our career and work it is the same. If you go to a job that schedule is pretty much set for you . When you freelance or own a business, prioritizing your time is crucial. Having the discipline to meet your deadlines and remain on track with costumer service is necessary to your success. Yet there are times when deadlines loom and parts of your business demand full attention, putting other facets of the game plan on hold. A little crunch time now and again is normal, but if excessive can burn you out.

I am premiering the first episode of my  "Vespertina" books at Comic Con in July, so I will be going into the cave to finish this project. Go to mySpalenka Eyeblog for more info. I will create a kickstarter campaign for this project so you can see how crowd funding can be used as a promotional tool. If you do not see much activity here for the next two months this is why. The online workshops will be ongoing, but before the end of May will be the best time to reach me.

Keep making art everyone!

Greg

CHAMPION OF THE CREATIVE PROFESSIONAL

Ilise Benun has been a champion of promotion and sound business practices for creative professionals since 1988. Her website and blog at Marketing Mentor, offers insightful commentary on the freelance world. She has written seven books including,“The Designer’s Guide to Marketing and Pricing", “Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive”, “The Art of Self Promotion” "Self-Promotion Online" and "Designing Web Sites for Every Audience".Her new book, The Creative Professional's Guide to Money is a straight up look at how we think about, talk about, and manage money.Ilise conducts workshops, and lectures around the country. She has been self-employed for all but 3 years of her working life! I have met Ilise on a few occasions and I can tell you she knows her stuff. Today we interview a master of promotion.Greg: How do you define success? Please share one of your favorite success stories as a mentor.Ilise-I think success is defined by freedom and responsibility. The freedom and responsibility to do the work I want to do with the people I want to do it with, when I want to do it. And in a way that has a positive impact on other people.One of my favorite success stories is Jennifer Neal from K9 Design Co. Thanks in great part to very targeted and consistent marketing, her firm’s revenue was up 30% in the middle of a recession after choosing a very narrow target market (magazine publishing in Canada) that was supposedly dying. I feel proud to have been instrumental in the 3-year process that led toward that growth.G: I love hearing success stories. You offer consulting services and have written many books yourself and in collaboration with others. I emphasize to my students the importance of creating alignments with like minded individuals. What have been some of your favorite collaborations?I:I have benefited from long term collaborations over the years, whether it’s been one individual or many at a company. My favorite collaborations have been those with HOW Magazine and F&W Media –and all the people who work for them and with whom I interact, especially in producing the Creative Freelancer Conference. I was lucky enough to find one of these collaborators very early on in my career, Bryn Mooth. This relationship has continued for more than 15 years and has grown into so many satisfying projects. I’d say when looking for collaborative relationships, look for people who are smart, who will challenge you, and who will complement what you have to offer.

G: Now our relationship to money can be a challenging one. One of the thing that struck me most about reading, The Creative Professional's Guide to Money was how money has such an intimidating power over people.I: There is an important shift in mindset that needs to happen so that money isn’t so overwhelming and fear-inducing. Especially for creatives, it’s easy to take money personally since the work we do can be so personal to us. But a successful relationship with money has to do with seeing yourself as a business … and seeing money a part of doing business.Here’s a short excerpt from The Creative Professional’s Guide to Money on that topic:See Yourself as a Business.Many creative professionals hang out their shingles or open their doors for business, then proceed to wait and hope: hoping clients will find them, hoping they’ll get enough work, hoping the client will pay the bill, hoping the checks add up at the end of the month so all the bills get paid. If you think about it, it’s a very passive position, taking what comes along instead of deciding what you want and pursuing it.There is an alternative, and it is within your reach. You can replace the passive mind-set with planning and action. The first step is to re-envision yourself as a business. But what exactly does that mean?At the core, it’s a shift in the way you see yourself, a small shift that can affect every little detail about how you do your work and especially how far you go.Be Objective About Your WorkTaking your business seriously also means being as objective as possible. But as a creative, your work is more than a “job.”You are probably emotionally attached to the work you do. You may even pour your heart and soul into it.This can present a problem. According to Jon Weiman, designer and adjunct professor at Pratt Institute, “Creative professionals have trouble because they tie their ego and self-worth to the work in a way that is not businesslike. It becomes too personal.”

G: Much of your emphasis is on promotion and managing your business. I recommend my students read the book you wrote with Peleg Top, "The Designer's Guide to Marketing and Pricing." It has some great information on writing a business plan which I also recommend they do.I: Everybody needs a business plan, whether they’re independent or an employed artist. A business plan is simply a clear idea of where you are going and what you’re trying to achieve in your work. Business plans can be intimidating the image is of a thick document, but it could just be 3 sentences or even a mind map of where you’re going. Without it, you won’t get there.G: I love the mind map concept. I have been talking about the electronic book for many years. Now the iPad it really is putting pressure on the ancient technology of paper books. What are you doing to make the paper book less obsolete for your editions?I: I think information should be delivered in the way that people want to receive it. Whether tangible or electronic, my 7 books are my best marketing tools. So while I do earn royalties, it’s not something I do for the money. As for how I promote the books, that’s a whole other interview but here’s the short list: blog posts, articles, speaking engagements, podcasts, webinars, social media and email marketing.

G: The online world is vitally important for an artist's visibility. A website, Blog, Facebook, Twitter are the norm now. The technology is always changing. What do you see as the next big online promotional vehicle?I: I see video becoming even more popular and being further disseminated through and integrated into all of these channels.G: I believe it is going that way too. What is the smartest promotion artists can utilize today?I: Relationships. The smartest promotion happens by focusing on the people, not the work. The focus has to move from the self to the market so that you can give the market what it wants. You get that information through the relationships you develop with the people in the marketplace. G: Most art colleges focus on teaching conceptual and technical image making skill sets with an eye on preparing artists for the publishing, gallery, and entertainment industries. Have you seen alternatives to these corporate models? I: A few forward looking schools are starting to commit resources to teaching students about the business side of art—and I think it’s about time. (I’ve been giving talks called, “Do You Have What it Takes to Be Self Employed?) at these schools, and I’ve really enjoyed being part of this preparation.) Many artists are jumping right into their own business after graduation or having one or two jobs while freelancing on the side, and I see that growing. There will be fewer jobs available for artists, so they have to know the business side.

Marketing Mentor Blog

G: Art is like fashion, it changes and morphs throughout the years. Any suggestions for an artist's sustainability? I:Evolution. Changing with the market. I do think that the artists who succeed are the ones who stay in touch with the market (the world, the industry, the place where the money comes from) and evolve instead of hiding out in their studios and producing work. Keeping your finger on the pulse of how the world, technology, and the marketplace is changing and adapting accordingly, is the key to sustainability.G: I like that– an evolving balance. You balance business and a family. What is the biggest challenge with that?I:Learning to say no to the things that don’t align with my business plan.G: Lastly, please offer some pearls of wisdom for artists and creative souls everywhere.I:Don’t take things personally. When people don’t separate themselves from the business, it can get in the way of the marketing.Yes! Keep it in perspective my friends!Thank you tremendously for your time and expertise, Ilise. You can learn more by visiting her atMarketing Mentor, sign up for her Quick Tips Newsletter (I have been getting to for years), and lastly garner more confidence in your financial affairs by picking up her new book, "The Creative Professional's Guide to Money."To your empowerment and prosperity,Greg

Amy Turk

*MINI ART EMPIRES IN THE ROUGH*

"Daybreak Designs is an innovative grassroots business venture for women in transition. The women achieve economic self-sufficiency by actively participating in the design, development, and maintenance of a small arts and crafts business."-Amy TurkMy friend and graphic designer Terese Harris asked if I would give a presentation at Daybreak, a program within OPCC, which is a network of shelters, and services for low-income and homeless individuals, and people living with mental illness.I was introduced to Amy Turk the Director ofDaybreak. She oversees a continuum of services at Daybreak including a drop-in center, two shelters, a supportive day program, permanent supportive housing programs, and a member-run arts and crafts business called Daybreak Designs. After my presentation I saw some of the arts, and handicraft created by the women who were helped by Daybreak. It became clear we had another group ofmini art empires in the rough! Here are interviews with Amy, and three of the artists.Greg: Tell me more about the store you have set up to sell the women's creations.Amy: Daybreak Designs is an innovative grassroots business venture for women in transition. The women achieve economic self-sufficiency by actively participating in the design, development and maintenance of a small arts and crafts business. The artists and craftswomen are overcoming and managing the dual challenges of homelessness and mental illness. The business started over ten years ago when a volunteer taught some members a particular way of making greeting cards and jewelry. We then realized a wealth of artistic talent among Daybreak members and opened up our building for community sales. The majority of the proceeds return directly to the hands of the creators and the remainder helps the business move forward. We now have a permanent store located in our new building, four open-house sales a year, and travel to art fairs and to various community events.

*Annual Spring Sale, May 6th and 7th! Go support these women!!

To continue the growth of our business, we are gearing up for our online presence on OPCC’s website and we will gladly partner with events throughout Los Angeles to sell our items.

Pamela

Greg:What are some of the successes you have seen so far with women selling their work?Amy: A number of members have been able to incubate their business at Daybreak Designs and then be able to go out on their own. One in particular has her own website and sells her items privately. Most of the members spend the majority of their monthly benefits on housing costs. The added income from Daybreak Designs helps supplement limited incomes and helps the women enjoy life more on their own terms. Many of the members never believed that anyone would appreciate their work; therefore, the business helps increase self esteem and determination.

Pamela, Linda, and Dasha are women who arrived at Daybreak with different stories, but are now ardent entrepreneurs creating and selling their art.Pamela- I developed my mental illness during the 80’s while on an overseas program in Germany.  I came to Daybreak with a reference and stayed approximately one year. I am a student, taking art, dancing and other subjects that help with self-esteem.  My present focus is helping children and adults in that area.  I am writing with the intention of creating books, centered on self-esteem also included is the teaching of languages.I recently, within the past few years, have taken jewelry making, etching, painting, ceramic…classes, widening my artistic perception.  I now silversmith, bead…creating wonderful pieces of art.  I love to nurture this side of my brain, as I have been more of an intellect.

Linda

Linda Abbott: I lived with depression for forty years, and ended up living on the streets in Santa Monica.  After being hospitalized for my depression I was referred to Daybreak Shelter, became involved in Daybreak WIND (Women in New Directions) program, from there I became a Daybreak Designs artist/ member.  Daybreak has been a crucial part in helping stabilize and through the program I have obtained permanent housing and continue to live in my apartment.Since moving into my apartment I became more involved in Daybreak Designs, serving as secretary even President of Daybreak Designs.

Greg: Tell us about the process behind your creations?Pamela: My designs are inspired from images in/from my mind.  I put my supplies in front of me and give birth. I love handmade items that show originality, taste and personality.  It rarely takes more than a day or two to finish a project.  I pour silver, make templates, bead… I create with the intention of my customers enjoying my artistic expression. I want images of myself dangling from the human body.

Linda: My real passion in life is caring for orphan kittens and placing them with loving families.  My creativity has always been a part of me through crocheting.  I started creating gems trees in 1994. In making the gem trees I usually have a general idea of what they will look like, however the tree tends to develop and grow on their own.  I use craft wire and semi precious gem stones.When depressed I see everything as ‘UGLY and HOPELESS,” the tree reminds me of God's unconditional love and all the beauty we can find within each of us. All we need to do is look for it!

Dasha: I use the computer, camera – for multimedia; amber, leather, etc. – for jewelry; acrylics- painting.Her website.Greg: Who has supported your vision so far by purchasing your work? Pamela: My customers are a product of Daybreak Designs.Dasha: I don’t know them.Linda: I created my crafts for pleasure and to give as gifts to family and friends. It took Daybreak, and my healing process to believe that people generally liked them and it was something they would want to buy. People tell me how much they enjoy the items and this builds my self esteem and makes me feel worthy.

Greg: What is one of your dreams for the future?Linda: My dreams for the future ~ have loving homes for all the homeless kittens, and to be self supportive.Pamela: A dream is to be a designer of authentic outstanding jewelry, selling to please my customers, they are always right.  I would prefer a large scope, ranging from young to old, rich to poor, serving all magnitudes.Dasha: Helping as many people as possible to start celebrating their lives.

Greg: Amy, any final words?Amy:OPCC is in the business of saving lives. We have been providing extensive services on the Westside of Los Angeles for nearly 50 years. We pride ourselves in doing the hard work to create better policy and to end atrocities like homelessness. We do this one individual at a time and we see deep and lasting positive changes in this way. We also do this on a political level so that oppressed individuals are not overlooked for lack of money, for lack of a home, or because of a disability.

Thank you Amy, Pamela, Linda, and Dasha! You are truly inspirations of the heart and a reminders that there is a beautiful potential in each of us.To your empowerment and prosperity,Greg

Harry Houdini was not only a consummate escape artist and entertainer, he was a master promoter. This man knew how to market himself in a big way. There is a show opening at the Skirball Cultural Center on April 28,  "Houdini: Art and Magic," that highlights not only the man's craft as a magician/performer but also showcases his understanding of how he used the media to ramp up exposure. An article in the LA Times talks about his mastery of marketing, how he "often performed for free in front of newspaper offices to enormous crowds — and newspaper photographers — on the eve of his paid performances."He would even hire his own cameramen to film his escapes for use in his lectures, says art curator Brooke Kamin Rapaport."In his day, Houdini was so famous not only because he was a master showman on stage but also because he was able to promote his work to a broad public," says Rapaport. "His significance endures because of the visual record — the posters, photographs, film and magic apparatus — that we have today." More here.The tools of promotion have changed but conjuring the magic of marketing is still the goal. How to pull attention to yourself, make yourself interesting to others. It is my belief that standout artists present their talent and heart to the world with authentic passion. Houdini so wanted to be an entertainer he ran away from home at 12 to join the circus!Are you ready to run toward your dreams and goals of being an artist on your own terms?Peace and prosperity,Greg

Dodge College of Film and Media Arts launches a for-profit movie company to train its students.

I have been talking about the coming of the micro studio for years. The future of entertainment will shift to smaller teams of individuals. Bob Bassett, Professor and Dean at Chapman College is doing it! The students will benefit greatly. Check out this LA Time article about his vision.To your creative empowerment,Greg

Mark Murphy is a champion of the artist. He publishes books about them "Murphy Design", makes films about them "Scribble" , and creates shows for them "Survey Select".

Now it is time to celebrate Mr. Murphy!

There is an opening of his one man show, “Plug Me”this Friday at Subtext. Opening reception April 15 6PM—10PM at 2479 Kettner Boulevard, San Diego, CA 92101

I asked Mark some questions about his vision, art process, and promotional tactics for Plug Me.

How long have you been creating your own art pieces?

The creative pursuit began in my sketchbooks. Crude meanderings that celebrated the concept of everything living have eyes to see. And it was my sincere attempt to better understand the artists I work with and a tireless process to uncover an individualistic voice.

Tell me something about the evolution of this work over the years?The work began in sketchbooks sent to me by Don Kilpatrick in 2006. I started by putting an ink pen to paper, focused on line quality and continued on the theme mentioned above. Most times, the pen meandered, unrehearsed to find a cast of nebulous characters that could be built upon time and time again. The work is all about taking chances and trying something new each day—typically at night after the graphics and publishing is completed. I think the work started evolving in December of last year, as I decided to incorporate different printing and keylining techniques and incorporate them into the mix.

“Plug Me” is a collection of one-of-a-kind block and letterpress originals, as well as a showing of drawings and watercolors. What is the concept of the show exactly?“Plug Me” is a thematic show that features a whimsical response to the rate of change experienced by all life based on political, socio, economic, religious and environmental effects. Or “a spewing of a force so strong that it is knocking our planet off of its axis.” “Plug Me” is also a term of endearment for the exhibit that invites the insertion of a stopper directly into the problem to stop the leakage.Sizes range from 2” square to 16.” Smaller work was created for this show at Subtext in San Diego to encourage interest from new collectors. There are 42 framed pieces and many print experiments packaged with a letterpress header card and inserted into a poly bay with certificate of authenticity.The block prints were created by carving one non-rehearsed image out of the  block and applying the finished image over colored block areas that I had previously prepared with brightly mixed inks. Between you and I, there were over 80 carvings and at least half were scrapped. All of the final pieces in the exhibit are unique pieces or 1/1 artist proofs.

Please share some details about the process of making the block and letterpress originals.Patience and slow cutting strokes with the carving tool for the block prints, whether linoleum, Staedtler carving blocks or wood. With letterpress working with others is great, as it speeds the process, clean up and helps out with the machinery, as it takes time to get to know the press you are working on. I utilized old Vandercooks in Cleveland at Zygote Press with Cathie Bleck and Detroit at the College for Creative Studies with Don Kilpatrick.

What type of materials do you use, papers, inks, etc.?All archival art making materials with found materials. Rives BFK White, 250 gm is a great paper for watercolor, dies and letterpress or block printing—thick and a premium quality paper. I love the way this paper responds to any level of moisture, pressure or ink color.Inks are water and oil based from Daniel Smith. (Dense colors that often take some getting used too). Koh-I-Noor Rapidiograph pens, high-quality brushes, M. Graham & Co. cadmium based Artists’ Watercolors, Neutral pH Adhesive by Lineco and Japanese colored ink pens (filled with liquid ink and flows out of a acrylic brush pen) and Japanese metallic watercolor trays too. For scraps of ephemera, old matchbooks, comics, prayer cards, deeds, notes and whatever I can get my hands on in my “save and use later” box of miscellaneous materials. The framing company, which I thought was a good one, Custom Frame Solutions. Enter the sizes, and they have been turning around large quantities in 5 days. Crazy.Here is a coupon if you are interested: http://www.curebit.com/o/d/5tMot

Are you promoting your show in any new ways that other artists can learn from?Twenty years of promoting and it is hard to keep up to be honest. Facebook events used to be a sure thing but everyone is going “LIKE” crazy these days since the advent of Google tracking “LIKES” for indexing rank. Twitter and Tweet Deck are 2 powerful tools that artists typically do not utilize enough. Syndication of a controlled sampling of images on Facebook, Twitter, and media outlets—Lee Joseph Public Relations, San Diego Tribune, AI-AP, Sezio, Society6, FecalFace, Ninthlink, Greg Spalenka, friends Tweeting and Facebooking and non-stop updates with the gallery, Subtext—they do a great job too. Last but not least the blog in combination with email blasts. Try to do 2-3 articles on the blog per month about the show with one major email blast to 32k worldwide with 280 to specific media contacts. In short, a planned distribution of information over 3 months to friends, local media contacts, email list, Facebook event pages, Tweets, TweetDeck Syndication, Linked In posts, and personal invitations through the mail.This is my first solo show at Subtext and I am applying the same strategy that has evolved over the past 20 years. Does it work? Hopefully, I get it right this time out.

Any other cool events you are creating/attending after this one?Yes, I participate at Comic-Con in San Diego each year, booth No. 4833 and have worked on printing over 500 unique prints thus far and have planned a series of letterpress zines and unique artist items and books. During the event, an exhibition at Noel-Baza Fine Art Gallery in San Diego, July 28 through end of August featuring 36 fine artists from around the world in a thematic exhibition entitled, “Lucid Dreams.” Working on finishing my second fine art documentary in time for Comic-Con too.If you can make it to the San Diego area this Friday or for the duration of the show, check it out! I bow to your Art Spirit, Mark. You are an inspiration to us all.PeaceGreg

Google's settlement with authors and publishers has been tossed out, shining a spotlight on copyright law.

I have been following the Orphans Works and Google digital library showdowns for a while now. These issues are important for all creators who copyright their work to protect it from unauthorized use. In a nutshell the Orphans Works issue concerns books, illustrations that are out of print and authors or artists who created them but cannot be found easily. Companies like Google and other large image houses like Corbis Images would have no problem selling that work without compensating the creator.

The Google Digital Library falls into this category too. The idea of a world wide digital library is an awesome concept. However whenever there is a corporation involved you can bet that there must be a profit margin  plugged into that idea. The beauty and power behind libraries is that they share knowledge for free, or next to it. Google wanted to charge you for that privilege. Plus did they really attempt to contact all the artists, authors, and estates that may be connected to the deceased ones? Probably no.As the Illustrators' Partnership comments, "The $125 million commercial agreement would have rewarded Google and the US Authors Guild for the largest mass infringement of authors' copyrights in history. Instead, the judge ruled it a business deal "too far."Learn more about Orphaned Works here.Read more about the Google Court Case here.To your creative empowerment,Greg

The 21 Best Resources from the Business Blogosphere

Etsy's Blog is called The Storque. Daniel Lexo is the editor and she puts together some great articles that champion  small independent businesses, especially of the art and crafts world. I thought this post had some great resources in it. Check it out. This article came out end of last year but the resources are still good ones."With so much content out there on the web and so many experts out there telling you how you can and should run your business, it's easy to feel overwhelmed. Where to start? Who to listen to?"PeaceGreg

TRANSFORMATION

About 20 years ago I took an inner child workshop with a wonderful therapist, Dr. Nicki Monti. Dr. Nicki's core virtue is truly in service to people and their well being. We kept in touch a little over the years, but when I created AAB I felt we might want to reconnect as passionate devotees of the art spirit. Nicki invited me to manifest a special class with a talented group of amazing individuals who were taking a year long course with her called Metamorphosis. Metamorphosis is all about understanding and embracing three forms of love. Personal Love, Other Love, Divine Love.I decided to create vision boards with them that reflected these attributes. Wow! The boards they created were very personal and powerful statements of the love living inside them. I was very impressed with the honesty and time put into them. The pieces were very personal, so I will not be sharing them with you, but it confirmed that diving deep inside yourself for the truth of who you are can yield tremendous results. Inside us all resides an intimate power that can be tapped into and used in the world. Love is the key.Thank you Nicki for allowing me to spend time with such gracious and loving souls.To your transformation!Greg

Fresh story ideas are a tough sell in Hollywood...

The five films that were up for original screenplay in this years Oscar race all had long, difficult paths to the big screen. Nicole Sperling wrote a piece for the Los Angeles Times on the difficult time writers have pitching new stories to Hollywood. However taking their time has allowed some writers and directors to create personal films that found a following without the Hollywood machine.

"Look at films like 'Inception,' 'Black Swan' or 'The Kids Are All Right' -- these are all completely original pieces from writer-directors who are themselves a brand," independent producer Jacobson said. "I think there is an audience appetite for original material from filmmakers who are willing to create something without the infrastructure of the studio. Working that way has become a great source of originality and invention."More...

I met Shaun Tan five years ago in NYC at a dinner with Roxana, Donato, Irene Gallo, and John Jude Palencar. Shaun's picture book 'The Arrival" had recently been published and was winning awards. Who would have guessed that five years later he would receive an Academy Award based on another picture book he published that year called "The Lost Thing"! Congratulations Shaun! See more at the website HERE.

Another fine example of creating a product that is uniquely your own and translating it into another format with stellar results! Good stories fused with an artful imagination are timeless. Keep making art!

To your creative empowerment!

Greg

Edutainment (also Info-tainment or entertainment-education) is a form of entertainment designed to educate as well as to amuse. This is an awesome way to explain subjects of intellectual interest. The message here is one I lecture about, and find very important in the context of preparing our children to live and thrive in a changing work environment. We have been taught a specific educational paradigm for a long time, and it's time to wake up to other possibilities.

EXPERIENCE THE ARTIST AS BRAND WORKSHOP RIGHT NOW ANYWHERE IN THE WORLD!

The Artist As Brand™ Online Workshop is up!  Now you can work with me in the comfort of your home and experience what Sandra Chang-Adair says is "probably the most helpful and important class I have taken in my life.” Whereas the three day workshop is an artist bootcamp, the online version allows you to learn at your own pace, on your own time. The class will motivate and inspire, so expect an infusion of desire to build your art empire.

*Reservations for individual consultations per month is limited, so don't delay.

Go to ONLINE CLASS and reserve your spot today!

To your art spirit and prosperity,Greg

Spalenka

TODAY'S ARTISTS CAN SHARE AS THEY CREATE

In January Ann Powers wrote an intriguing article in the Los Angeles Times about the integration of artist and technology. No matter your creative discipline, talented individuals can share their process more readily now, allowing the final product to be perceived as an evolution. Interaction with an audience can even change the concept. Sharing your vision as an ongoing dialogue with your fans, patrons, collectors brings another dynamic to what an artwork can become. Read more here.

Have you showed the evolution of your work as it was being created? Does following the suggestions of your supporters help or hinder a piece of art?

To your art and prosperity,

Greg

The NYC gang- Ramomar Buckley, Greg Spalenka, Lynne Foster, Kari Christensen, Jerome Miller, Omari Cameron, Thomas Kowal, Matthew Wachnicki, (not shown Mel Odom, Charles Saputo, Nancy Hart).

AFTER

I just presented my AAB Workshop at the NYC Society of Illustrators with ten talented art professionals and college students. I want to thank Anelle Miller and Tom Stravinos at the Society for allowing the workshop to be held there. I am in gratitude to Mark Heflin at AI-AP for donating ten beautiful American Illustration Annuals for the participants. A thank you also to Karen Santry who is a true champion of the art spirit. It is always a pleasure to return to NYC even in freezing temperatures!

In my last post I shared someof these artist’s feelings BEFORE the workshop, now you will hear some AFTER workshop commentary. I will be adding comments to this post over the next week from the participants as they trickle in. Here are the first bunch...

"It was incredible Greg. I have been thinking about the workshop all week ."-Lynne Foster

"Just wanted to thank you again for this past weekend.  It was extremely helpful and your willingness and hard work really meant a lot to me. "-Matt Wachnicki

"The class was intriguing. Thanks for the insights."-Mel Odom

"I'm getting back on my creative track! Right now I'm drawing out sketches & designs. I designed a website I'm finishing up. It was definitely an honor to meet you & the group last week."-Jerome Miller

"It was a privilege to meet you and I truly enjoyed participating in your workshop."-Tom Kowal

"The workshop was great!  It was extremely inspirational... and gave me so many ideas and options to advance artistic opportunities.  The whole experience was much more than I had anticipated.  This workshop is definitely something that I would recommend to anyone who is aspiring to build their own career!  Greg is an excellent instructor with an immense amount of positive energy!  It was absolutely worth the time and energy."-Nancy Hart

"Wow. Thank you.You have finally put it all in perspective. I understand how to make my unique voice heard.  And even more importantly you have dug down and brought out my core. I see the power and goodness of where my heart is telling me to go. I see honesty and courage coming together to make something better than what society is comfortable with. I see that there are going to be people who don't understand, but for others I know they have been waiting for this- just like me. I can finally stop waiting and dive into a new blue sea.You are making the world better for artists and everyone that is seeking a fulfilling and loving life.Thank you for being so generous with your time.It was a sacred experience."-Kari Christensen

AFTER WORKSHOP QUESTIONS

1. Did the workshop prepare you to define your career in a new and empowered fashion?

Kari:Yes it did. I feel completely excited about my work. And I am also excited about helping other creatives with their work. I finally have a clear vision and a plan how to make it happen. I can let go of the creative frustration I had before the workshop and focus.

Matthew:I certainly have a sense of direction I didn't have before taking this class.  It was clear taking this workshop that the techniques we were learning are essential to getting ahead in today's market.

Tom:Yes, definitely. Discovering my core virtue has increased my confidence level, and the workshop in general helped me to think of myself as an entrepreneur.

Mel:It gave me some significant ideas on ways to broaden my scope.

Jerome: Yes, the techniques taught in the seminar pretty much put the pieces of the puzzle together.

2. Was it what you expected?Matthew:The workshop was more introspective than I anticipated but I found that to be very useful.  Beginning at the most basic level of who I see myself has helped to define not only what my niche markets can be but also the type of work I should be creating. Kari:I was hoping to find a creative focus and develop a business plan. It was that and more. It was an intense self discovery and a reprogramming of some cynicism I picked up from working in the illustration business.Tom:More.Mel:I really went with no expectations. Jerome:I wasn't really expecting anything much since the seminar was new to me, but I did like the results.3. Did you learn new ways to accomplish your creative and economic goals? Kari:There were great new ideas. And discussions about things I have been doing for awhile. The amazing thing is AAB puts everything in a manageable perspective that is based on the individual's personal vision. A five year plan no longer seems overwhelming.Matthew:I really appreciated the blueprint concept.  It's hard enough thinking a week a head, but I found it to be a very useful technique for setting realistic goals for myself and then working backwards to find ways to reach these goals. Tom:Yes. It gave me a blueprint to follow as well as practical advice, i.e. the nuts-and-bolts steps to take.Mel:Yes.Jerome: Yes, I'm more clear & organized on what I'm looking for & need to do.4. How was the teacher?Kari:Greg is an art guru and a great teacher. I don't know if there is anyone out there that can match his energy and heart for helping other artists.Matthew:Greg was fantastic.  He is deeply committed to this process and seemed to fully understand what each of us was looking to get out of this experience.  He really went the extra mile and it meant a lot. Tom:Excellent. I really felt Greg's sincerity in sharing his experience and information, as well as his commitment to every participant so he or she received the most value from the workshop. He gives 110% of himself.Mel:Committed.Jerome: Ridiculously Awesome! 5. Was the workshop worth the time, energy and investment? Kari:Obviously I am very happy with my experience. I could have used the information from the workshop years ago. For me, it tapped into the way I want to do my work and live my life. It was more than worth it.Matthew:This workshop was worth it for many different reasons.  I only wish I had taken this class sooner. These tips and techniques are beneficial regardless of career level or how much some of us had already accomplished.Tom:Yes. I'm making a list of friends to recommend it to.Mel: I think so.Jerome: I plowed through snow & slippery ice on a sloppy hill by foot to catch the metro north train a mile and a half away from my house to be on time for the last two classes in the city. But to give a direct answer, YES! Thank you everyone for your comments. As more responses to the questions arrive I will post them. I am humbled by the gratitude, and yet each of these individuals dove inside themselves to find their clarity and empowerment. They remembered their purpose, what was really important to them, and now can bring it to the world with an entrepreneurial art spirit.To your art prosperity,Greg

Mel Odom

BEFORE

I am presenting an AAB Workshop at the NYC Society of Illustrators this weekend with a group of talented art professionals and college students. I want to share someof the artist's BEFORE feelings about the workshop. The amazing Mel Odom, Matthew Wachnicki a recent graduate of SVA,  illustrator Kari Christensen, and FIT student, Ramomar answer some questions about what they expect from this weekend. Next week we will hear the AFTER workshop feedback.

Matthew Wachnicki

The art world is changing all around us at a rapid rate of speed. How do you see these changes affecting you?Mel: Clearly I have to function within the current art world.  Currently I’m dealing with a gallery in London and working on a toy project that I think would be huge in Japan.  One must now think in an international scope for one thing.  Also new media constantly expands the limits of how art can be used and misused.Matthew: I hear many scary things about the state of the illustration business today.  Our field is shrinking, paint and canvas are being replaced by a stylus and Cintiq tablet, stock illustration is the devil, and the current economy is making it harder for Art Directors to spend money on illustrations.  I've had a very hard time finding work up to this point and I can only assume that all of these factors are contributing to scarce opportunities. Kari:Digital tools have changed the way I create my work. These tools are helpful but they are also sometimes limited compared to traditional tools. Also there many outlets online for showing work. That is great until I find myself working on social media or fixing my website- when I would rather be painting and improving my work.Ramomar:The changes I see in the art World is similar to what I see happening to the music industry, you can't depend on the Record labels anymore, you have to go digital meaning CD sales are down. Most musicians make their money on tours now. It would be same for artists, you can no longer depend on a gallery, you have to put your self on tour to sell yourself. You have to have a online following as well as people you meet that support your work.

Kari Christensen

You are about to embark on the Artist As Brand Workshop this coming weekend. What do you feel the workshop is about and what do you expect from it?Mel: I’m hoping it’ll give me a better sense of how to function within this new, expanding (exploding) art world.  I’m very good at the creative, right brain part of it all, just not so good at the other side.Matthew:I learned about this workshop on the Society of Illustrators website and I'm very eager to experience it first hand.  I'm hoping to be able to set specific realistic goals for myself as far as which markets I should be targeting and the ways in which I should be approaching art directors.  Also any advice regarding my painting and the development of an individual look would be extremely helpful. Kari:I feel like the workshop is about focusing my vision and business plan and I hope to learn how to do that.Ramomar:I feel the workshop is a great way to listen to someone who had a long run in their art career with the ups and downs they experienced, and how they got out of it so you can prepare yourself for your own ups and downs too.

Ramomar

Do you have any specific goals you feel the workshop will help accomplish?Mel: Perhaps look at my body of work from a different, broader perspective.  Sometimes seeing one’s self and one’s strengths is difficult.Kari:Hopefully it will really help the struggle of focusing my vision. The workshop would be worth gold to me if I can discover a path that can bring these different artistic visions together or at least prioritize them in some way.  From there I want to map out a business plan for that vision.Matthew: I graduated from the School of Visual Arts last May.  Since then the majority of clients I've worked with have wanted me to emulate very specific styles and I've found myself trying to replicate specific looks (Edward Gorey, Frank Frazetta, etc.)  which don't necessarily look anything like my 'normal' work.  Like most young illustrators I'm very 'style conscious' and while I don't feel that my work has a definitive look or style to it yet I'm confident that I'll find my true voice eventually.  What I'm really hoping to get out of this workshop is a better idea of how to define myself to potential clients in the mean time.Were you familiar with Greg Spalenka before the workshop? Why do you believe he is qualified to teach anything?!Mel:I know of your name and work and I’m just taking a chance in an effort to expand myself.Matthew:I was first exposed to Greg's work my freshman year of college while flipping through one of the Spectrum books.  What immediately stood out to me was the vibrancy of the colors.  I also very much enjoy the subtle layering in the work which in some cases reminds me of collage.  I have absolutely no reason to think he wouldn't be qualified to teach, and the stellar reviews on the artist as brand website seem to back up that assumption.Kari: I have always enjoyed Spalenka's illustration work and I have heard from others that he is an inspiring teacher. He has made a career out of a unique mystical and personal vision and that by itself is inspiring to me.Ramomar:I really didn't know about Greg Spalenka until my mentor Karen Santry mentioned him and I check out his works and liked them, so it's good to listen to someone who has long experience selling their artwork.Did you face resistance from anyone about taking the workshop? Was it a tough decision? Did you confront any of your own fears before committing to it?Mel:No tough decision, snap decision.Matthew:There was absolutely no resistance in deciding to take this workshop.  After researching it a bit and reading the reviews on the website it seemed like it would be a great opportunity and I didn't hesitate.Kari: The workshop was recommended to me so I felt I would be missing out if I didn't take it. Now that I have read Greg's bio online, I realize he knows what I'm thinking about and I could have used this years ago. I am really excited.Ramomar:I was advised to take this workshop. This would be the first time I took one.Thank you Mel, Matthew, Kari and Ramomar for your responses! We will see you soon! I will return next week with the AFTER feedback.To peace, art, prosperity,Greg

If my doctor told me I had only six minutes to live, I wouldn't brood.  I'd type a little faster. ~Isaac Asimov

The Indie Art Revolution is not just for visual artists. We are seeing the crossover into almost all forms of art. The publishing empires have held sway over the world of books for the last two hundred years. The only way you got seen was through a publisher. They held all the keys to author visibility. Not any more. Read this recent article in the Los Angeles Times about well known authors embracing a new paradigm of DIY. Writers are bypassing the traditional route to bookstore shelves and self-publishing their works online.

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BOOK PUBLISHERS ROLE AS GATEKEEPERS SHRINK

By Alex Pham

Joe Konrath can't wait for his books to go out of print.

When that happens, the 40-year-old crime novelist plans to reclaim the copyrights from his publisher, Hyperion Books, and self-publish them on Amazon.com, Apple Inc.'s iBooks and other online outlets. That way he'll be able to collect 70% of the sale price, compared with the 6% to 18% he receives from Hyperion.As for future novels, Konrath plans to self-publish all of them in digital form without having to leave his house in Schaumburg, Ill."I doubt I'll ever have another traditional print deal," said the author of "Whiskey Sour," "Bloody Mary" and other titles. "I can earn more money on my own."More...

At the end of every year instead of designing resolutions for the new one I instead reflect on the the river which is my life. I look at the flow of years and peer into the depths of my experience. Have I been traveling in a nice strong current of ideas and goals, in waters that are crystal clear with my purpose? Did I follow my plan and go with the flow or switch directions? Where has it taken me?

My river is split in two at the moment as the teacher in me spends time energizing and promoting Artist As Brand, while the artist attempts to keep a flow with personal projects. For instance I am working hard to finish up my Visions of Vespertina novel for a July launch, but AAB wants that time also. Ebb and flow. Introspection gives me perspective and and keeps my compass aligned.

Which brings me to the 2010 Artist As Brand Survey. This was an opportunity for participants of my workshops to send me feedback on how the deluge of AAB information is coursing through their minds and helping manifest their art empires. It was an anonymous survey. This is what you told me...

Do you feel you are on track with your five year blueprint?

Two of my workshops only had a few months before this survey came along so it is difficult to gauge much in that amount of time. However a few participants in those groups (who had some social media started already) have really taken off.

Most of you were a little behind or on track.This is understandableas your fist year is really a foundation of getting everything in place and making sure it's working properly. It may feel after your first year that nothing has happened, but if you have been putting all your social media together and lining up your events you are doing great. There are always a few shooting stars who seem to pull it all together quickly, magically. Follow their lead! All AAB graduates are kindred spirits and here to help each other out.

Most importantly...keep implementing what you learned in the course keep the momentum moving forward.

How do feel now about taking the class?

It felt great to hear that an overwhelming number of you thought it was an awesome class and more than worth the price! Hurray!

Have you been implementing the principles learned in the course?

Most of you have been doing the work which is encouraging. Keep going!

-"I'm using most of the techniques. The blog and High Touch venues are the most successful strategies at the moment..."

-"I am embracing the latest technologies, slowing but surely learning new software... I am conquering fear."

-"I am looking into different venues to show my work and using facebook and other social media networks to promote myself. I am building my mailing list and showing my work live in different events. I am even creating my own event and inviting other artists to participate in order to build new business partnerships and network. What is not working is my business plan. I don't yet have a solid structure for figuring out how much time, cost and labor needs to be accounted for."

-"Mostly updating my blog, twitter and facebook page. I also had the opportunity to finally meet Tara McPherson...I got to see first hand how it all works. She was signing books, so I got my book signed, and she was selling prints and various other merchandise, and so that kind of motivated me to pursue my goals and help me decide what I want to do with my talent. Plus it was a great networking tool... I also learned that there are local galleries that are more in line with the work that I like to do."

-"Believing in myself.... enjoying the creation process."

For those who have not started implementing the principles you can start right now, today. Or start up where you left off last. If you feel you do not have enough time remember what I said about prioritizing it. You determine how much time in a week to put aside for this work. Little steps will get you there too. The little steps will help you overcome fear also. Your success will be determined by a commitment to yourself. Contact some of your workshop partners and re-energize!

Has determining your Core Virtue been an asset in your life?

Most of you felt knowing theirCore Virtue was an asset in their life. For some people it was the most important part of the class.

-"To me, THIS (core virtue) was the most valuable thing I got from the class."

-"I see it accomplished in my favorite artists, particularly my favorite musicians. When I listen to their albums, I can identify their personality on some level, and that's something that I want to accomplish with the work that I do."

Others were still tweeking it which I mentioned may happen as you begin to own it. Little refinements will come through. All of you appreciated knowing your Core Virtue to some degree.

Any final thoughts on the workshop or your evolution in the process of creating your sustainable art empire?

"This workshop is a great idea to start artists off in the right direction and to inspire them to create for themselves the careers they want and deserve. From this class, I got a much better understanding of what it takes to create my art empire and got, that with some hard work and dedication, it really can be done."

"I want to do all I can to make this possible, to pursue my goals and live the dream, no matter what may stand in the way."

That's the spirit! In conclusion your comments confirmed that the principles work when you work. Patience is key your first year as you design how that trickle will turn into a stream and then a river channeling your creations and wealth. Your second year is when the trickle actually becomes a stream and begins to gather more energy. Your river is another year or two away. Stay the course my friends.

Peace and prosperity,

Greg

By Dan Dion

It has been almost one year since Artist As Brand officially launched. I have learned much along the way and met some amazing artists in my workshops. Some are building their art empires at an incredible pace. I teach that your first year is all about laying the foundation, which includes your purpose, goals, marketing blueprint and setting up shop. Some patience is required as this process may take longer than expected, and I must emphasize this is not a race! However there are some individuals who build their foundations like launching pads and take off like rockets. This post celebrates some of those trail blazers.

Dan Dion was in my November San Francisco workshop. He is an awesome photographer of musicians, comics, stars, cool spaces. A mover and a shaker Dan worked on a book called¡SATIRISTAS! which is a funny and fearless celebration of provocative, unflinching comedy. Check out his Blog highlighting stand up comics as depicted by three photographers. Dan had a good start freelancing in publishing etc. but is taking his vision to a whole new level.

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By Alfred Paredes

Alfred Paredes is a sculptor of classical and popular art culture themes. Alfred who was in my Laguna College class says, “I started a product line of sculptures which is already selling online!” Not only is he selling online he is selling his popular art sculptures at venues like the Beverly Hills Affaire in the Gardens Show which is known for more classical fair.

By Alfred Paredes

He will  be showing at next years Monsterpalooza. Check out more of his work at these two websites alfredparedes.com and apsculpturestudio.com. I personally think fusing both sites will be just as effective, but lets see what Alfred decides to do. His Blog is very informative.

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By Wilo Ayllón

I met Wilo in Ecuador. He is committed to the creative spirit of art. Wilo was on fire before the workshop but after it, "Everything is new again!" Within a year he had an opening in Ecuador, and Switzerland, designed his own workshops on creativity in Quito (were very successful), worked on finishing his mandala series, continued on his comics, draws and paints like a maniac, and is always finishing up another project. His Blog is in Spanish only but even if you do not speak the language it is still fun to see.

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By Katy Betz

Katy Betz was still getting her graduate degree at Cal State Fullerton while taking Artist As Brand. She is intent on balancing the world of industry with her art empire. I am impressed with her dedication to her Blog and the passion she brings to her art. Check out her work at katybetz.com. She recently finished illustrating a book called Lost Ones: Ghosts of Paris.

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By Sandra Chang

By Diana Levin

Sandra Chang and Diana Levin were in my Woodland Hills workshop together. Sandra already had success in publishing but wanted more. Diana was still breaking into the corporate world and looking at her options. Both have taken off in their own ways... Diana curated a group show with over 20 different artists called Inside Is Delightful. It included a live band and more. See her Blog and art projects here.

Sandra is creating a franchise called the Banzai Chicks. She is a serious Kung Fu practitioner and will bring this knowledge to the comic book stories that she is writing.

It inspires me to see artists like these making art on their own terms, sharing it with the world and starting a dialogue with their new fans and collectors. Congratulations everyone. Keep up the great work and I look forward to seeing your progress at this time next year.

Peace and prosperity,

Greg

Life shrinks or expands in proportion to one's courage.~Anaïs Nin

Welcome to another Blogging Ensemble! Today I have Designer/Publisher/Producer: Mark Murphy, and Fashion Designer: Minkie sharing their thoughts on the subject of Confidence. Check out what these two talented and successful individuals have to say about a quality every one of us can relate to. This post is a bit longer than usual but I guarantee it will be worth the read!What is confidence?For me confidence is vital in just about every facet of my life, and has been important to my survival, my creative growth as far back as I can remember.Sustaining my confidence is like a workout, and part of my daily spiritual practice. It starts in the morning with meditation, and it ends before I go to sleep with meditation. Even while sleeping my intention is to keep connected to this divine recharger, because the daytime is a nonstop test of my ability to remain clear sighted and fearless. Whether I am making art, selling myself or my ideas, writing this Blog, juggling deadlines, putting out fires ("Honey, the washing machine just flooded the kitchen with water!"), working on my relationship, it takes confidence to support my confidence!In the context of our creativity we are looking at facing fear and risk. Preparation and courage working together can push out the boundaries of our limitations. You have heard that success is preparation meeting opportunity, but when a boldness meets opportunity synergestic qualities can appear creating Confidence Karma.

When I was working on my journalistic project with boxer Mike Tyson for Sports Illustrated in the late 80's I was always amazed at the power that emanated from him beyond the physical bulk of his honed body. He spoke about confronting his fear before a fight, "Before I get into the ring he's bigger than me and faster. But once I'm in the ring, I'm so confident, it's ridiculous. I can almost predict which round I am going to knock him out in!" This is exactly what happened over and over for Mike making him a champion until he lost his focus, desire and discipline.My buddy Matt Mahurin stands out when it comes to pure ambition and fortitude. One of Matt's stories from his Imagemakers Handbook called, "Expect The Unexpected" showcases the type of daring and determination that exemplifies Confidence Karma...

As a kid I recall Popeye saying, "I am what I am!" I took those words and changed them into my own little mantra of empowerment which is still with me to this day- "Am I more than I am?" By living in this question I expand the possibilities of what I can accomplish, and with some divine guidance maintain the confidence to see them through.What is confidence for you?Peace and prosperity,GregU2 video directed by Matt MahurinFists by Greg Spalenka